BMW 7-Series BMW 7-Series 2017 Toyota Prius Toyota Prius 2014

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BMW 7-Series vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Toyota Prius Invoice Comparison

Lowest Total Price: $31,015

Toyota Prius Five   
Difference: $51,630

Lowest Total Invoice: $28,867

Toyota Prius Five   
Difference: $48,743

Calculate Payments

  Down Payment Interest Rate Term
Model Year2017201720172017201720172017201720142014
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesPriusPrius
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7FivePlug-in Hybrid Advanced
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Base Price $81,500 $84,900 $89,100 $92,500 $94,600 $97,600 $153,800 $137,000 $30,005 $34,905
Base Invoice $76,475 $79,605 $83,545 $86,675 $88,660 $91,420 $143,715 $128,090 $27,930 $33,509
Temporary spare tire 150 150   150 150          
Fog lights   0   0   0        
Floor mats                 200 200
Technology Package                   2,610
Temporary spare tire 140 140   140 140          
Fog lights   0   0   0        
Floor mats                 127 127
Technology Package                   2,322
Options (change) 150 150 0 150 150 0 0 0 200 2,810
Options (change) 140 140 0 140 140 0 0 0 127 2,449
Destination 995 995 995 995 995 995 995 995 810 810
Gas Tax 0 0 -4,668 -4,668 0 0 1,700 0 0 -2,500
Total Price $82,645 $86,045 $85,427 $88,977 $95,745 $98,595 $156,495 $137,995 $31,015 $36,025
Total Invoice $77,610 $80,740 $79,872 $83,142 $89,795 $92,415 $146,410 $129,085 $28,867 $34,268

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 7-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: BMW 7-Series vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Five
TrueDelta Adjusted Price Difference: $41,825
TrueDelta Adjusted Invoice Difference: $39,535
Model Year2017201720172017201720172017201720142014
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesPriusPrius
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7FivePlug-in Hybrid Advanced
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Engine320hp I6320hp I6255hp I4 PiH255hp I4 PiH445hp V8445hp V8601hp V12600hp V898hp I4 H98hp I4 PiH
TransmissionT8T8T8T8T8T8T8T8CVTCVT
DrivetrainRWDRWDAWDAWDRWDRWDAWDAWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16600, 16600, 16600, 16600, 16600, 16600, 16120, 8120, 8
Tire (rear if not all the same)245/50-18245/45-19245/50-18245/45-19245/45-19245/45-19245/40-20255/40-20215/45-17195/65-15
Total Price$82,645$86,045$85,427$88,977$95,745$98,595$156,495$137,995$31,015$36,025
Adjustments for Features-9,805-9,805-11,555-11,805-10,905-10,755-21,905-18,1300-900
Feature-Adjusted Total Price$72,840$76,240$73,872$77,172$84,840$87,840$134,590$119,865$31,015$35,125
Cost Above Minimum$0$3,400$1,032$4,332$12,000$15,000$61,750$47,025$0$4,110
Total Invoice$77,610$80,740$79,872$83,142$89,795$92,415$146,410$129,085$28,867$34,268
Adjustments for Features-9,208-9,200-10,804-11,031-10,227-10,081-20,493-16,9590-856
Feature-Adjusted Total Invoice$68,402$71,540$69,068$72,111$79,568$82,334$125,917$112,126$28,867$33,412
Cost Above Minimum$0$3,138$666$3,709$11,166$13,932$57,515$43,724$0$4,545

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Features Comparison: BMW 7-Series vs. Toyota Prius

Model Year2017201720172017201720172017201720142014
Model7-Series7-Series7-Series7-Series7-Series7-Series7-Series7-SeriesPriusPrius
Trim740i740i M Sport740e iPerformance740e iPerformance M Sport750i750i M SportM760iAlpina B7FivePlug-in Hybrid Advanced
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300$1300$1300  
CVT        $1000$1000
RWD$0$0  $0$0    
AWD  $1700$1700  $1700$1700  
FWD        $0$0
Accessories 
Adaptive cruise control         $600
Cruise control$150$150$150$150$150$150$150$150$150 
Display key$50$50$50$50$50$50$50$50  
Hands-free trunk or liftgate$100$100$100$100$100$100$100$100  
Heated steering wheel      $100$100  
Power door closers$300$300$300$300$300$300$300$300  
Power trunk closer$350$350$350$350$350$350$350$350  
Remote app$25$25$25$25$25$25$25$25 $25
Remote climate control  $25$25     $25
Remote window/roof operation$15$15$15$15$15$15$15$15  
Semi-automated parking system      $500   
Sunshade, rear, power$225$225$225$225$225$225$225$225  
Sunshades, second row, power      $225$225  
Tilt/telescoping steering wheel, manual        $250$250
Tilt/telescoping steering wheel, power$350$350$350$350$350$350$350$350  
Brakes, Airbags, and Other Safety 
Around view cameras      $500   
Automatic braking, low-speed      $200   
Blind spot warning system      $200   
Brake- or yaw-sensor-initiated collision preparation system$0$0$0$0$0$0$0$0  
Cross-traffic warning, rear      $100   
Driver drowsiness monitor$150$150$150$150$150$150$150$150  
Forward collision warning      $200   
Hill descent control  $250$250  $250$250  
Knee airbag, passenger$75$75$75$75$75$75$75$75  
Lane departure warning      $200   
Obstacle detection, front$150$150$150$150$150$150$150$150  
Obstacle detection, rear$250$250$250$250$250$250$250$250  
Pedestrian detection      $50   
Radar- or camera-based collision preparation system         $0
Rearview camera$200$200$200$200$200$200 $200$200$200
Rollover sensor$50$50$50$50$50$50$50$50  
Temporary spare tire$150$150 $150$150   $150 
Tires, run-flat$150$150$150$150$150$150$150   
Wide-view front camera      $150   
Cargo Management 
Air-conditioned storage compartment$50$50$50$50$50$50$50$50  
Cargo cover        $75$75
Cargo mat        $40$40
Overhead sunglass holder        $25$25
Rear seat pass-through$100$100$100$100$100$100$100$100  
Ski sack      $50$50  
Climate Control 
Automatic air recirculation$100$100$100$100$100$100$100$100  
Dual-zone climate control$125$125$125$125$125$125$125$125  
Electric A/C (optional)  $0$0      
Electric heater (optional)  $0$0      
Heated windshield washer nozzles$15$15$15$15$15$15$15$15  
Rain-sensing wipers$175$175$175$175$175$175$175$175  
Rear air vents with automatic controls$250$250$250$250$250$250$250$250  
Rear dual-zone climate control$125$125$125$125$125$125$125$125  
Rear wiper        $175$175
Residual heat$50$50$50$50$50$50$50$50  
Variable intermittent wipers        $75$75
Wiper de-icer$25$25$25$25$25$25$25$25  
Engine / Motor 
3.6 kW onboard charger  $0$0      
4 kWh battery pack         $0
9 kWh battery pack  $0$0      
Dual-mode exhaust, switchable      $500   
Raised top speed limiter      $0$0  
Regenerative braking$0$0 $0      
Exterior 
Active grille shutters$0$0$0$0$0$0$0$0  
Black exterior trim (optional) $0 $0 $0    
Bright-finished exhaust tip(s)$25$25$25$25$25$25$25$25  
Laminated front side windows      $200   
Laminated rear side windows      $100   
Painted brake calipers (optional)      $0$0  
Panoramic sunroof$1200$1200$1200$1200$1200$1200$1200$1200  
Rear spoiler      $200$200$200$200
Infotainment 
4G LTE connectivity$0$0$0$0$0$0$0$0  
Apple CarPlay support      $100   
Concierge Services - 3 year subscription$150$150$150$150$150$150$150$150  
Gesture control system$100$100$100$100$100$100$100$100  
Handwriting recognition$200$200$200$200$200$200$200$200  
In-vehicle Internet$150$150$150$150$150$150$150$150  
Media drive$15$15$15$15$15$15$15$15  
Navigation map updates, three years$0$0$0$0$0$0$0$0  
S Voice support$0$0$0$0$0$0$0$0  
Satellite radio        $200$200
Satellite radio - one year subscription$250$250$250$250$250$250$250$250  
Siri Eyes Free support$0$0$0$0$0$0 $0  
Surround sound$250$250$250$250$250$250$250$250  
Telematics service, such as OnStar$200$200$200$200$200$200$200$200 $200
Text dictation$50$50$50$50$50$50$50$50  
Voice control for external devices$0$0$0$0$0$0$0$0  
Voice recorder$0$0$0$0$0$0$0$0  
Wi-Fi hotspot$50$50$50$50$50$50$50$50  
Wireless charging station$75$75$75$75$75$75$75$75  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75$75$75$75$75$75$75  
Auto-dimming headlights$200$200$200$200$200$200$200$200  
Compass$0$0$0$0$0$0$0$0  
Cornering lights$50$50$50$50$50$50$50$50  
Digital instruments        $0$0
Fog lights$125$125$125$125$125$125 $125$125$125
Head-up display (HUD)    $350$350$350$350 $350
Headlight washers        $50$50
Illuminated vanity mirrors, rear seat$100$100$100$100$100$100$100$100  
Interior ambient lighting, configurable$150$150$150$150$150$150$150$150  
Large color reconfigurable instrument cluster display$250$250$250$250$250$250$250$250  
Large energy flow and fuel economy display  $25$25    $25$25
Mirror tilt-down in reverse$25$25$25$25$25$25$25$25  
Power-folding mirrors$50$50$50$50$50$50$50$50  
Steering-linked headlights$150$150$150$150$150$150$150$150  
Tachometer$75$75$75$75$75$75$75$75  
Turn signals on or near mirrors$25$25$25$25$25$25$25$25  
Seats and Interior Trim 
Ceramic controls      $0$0  
Cooled or ventilated front seats      $300$300  
Cooled or ventilated second row seats      $200   
Door sill trim plates$100$100$100$100$100$100    
Folding second row seats        $300$300
Heated second row seats      $200$200  
Illuminated door sill trim plates      $200$200  
Leather door panel trim$250$250$250$250$250$250$250$250  
Leather seating surfaces$900$900$900$900$900$900$900$900  
Massage, driver seat      $100$100  
Massage, passenger seat      $100$100  
Memory system, driver seat$200$200$200$200$200$200$200$200  
Memory system, passenger seat    $150$150$150$150  
Power 4-way lumbar adjuster, driver seat$150$150$150$150$150$150$150$150  
Power 4-way lumbar adjuster, passenger seat$150$150$150$150$150$150$150$150  
Power 4-way lumbar adjuster, second row seats      $225   
Power fore-aft adjuster, passenger seat$100$100$100$100$100$100$100$100  
Power headrest height adjuster, driver seat$50$50$50$50$50$50$50$50  
Power headrest height adjuster, passenger seat$50$50$50$50$50$50$50$50  
Power headrest height adjuster, second row seats      $75   
Power height adjuster, passenger seat$100$100$100$100$100$100$100$100  
Power lumbar adjuster, driver seat        $100$100
Power recliner, passenger seat$100$100$100$100$100$100$100$100  
Power recliner, second row seats      $150   
Power seatback bolsters, driver seat    $100$100$100$100  
Power seatback bolsters, passenger seat    $100$100$100$100  
Power thigh support length adjuster, driver seat    $100$100$100$100  
Power thigh support length adjuster, passenger seat    $100$100$100$100  
Power tilt adjuster, passenger seat$100$100$100$100$100$100$100$100  
Power tilt adjuster, second row seats      $150   
Power upper seatback recliner, driver seat    $100$100$100$100  
Power upper seatback recliner, passenger seat    $100$100$100$100  
Power upper seatback recliner, second row seats      $150   
Synthetic leather seating surfaces        $0$0
Upholstered instrument panel$300$300$300$300$300$300    
Upholstered instrument panel, leather      $1000$1000  
Wood trim$300$300$300$300$300$300$300$300  
Suspension, Wheels, and Tires 
Active stabilizer bars      $500$500  
Active steering      $1000$1000  
Adaptive dampers - electrical$500$500$500$500$500$500$500$500  
Camera-linked adaptive suspension      $500$500  
Rear air springs, auto-leveling$350$350$350$350$350$350$350$350  
Rear wheel steering      $1500$1500  
Sport suspension (upgrade)      $0$0  
Transmission 
Launch control$100$100 $100$100$100$100$100  
Steering-wheel-mounted transmission controls$100$100$100$100$100$100$100$100  
Total Value of Features$12,945$12,945$14,695$14,945$14,045$13,895$25,045$21,270$3,140$4,040
Value of Feature Adjustments$9,805$9,805$11,555$11,805$10,905$10,755$21,905$18,130$0$900
Value of Feature Adjustments-9,208-9,200-10,804-11,031-10,227-10,081-20,493-16,9590-856

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Specifications Comparison: BMW 7-Series vs. Toyota Prius

Model Year20172014
Model7-SeriesPrius
Body4dr Sedan, ext.4dr Hatch
Wheelbase126.4 in106.3 in
Length206.6 in176.4 in
Width74.8 in68.7 in
Height58.2 in58.7 in
Curb Weight4,226 lb.3,043 lb.
Fuel Capacity20.6 gal.11.9 gal.
Row 1 Headroom39.9 in38.6 in
Row 1 Shoulder Room61.2 in54.9 in
Row 1 Hip Room0.0 in52.7 in
Row 1 Legroom41.4 in42.5 in
Row 2 Headroom38.9 in37.6 in
Row 2 Shoulder Room61.0 in53.1 in
Row 2 Hip Room0.0 in51.2 in
Row 2 Legroom44.4 in36.0 in
Cargo Volume,
Minimum
18.2 ft321.6 ft3
Cargo Volume,
Maximum
18.239.6 ft3

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Option Package Details
Toyota Prius Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Plug-in Hybrid Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Technology Package
FeatureValueRequested?
Fog lights125Yes
Adaptive cruise control450No
Headlight washers50No
Radar- or camera-based collision preparation system0No
LED headlights1000Yes
Total Requested112569%
Total Not Requested50031%

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