Ford Taurus Ford Taurus 2009 Toyota Prius Prime Toyota Prius Prime 2018

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Ford Taurus vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $30,192

Toyota Prius Prime Advanced   
Difference: $3,373

Lowest Total Invoice: $28,681

Toyota Prius Prime Advanced   
Difference: $1,990

Calculate Payments

  Down Payment Interest Rate Term
Model Year20092018
ModelTaurusPrius Prime
TrimLimitedAdvanced
Body4dr Sedan4dr Hatch
Base Price $30,670 $33,300
Base Invoice $28,053 $31,968
Navigation system 1,995  
All-weather floor mats 75 248
Floor mats   224
Navigation system 1,736  
All-weather floor mats 57 154
Floor mats   139
Options (change) 2,070 472
Options (change) 1,793 293
Destination 825 920
Gas Tax 0 -4,500
Total Price $33,565 $30,192
Total Invoice $30,671 $28,681

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $6,988
TrueDelta Adjusted Invoice Difference: $5,424
Model Year20092018
ModelTaurusPrius Prime
TrimLimitedAdvanced
Body4dr Sedan4dr Hatch
Engine263hp V695hp I4 PiH
TransmissionA6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 7?, 10
Tire (rear if not all the same)225/55-18195/65-15
Total Price$33,565$30,192
Adjustments for Features0-3,615
Feature-Adjusted Total Price$33,565$26,577
Total Invoice$30,671$28,681
Adjustments for Features0-3,434
Feature-Adjusted Total Invoice$30,671$25,247

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Features Comparison: Ford Taurus vs. Toyota Prius Prime

Model Year20092018
ModelTaurusPrius Prime
TrimLimitedAdvanced
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed automatic$1000 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control, all-speed $850
Cruise control$150 
Heated steering wheel $100
Keyless entry keypad$50 
Power-adjustable pedals$125 
Proximity key $250
Remote climate control $25
Semi-automated parking system $500
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Backup collision intervention $150
Blind spot warning system $200
Cross-traffic warning, rear $100
Forward collision warning $200
Knee airbag, driver $75
Lane departure prevention, steering-based $200
Lane departure warning $200
Obstacle detection, front $150
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rearview camera $200
Rollover sensor$50 
Seat cushion airbag, passenger $75
Temporary spare tire$150 
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Cargo mat $40
Cargo net$40 
Cargo tray $40
Console with shifter$150 
Console without shifter $150
Second-row low console $100
Climate Control 
Dual-zone climate control$125 
Rain-sensing wipers $175
Rear air vents$100 
Variable intermittent wipers$75 
Engine / Motor 
3.3 kW onboard charger $0
9 kWh battery pack $0
Automatic start / stop $150
Exterior 
Active grille shutters $0
Bright-finished exhaust tip(s)$25 
Infotainment 
App support $0
Bluetooth audio streaming $25
CD changer, in-dash$325 
CD player $125
DVD-compatible player $0
HD radio $50
Larger infotainment display $0
Siri Eyes Free support $0
Telematics service, such as OnStar $200
Traffic + travel information $25
Voice control for external devices$0 
Wireless charging station $75
Instruments, Lights, and Mirrors 
Analog clock$25 
Auto-dimming headlights $200
Compass$0 
Detailed driving style feedback $100
Digital instruments $0
Head-up display (HUD) $350
Large energy flow and fuel economy display $25
LED headlights $1000
Predictive driving advice $0
Tachometer$75 
Turn signals on or near mirrors $25
Seats and Interior Trim 
Folding passenger seat$150 
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual lumbar adjuster, driver seat$50 
Manual lumbar adjuster, passenger seat$50 
Memory system, driver seat$200 
Power fore-aft adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power recliner, passenger seat$100 
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Alloy wheels $350
Chrome-clad alloy wheels$600 
Electronic systems calibration selector $200
Total Value of Features$4,940$8,555
Value of Feature Adjustments$0$3,615
Value of Feature Adjustments0-3,434

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Specifications Comparison: Ford Taurus vs. Toyota Prius Prime

Model Year20092018
ModelTaurusPrius Prime
Body4dr Sedan4dr Hatch
Wheelbase112.9 in106.3 in
Length200.4 in182.9 in
Width74.5 in69.3 in
Height61.5 in57.9 in
Curb Weight3,644 lb.3,366 lb.
Fuel Capacity20.0 gal.11.3 gal.
Row 1 Headroom39.4 in39.4 in
Row 1 Shoulder Room57.8 in54.2 in
Row 1 Hip Room53.7 in53.7 in
Row 1 Legroom41.3 in43.2 in
Row 2 Headroom38.7 in37.2 in
Row 2 Shoulder Room57.5 in53.0 in
Row 2 Hip Room53.7 in51.6 in
Row 2 Legroom41.3 in33.4 in
Cargo Volume,
Minimum
21.2 ft319.8 ft3
Cargo Volume,
Maximum
21.20.0 ft3

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Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

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