| 1 | 0 | 3 | 4 | 3 | 4 |
Ford Taurus vs. Toyota Prius Prime Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Ford Taurus vs. Toyota Prius Prime Invoice Comparison
Lowest Total Price: $30,491 Toyota Prius Prime Advanced | |||
| Difference: $7,124 | |||
Lowest Total Invoice: $28,906 Toyota Prius Prime Advanced | |||
| Difference: $5,550 | |||
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| Model Year | 2010 | 2010 | 2018 |
| Model | Taurus | Taurus | Prius Prime |
| Trim | Limited | SHO | Advanced |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Base Price | $31,770 | $37,770 | $33,300 |
| Base Invoice | $29,263 | $34,663 | $31,968 |
| Package 302B | 2,000 | ||
| Navigation system | 1,750 | 1,750 | |
| Adaptive cruise control | 1,195 | 1,195 | |
| All-weather floor mats | 75 | 75 | 248 |
| Package 401B | 2,000 | ||
| Floor mats | 224 | ||
| Illuminated door sill trim plates | 299 | ||
| Package 302B | 1,740 | ||
| Navigation system | 1,523 | 1,523 | |
| Adaptive cruise control | 1,040 | 1,040 | |
| All-weather floor mats | 65 | 65 | 154 |
| Package 401B | 1,740 | ||
| Floor mats | 139 | ||
| Illuminated door sill trim plates | 225 | ||
| Options (change) | 5,020 | 5,020 | 771 |
| Options (change) | 4,368 | 4,368 | 518 |
| Destination | 825 | 825 | 920 |
| Gas Tax | 0 | 0 | -4,500 |
| Total Price | $37,615 | $43,615 | $30,491 |
| Total Invoice | $34,456 | $39,856 | $28,906 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Ford Taurus dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Ford Taurus vs. Toyota Prius Prime
| Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced | |||
| TrueDelta Adjusted Price Difference: $8,994 | |||
| TrueDelta Adjusted Invoice Difference: $7,323 | |||
| Model Year | 2010 | 2010 | 2018 |
| Model | Taurus | Taurus | Prius Prime |
| Trim | Limited | SHO | Advanced |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Engine | 263hp V6 | 365hp V6 | 95hp I4 PiH |
| Transmission | T6 | T6 | CVT |
| Drivetrain | FWD | AWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 390, 12 | 390, 12 | ?, 10 |
| Tire (rear if not all the same) | 255/45-19 | 255/45-19 | 195/65-15 |
| Total Price | $37,615 | $43,615 | $30,491 |
| Adjustments for Features | 0 | -2,900 | -1,870 |
| Feature-Adjusted Total Price | $37,615 | $40,715 | $28,621 |
| Cost Above Minimum | $0 | $3,100 | $0 |
| Total Invoice | $34,456 | $39,856 | $28,906 |
| Adjustments for Features | 0 | -2,650 | -1,773 |
| Feature-Adjusted Total Invoice | $34,456 | $37,206 | $27,133 |
| Cost Above Minimum | $0 | $2,750 | $0 |
Features Comparison: Ford Taurus vs. Toyota Prius Prime
| Model Year | 2010 | 2010 | 2018 |
| Model | Taurus | Taurus | Prius Prime |
| Trim | Limited | SHO | Advanced |
| Body | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Transmission and Drivetrain | |||
| 6-speed manually-shiftable automatic | $1100 | $1100 | |
| CVT | $1000 | ||
| FWD | $0 | $0 | |
| AWD | $1700 | ||
| Accessories | |||
| Adaptive cruise control | $600 | $600 | |
| Adaptive cruise control, all-speed | $850 | ||
| Heated steering wheel | $100 | ||
| Keyless entry keypad | $50 | $50 | |
| Power-adjustable pedals | $125 | ||
| Remote climate control | $25 | ||
| Semi-automated parking system | $500 | ||
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Automatic braking, high-speed or partial | $200 | ||
| Automatic braking, low-speed | $200 | ||
| Backup collision intervention | $150 | ||
| Blind spot warning system | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | |
| Knee airbag, driver | $75 | ||
| Lane departure prevention, steering-based | $200 | ||
| Lane departure warning | $200 | ||
| Obstacle detection, front | $150 | ||
| Pedestrian detection | $50 | ||
| Rollover sensor | $50 | $50 | |
| Safety key | $5 | $5 | |
| Seat cushion airbag, passenger | $75 | ||
| Temporary spare tire | $150 | $150 | |
| Vehicle health reports | $0 | $0 | |
| Cargo Management | |||
| Cargo cover | $75 | ||
| Cargo mat | $40 | ||
| Cargo net | $40 | $40 | |
| Cargo tray | $40 | ||
| Console with shifter | $150 | $150 | |
| Console without shifter | $150 | ||
| Second-row low console | $100 | ||
| Climate Control | |||
| Dual-zone climate control | $125 | $125 | |
| Rain-sensing wipers | $175 | $175 | |
| Rear air vents | $100 | $100 | |
| Variable intermittent wipers | $75 | ||
| Engine / Motor | |||
| 3.3 kW onboard charger | $0 | ||
| 9 kWh battery pack | $0 | ||
| Automatic start / stop | $150 | ||
| Exterior | |||
| Active grille shutters | $0 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | |
| Rear spoiler | $200 | ||
| Sunroof | $900 | ||
| Infotainment | |||
| App support | $0 | ||
| HD radio | $50 | ||
| Larger infotainment display | $0 | ||
| Media drive | $15 | $15 | |
| Siri Eyes Free support | $0 | ||
| Surround sound | $250 | $250 | |
| Telematics service, such as OnStar | $200 | ||
| Voice control for external devices | $0 | $0 | |
| Wireless charging station | $75 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming driver-side mirror | $75 | $75 | |
| Auto-dimming headlights | $200 | $200 | |
| Compass | $0 | $0 | |
| Detailed driving style feedback | $100 | ||
| Digital instruments | $0 | ||
| Fog lights | $125 | ||
| Head-up display (HUD) | $350 | ||
| Interior ambient lighting | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | ||
| LED headlights | $1000 | ||
| Predictive driving advice | $0 | ||
| Tachometer | $75 | $75 | |
| Turn signals on or near mirrors | $25 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Cooled or ventilated front seats | $300 | ||
| Door sill trim plates | $100 | $100 | |
| Heated front seats | $200 | $200 | |
| Illuminated door sill trim plates | $200 | ||
| Leather seating surfaces | $900 | $900 | |
| Leather-wrapped steering wheel | $150 | ||
| Memory system, driver seat | $200 | $200 | |
| Metal pedals | $75 | ||
| Power lumbar adjuster, passenger seat | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | |
| Synthetic leather seating surfaces | $0 | ||
| Synthetic suede inserts in leather seating surfaces | $0 | ||
| Wood/leather-wrapped steering wheel | $150 | ||
| Suspension, Wheels, and Tires | |||
| Alloy wheels | $350 | $350 | |
| Chrome-clad alloy wheels | $600 | ||
| Electronic systems calibration selector | $200 | ||
| Sport suspension (upgrade) | $0 | ||
| Transmission | |||
| Steering-wheel-mounted transmission controls | $100 | $100 | |
| Total Value of Features | $6,035 | $8,935 | $7,905 |
| Value of Feature Adjustments | $0 | $2,900 | $1,870 |
| Value of Feature Adjustments | 0 | -2,650 | -1,773 |
Specifications Comparison: Ford Taurus vs. Toyota Prius Prime
| Model Year | 2010 | 2018 |
| Model | Taurus | Prius Prime |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 112.9 in | 106.3 in |
| Length | 202.9 in | 182.9 in |
| Width | 76.2 in | 69.3 in |
| Height | 60.7 in | 57.9 in |
| Curb Weight | 4,016 lb. | 3,366 lb. |
| Fuel Capacity | 20.0 gal. | 11.3 gal. |
| Row 1 Headroom | 39.0 in | 39.4 in |
| Row 1 Shoulder Room | 57.9 in | 54.2 in |
| Row 1 Hip Room | 56.3 in | 53.7 in |
| Row 1 Legroom | 41.9 in | 43.2 in |
| Row 2 Headroom | 37.8 in | 37.2 in |
| Row 2 Shoulder Room | 56.9 in | 53.0 in |
| Row 2 Hip Room | 55.8 in | 51.6 in |
| Row 2 Legroom | 38.1 in | 33.4 in |
| Cargo Volume, Minimum | 20.1 ft3 | 19.8 ft3 |
| Cargo Volume, Maximum | 20.1 | 0.0 ft3 |
Option Package Details
Ford Taurus Limited
| Package 302B | ||
| Feature | Value | Requested? |
| Rain-sensing wipers | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Power-adjustable pedals | 125 | No |
| Surround sound | 250 | No |
| Auto-dimming headlights | 200 | Yes |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 850 | 52% |
| Total Not Requested | 800 | 48% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 75 | Yes |
| Media drive, large | 15 | No |
| Total Requested | 675 | 98% |
| Total Not Requested | 15 | 2% |
Option Package Details
Ford Taurus SHO
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 75 | Yes |
| Media drive, large | 15 | No |
| Total Requested | 675 | 98% |
| Total Not Requested | 15 | 2% |
| Package 401B | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Cooled or ventilated front seats | 300 | No |
| Sunroof | 900 | No |
| Surround sound | 250 | No |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 200 | 10% |
| Total Not Requested | 1800 | 90% |
Option Package Details
Toyota Prius Prime Advanced
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| All-weather floor mats | ||
| Feature | Value | Requested? |
| All-weather floor mats | 75 | Yes |
| Cargo tray | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
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See TrueDelta's information for all Sedans
See TrueDelta's information for all Ford models.
