Ford Flex Ford Flex 2010 Toyota Prius Prime Toyota Prius Prime 2018

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Ford Flex vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Flex vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $30,192

Toyota Prius Prime Advanced   
Difference: $8,828

Lowest Total Invoice: $28,681

Toyota Prius Prime Advanced   
Difference: $7,621

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102018
ModelFlexPrius Prime
TrimLimitedAdvanced
Body4dr SUV4dr Hatch
Base Price $37,620 $33,300
Base Invoice $34,995 $31,968
Semi-automated parking system 550  
All-weather floor mats 75 248
Floor mats   224
Semi-automated parking system 468  
All-weather floor mats 64 154
Floor mats   139
Options (change) 625 472
Options (change) 532 293
Destination 775 920
Gas Tax 0 -4,500
Total Price $39,020 $30,192
Total Invoice $36,302 $28,681

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Ford Flex dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Ford Flex vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $8,498
TrueDelta Adjusted Invoice Difference: $7,314
Model Year20102018
ModelFlexPrius Prime
TrimLimitedAdvanced
Body4dr SUV4dr Hatch
Engine262hp V695hp I4 PiH
TransmissionA6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)390, 12?, 10
Tire (rear if not all the same)235/55-19195/65-15
Total Price$39,020$30,192
Adjustments for Features-3300
Feature-Adjusted Total Price$38,690$30,192
Total Invoice$36,302$28,681
Adjustments for Features-3070
Feature-Adjusted Total Invoice$35,995$28,681

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Features Comparison: Ford Flex vs. Toyota Prius Prime

Model Year20102018
ModelFlexPrius Prime
TrimLimitedAdvanced
Body4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed automatic$1000 
CVT $1000
FWD$0$0
Accessories 
AC power outlet$100 
Adaptive cruise control, all-speed $850
Cruise control$150 
Heated steering wheel $100
Keyless entry keypad$50 
Power liftgate$350 
Power-adjustable pedals$125 
Proximity key $250
Remote climate control $25
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Backup collision intervention $150
Blind spot warning system $200
Brake assist $50
Cross-traffic warning, rear $100
Forward collision warning $200
Knee airbag, driver $75
Lane departure prevention, steering-based $200
Lane departure warning $200
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rollover sensor$50 
Safety key$5 
Seat cushion airbag, passenger $75
Side curtain airbags $350
Side curtain airbags, three rows$500 
Temporary spare tire$150 
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Cargo mat $40
Cargo net$40 
Cargo tray $40
Console with shifter$150 
Console without shifter $150
Second-row low console $100
Climate Control 
Dual-zone climate control$125 
Rain-sensing wipers $175
Rear air vents with manual controls$150 
Rear HVAC unit$400 
Rear wiper$175 
Variable intermittent wipers$75 
Engine / Motor 
3.3 kW onboard charger $0
9 kWh battery pack $0
Automatic start / stop $150
Exterior 
Active grille shutters $0
Bright-finished exhaust tip(s)$25 
Deep-tinted rear windows$275 
Laminated front side windows$200 
Rear bumper protector$40 
Infotainment 
App support $0
DVD-compatible player $0
HD radio $50
Larger infotainment display $0
Siri Eyes Free support $0
Surround sound$250 
Telematics service, such as OnStar $200
Voice control for external devices$0 
Wireless charging station $75
Instruments, Lights, and Mirrors 
Analog clock$25 
Auto-dimming headlights $200
Compass$0 
Detailed driving style feedback $100
Digital instruments $0
Head-up display (HUD) $350
Interior ambient lighting$150 
Large energy flow and fuel economy display $25
LED headlights $1000
Predictive driving advice $0
Tachometer$75 
Turn signals on or near mirrors $25
Xenon HID headlights$500 
Seats and Interior Trim 
Center armrest(s), second row $50
Folding passenger seat$150 
Footrests, second row$25 
Leather seating surfaces$900 
Manual lumbar adjuster, passenger seat$50 
Manual recliner, second row seats$75 
Memory system, driver seat$200 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, passenger seat$100 
Power tilt adjuster, passenger seat$100 
Stowable third row seats$600 
Synthetic leather seating surfaces $0
Wood/leather-wrapped steering wheel$150 
Suspension, Wheels, and Tires 
Alloy wheels $350
Electronic systems calibration selector $200
Polished alloy wheels$350 
Total Value of Features$7,960$7,630
Value of Feature Adjustments$330$0
Value of Feature Adjustments-3070

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Specifications Comparison: Ford Flex vs. Toyota Prius Prime

Model Year20102018
ModelFlexPrius Prime
Body4dr SUV4dr Hatch
Wheelbase117.9 in106.3 in
Length202.3 in182.9 in
Width75.9 in69.3 in
Height67.6 in57.9 in
Curb Weight4,472 lb.3,366 lb.
Fuel Capacity19.2 gal.11.3 gal.
Row 1 Headroom41.8 in39.4 in
Row 1 Shoulder Room58.4 in54.2 in
Row 1 Hip Room55.4 in53.7 in
Row 1 Legroom40.8 in43.2 in
Row 2 Headroom40.5 in37.2 in
Row 2 Shoulder Room57.1 in53.0 in
Row 2 Hip Room55.0 in51.6 in
Row 2 Legroom44.3 in33.4 in
Row 3 Headroom38.7 in0.0 in
Row 3 Shoulder Room50.8 in0.0 in
Row 3 Hip Room41.1 in0.0 in
Row 3 Legroom33.4 in0.0 in
Cargo Volume,
Minimum
19.4 ft319.8 ft3
Cargo Volume,
Behind R2
45.0 ft319.8 ft3
Cargo Volume,
Maximum
86.7 ft30.0 ft3

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Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

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