| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 7-Series vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 7-Series vs. Toyota Prius Invoice Comparison
Lowest Total Price: $31,000 Toyota Prius Five | ||||||||||
| Difference: $53,245 | ||||||||||
Lowest Total Invoice: $28,852 Toyota Prius Five | ||||||||||
| Difference: $50,248 | ||||||||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2013 | 2013 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | Prius | Prius |
| Trim | 740i | 740i M Sport | 740e iPerformance | 740e iPerformance M Sport | 750i | 750i M Sport | M760i | Alpina B7 | Five | Plug-in Hybrid Advanced |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch | 4dr Hatch |
| Base Price | $83,100 | $86,500 | $90,700 | $94,100 | $96,400 | $99,400 | $156,700 | $138,800 | $30,005 | $39,525 |
| Base Invoice | $77,965 | $81,095 | $85,030 | $88,160 | $90,330 | $93,090 | $146,410 | $129,765 | $27,930 | $37,945 |
| Temporary spare tire | 150 | 150 | 150 | 150 | ||||||
| Fog lights | 0 | 0 | 0 | |||||||
| Floor mats | 200 | 200 | ||||||||
| Temporary spare tire | 140 | 140 | 140 | 140 | ||||||
| Fog lights | 0 | 0 | 0 | |||||||
| Floor mats | 127 | 127 | ||||||||
| Options (change) | 150 | 150 | 0 | 150 | 150 | 0 | 0 | 0 | 200 | 200 |
| Options (change) | 140 | 140 | 0 | 140 | 140 | 0 | 0 | 0 | 127 | 127 |
| Destination | 995 | 995 | 995 | 995 | 995 | 995 | 995 | 995 | 795 | 795 |
| Gas Tax | 0 | 0 | -4,668 | -4,668 | 0 | 0 | 1,700 | 0 | 0 | -2,500 |
| Total Price | $84,245 | $87,645 | $87,027 | $90,577 | $97,545 | $100,395 | $159,395 | $139,795 | $31,000 | $38,020 |
| Total Invoice | $79,100 | $82,230 | $81,357 | $84,627 | $91,465 | $94,085 | $149,105 | $130,760 | $28,852 | $36,367 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 7-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 7-Series vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Toyota Prius Five | ||||||||||
| TrueDelta Adjusted Price Difference: $43,440 | ||||||||||
| TrueDelta Adjusted Invoice Difference: $41,042 | ||||||||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2013 | 2013 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | Prius | Prius |
| Trim | 740i | 740i M Sport | 740e iPerformance | 740e iPerformance M Sport | 750i | 750i M Sport | M760i | Alpina B7 | Five | Plug-in Hybrid Advanced |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch | 4dr Hatch |
| Engine | 320hp I6 | 320hp I6 | 255hp I4 PiH | 255hp I4 PiH | 445hp V8 | 445hp V8 | 601hp V12 | 600hp V8 | 98hp I4 H | 98hp I4 PiH |
| Transmission | T8 | T8 | T8 | T8 | T8 | T8 | T8 | T8 | CVT | CVT |
| Drivetrain | RWD | RWD | AWD | AWD | RWD | RWD | AWD | AWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 600, 16 | 120, 8 | 120, 8 |
| Tire (rear if not all the same) | 245/50-18 | 245/45-19 | 245/50-18 | 245/45-19 | 245/45-19 | 245/45-19 | 245/40-20 | 255/40-20 | 215/45-17 | 195/65-15 |
| Total Price | $84,245 | $87,645 | $87,027 | $90,577 | $97,545 | $100,395 | $159,395 | $139,795 | $31,000 | $38,020 |
| Adjustments for Features | -9,805 | -9,805 | -11,555 | -11,805 | -10,905 | -10,755 | -21,905 | -18,130 | 0 | -900 |
| Feature-Adjusted Total Price | $74,440 | $77,840 | $75,472 | $78,772 | $86,640 | $89,640 | $137,490 | $121,665 | $31,000 | $37,120 |
| Cost Above Minimum | $0 | $3,400 | $1,032 | $4,332 | $12,200 | $15,200 | $63,050 | $47,225 | $0 | $6,120 |
| Total Invoice | $79,100 | $82,230 | $81,357 | $84,627 | $91,465 | $94,085 | $149,105 | $130,760 | $28,852 | $36,367 |
| Adjustments for Features | -9,206 | -9,199 | -10,802 | -11,030 | -10,225 | -10,079 | -20,491 | -16,958 | 0 | -861 |
| Feature-Adjusted Total Invoice | $69,894 | $73,031 | $70,555 | $73,597 | $81,240 | $84,006 | $128,614 | $113,802 | $28,852 | $35,506 |
| Cost Above Minimum | $0 | $3,137 | $661 | $3,703 | $11,346 | $14,112 | $58,720 | $43,908 | $0 | $6,654 |
Features Comparison: BMW 7-Series vs. Toyota Prius
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2013 | 2013 |
| Model | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | 7-Series | Prius | Prius |
| Trim | 740i | 740i M Sport | 740e iPerformance | 740e iPerformance M Sport | 750i | 750i M Sport | M760i | Alpina B7 | Five | Plug-in Hybrid Advanced |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | ||||||||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | $1300 | $1300 | $1300 | $1300 | ||
| CVT | $1000 | $1000 | ||||||||
| RWD | $0 | $0 | $0 | $0 | ||||||
| AWD | $1700 | $1700 | $1700 | $1700 | ||||||
| FWD | $0 | $0 | ||||||||
| Accessories | ||||||||||
| Adaptive cruise control | $600 | |||||||||
| Cruise control | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Display key | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Heated steering wheel | $100 | $100 | ||||||||
| Power door closers | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | ||
| Power trunk closer | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | ||
| Remote app | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Remote climate control | $25 | $25 | $25 | |||||||
| Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | ||
| Semi-automated parking system | $500 | |||||||||
| Sunshade, rear, power | $225 | $225 | $225 | $225 | $225 | $225 | $225 | $225 | ||
| Sunshades, second row, power | $225 | $225 | ||||||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | ||||||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | ||
| Brakes, Airbags, and Other Safety | ||||||||||
| Around view cameras | $500 | |||||||||
| Automatic braking, low-speed | $200 | |||||||||
| Blind spot warning system | $200 | |||||||||
| Brake- or yaw-sensor-initiated collision preparation system | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Cross-traffic warning, rear | $100 | |||||||||
| Driver drowsiness monitor | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Forward collision warning | $200 | |||||||||
| Hill descent control | $250 | $250 | $250 | $250 | ||||||
| Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | ||
| Lane departure warning | $200 | |||||||||
| Obstacle detection, front | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | ||
| Pedestrian detection | $50 | |||||||||
| Radar- or camera-based collision preparation system | $0 | |||||||||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Rollover sensor | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Temporary spare tire | $150 | $150 | $150 | $150 | $150 | |||||
| Tires, run-flat | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |||
| Wide-view front camera | $150 | |||||||||
| Cargo Management | ||||||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Cargo cover | $75 | $75 | ||||||||
| Cargo mat | $40 | $40 | ||||||||
| Overhead sunglass holder | $25 | $25 | ||||||||
| Rear seat pass-through | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Ski sack | $50 | $50 | ||||||||
| Climate Control | ||||||||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | ||
| Electric A/C (optional) | $0 | $0 | ||||||||
| Electric heater (optional) | $0 | $0 | ||||||||
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | ||
| Rain-sensing wipers | $175 | $175 | $175 | $175 | $175 | $175 | $175 | $175 | ||
| Rear air vents with automatic controls | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | ||
| Rear dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | ||
| Rear wiper | $175 | $175 | ||||||||
| Residual heat | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Variable intermittent wipers | $75 | $75 | ||||||||
| Wiper de-icer | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||
| Engine / Motor | ||||||||||
| 3.6 kW onboard charger | $0 | $0 | ||||||||
| 4 kWh battery pack | $0 | |||||||||
| 9 kWh battery pack | $0 | $0 | ||||||||
| Dual-mode exhaust, switchable | $500 | |||||||||
| Raised top speed limiter | $0 | $0 | ||||||||
| Regenerative braking | $0 | $0 | $0 | |||||||
| Exterior | ||||||||||
| Active grille shutters | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Black exterior trim (optional) | $0 | $0 | $0 | |||||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||
| Laminated front side windows | $200 | |||||||||
| Laminated rear side windows | $100 | |||||||||
| Painted brake calipers (optional) | $0 | $0 | ||||||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | $1200 | $1200 | $1200 | ||
| Rear spoiler | $200 | $200 | $200 | $200 | ||||||
| Infotainment | ||||||||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Apple CarPlay support | $100 | |||||||||
| Concierge Services - 3 year subscription | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Gesture control system | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Handwriting recognition | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | ||
| In-vehicle Internet | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Media drive | $15 | $15 | $15 | $15 | $15 | $15 | $15 | $15 | ||
| Navigation map updates, three years | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| S Voice support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Satellite radio | $200 | $200 | ||||||||
| Satellite radio - one year subscription | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | ||
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |||
| Surround sound | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | ||
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Text dictation | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Voice recorder | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Wi-Fi hotspot | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Wireless charging station | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | ||
| Instruments, Lights, and Mirrors | ||||||||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | ||
| Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | ||
| Compass | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | ||
| Cornering lights | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Digital instruments | $0 | $0 | ||||||||
| Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
| Head-up display (HUD) | $350 | $350 | $350 | $350 | $350 | |||||
| Headlight washers | $50 | $50 | ||||||||
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | ||
| Large energy flow and fuel economy display | $25 | $25 | $25 | $25 | ||||||
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Steering-linked headlights | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Tachometer | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | ||
| Seats and Interior Trim | ||||||||||
| Ceramic controls | $0 | $0 | ||||||||
| Cooled or ventilated front seats | $300 | $300 | ||||||||
| Cooled or ventilated second row seats | $200 | |||||||||
| Door sill trim plates | $100 | $100 | $100 | $100 | $100 | $100 | ||||
| Folding second row seats | $300 | $300 | ||||||||
| Heated second row seats | $200 | $200 | ||||||||
| Illuminated door sill trim plates | $200 | $200 | ||||||||
| Leather door panel trim | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | ||
| Leather seating surfaces | $900 | $900 | $900 | $900 | $900 | $900 | $900 | $900 | ||
| Massage, driver seat | $100 | $100 | ||||||||
| Massage, passenger seat | $100 | $100 | ||||||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | ||
| Memory system, passenger seat | $150 | $150 | $150 | $150 | ||||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | ||
| Power 4-way lumbar adjuster, second row seats | $225 | |||||||||
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||
| Power headrest height adjuster, second row seats | $75 | |||||||||
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | ||||||||
| Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Power recliner, second row seats | $150 | |||||||||
| Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | ||||||
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | ||||||
| Power thigh support length adjuster, driver seat | $100 | $100 | $100 | $100 | ||||||
| Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | $100 | ||||||
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Power tilt adjuster, second row seats | $150 | |||||||||
| Power upper seatback recliner, driver seat | $100 | $100 | $100 | $100 | ||||||
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | $100 | ||||||
| Power upper seatback recliner, second row seats | $150 | |||||||||
| Synthetic leather seating surfaces | $0 | $0 | ||||||||
| Upholstered instrument panel | $300 | $300 | $300 | $300 | $300 | $300 | ||||
| Upholstered instrument panel, leather | $1000 | $1000 | ||||||||
| Wood trim | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | ||
| Suspension, Wheels, and Tires | ||||||||||
| Active stabilizer bars | $500 | $500 | ||||||||
| Active steering | $1000 | $1000 | ||||||||
| Adaptive dampers - electrical | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | ||
| Camera-linked adaptive suspension | $500 | $500 | ||||||||
| Rear air springs, auto-leveling | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | ||
| Rear wheel steering | $1500 | $1500 | ||||||||
| Sport suspension (upgrade) | $0 | $0 | ||||||||
| Transmission | ||||||||||
| Launch control | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | ||
| Total Value of Features | $12,945 | $12,945 | $14,695 | $14,945 | $14,045 | $13,895 | $25,045 | $21,270 | $3,140 | $4,040 |
| Value of Feature Adjustments | $9,805 | $9,805 | $11,555 | $11,805 | $10,905 | $10,755 | $21,905 | $18,130 | $0 | $900 |
| Value of Feature Adjustments | -9,206 | -9,199 | -10,802 | -11,030 | -10,225 | -10,079 | -20,491 | -16,958 | 0 | -861 |
Specifications Comparison: BMW 7-Series vs. Toyota Prius
| Model Year | 2018 | 2013 |
| Model | 7-Series | Prius |
| Body | 4dr Sedan, ext. | 4dr Hatch |
| Wheelbase | 126.4 in | 106.3 in |
| Length | 206.6 in | 176.4 in |
| Width | 74.8 in | 68.7 in |
| Height | 58.2 in | 58.7 in |
| Curb Weight | 4,226 lb. | 3,043 lb. |
| Fuel Capacity | 20.6 gal. | 11.9 gal. |
| Row 1 Headroom | 39.9 in | 38.6 in |
| Row 1 Shoulder Room | 61.2 in | 54.9 in |
| Row 1 Hip Room | 0.0 in | 52.7 in |
| Row 1 Legroom | 41.4 in | 42.5 in |
| Row 2 Headroom | 38.9 in | 37.6 in |
| Row 2 Shoulder Room | 61.0 in | 53.1 in |
| Row 2 Hip Room | 0.0 in | 51.2 in |
| Row 2 Legroom | 44.4 in | 36.0 in |
| Cargo Volume, Minimum | 18.2 ft3 | 21.6 ft3 |
| Cargo Volume, Maximum | 18.2 | 39.6 ft3 |
Option Package Details
Toyota Prius Five
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
Option Package Details
Toyota Prius Plug-in Hybrid Advanced
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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