Ford Taurus Ford Taurus 2006 Toyota Prius Prime Toyota Prius Prime 2018

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Ford Taurus vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $23,845

Ford Taurus SE   
Difference: $2,008

Lowest Total Invoice: $22,142

Ford Taurus SE   
Difference: $2,382

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  Down Payment Interest Rate Term
Model Year2006200620182018
ModelTaurusTaurusPrius PrimePrius Prime
TrimSESELPremiumAdvanced
Body4dr Sedan4dr Sedan4dr Hatch4dr Hatch
Base Price $20,830 $22,980 $29,000 $33,300
Base Invoice $19,400 $21,127 $27,840 $31,968
Safety and Security Package 995 995    
Preferred Equipment Group 965      
Heated mirrors 95 35    
Front buckets 125      
CD player 150      
Bodyside moldings     209 209
Floor mats     224 224
Safety and Security Package 886 886    
Preferred Equipment Group 840      
Heated mirrors 85 31    
Front buckets 112      
CD player 134      
Bodyside moldings     125 125
Floor mats     139 139
Options (change) 2,330 1,030 433 433
Options (change) 2,057 917 264 264
Destination 685 685 920 920
Gas Tax 0 0 -4,500 -4,500
Total Price $23,845 $24,695 $25,853 $30,153
Total Invoice $22,142 $22,729 $24,524 $28,652

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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Request free, no-obligation Ford Taurus dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Premium
TrueDelta Adjusted Price Difference: $5,437
TrueDelta Adjusted Invoice Difference: $4,680
Model Year2006200620182018
ModelTaurusTaurusPrius PrimePrius Prime
TrimSESELPremiumAdvanced
Body4dr Sedan4dr Sedan4dr Hatch4dr Hatch
Engine153hp V6153hp V695hp I4 PiH95hp I4 PiH
TransmissionA4A4CVTCVT
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)20/27 MPG20/27 MPG55/53 MPG55/53 MPG
Audio (watts, speakers)?, 4?, 4?, 6?, 10
Tire (rear if not all the same)215/60-16215/60-16195/65-15195/65-15
Total Price$23,845$24,695$25,853$30,153
Adjustments for Features0-180-7,445-9,920
Feature-Adjusted Total Price$23,845$24,515$18,408$20,233
Cost Above Minimum$0$670$0$1,825
Total Invoice$22,142$22,729$24,524$28,652
Adjustments for Features0-166-7,062-9,426
Feature-Adjusted Total Invoice$22,142$22,563$17,462$19,226
Cost Above Minimum$0$421$0$1,764

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Features Comparison: Ford Taurus vs. Toyota Prius Prime

Model Year2006200620182018
ModelTaurusTaurusPrius PrimePrius Prime
TrimSESELPremiumAdvanced
Body4dr Sedan4dr Sedan4dr Hatch4dr Hatch
Transmission and Drivetrain 
4-speed automatic$800$800  
CVT  $1000$1000
FWD$0$0$0$0
Accessories 
Adaptive cruise control, all-speed  $850$850
Cruise control$150$150  
Heated steering wheel   $100
Keyless entry keypad $50  
Proximity key  $250$250
Remote climate control  $25$25
Semi-automated parking system   $500
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, manual  $250$250
Universal garage door opener $100 $100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150$150
Active or whiplash-reducing head restraints, front seats  $0$0
Automatic braking, high-speed or partial  $200$200
Automatic braking, low-speed  $200$200
Backup collision intervention   $150
Blind spot warning system   $200
Brake assist  $50$50
Cross-traffic warning, rear   $100
Forward collision warning  $200$200
Knee airbag, driver  $75$75
Lane departure prevention, steering-based  $200$200
Lane departure warning  $200$200
Obstacle detection, front   $150
Obstacle detection, rear   $250
Pedestrian detection  $50$50
Radar- or camera-based collision preparation system  $0$0
Rearview camera  $200$200
Seat cushion airbag, passenger  $75$75
Side curtain airbags  $350$350
Stability control  $400$400
Tire-pressure monitor  $75$75
Cargo Management 
Cargo cover  $75$75
Cargo mat  $40$40
Console with shifter$150$150  
Console without shifter  $150$150
Overhead sunglass holder  $25$25
Second-row low console  $100$100
Climate Control 
Automatic climate control, front  $200$200
Rain-sensing wipers   $175
Variable intermittent wipers$75$75$75 
Engine / Motor 
3.3 kW onboard charger  $0$0
9 kWh battery pack  $0$0
Automatic start / stop  $150$150
Exterior 
Active grille shutters  $0$0
Rear spoiler$200   
Infotainment 
App support  $0$0
Audio controls on steering wheel  $125$125
Aux input  $50$50
Bluetooth audio streaming  $25$25
Bluetooth cell phone link  $100$100
DVD-compatible player  $0$0
HD radio  $50$50
Larger infotainment display  $0$0
MP3-compatible player  $50$50
Navigation system  $600$600
Satellite radio  $200$200
Siri Eyes Free support  $0$0
SMS text-to-speech reader  $25$25
Telematics service, such as OnStar   $200
Traffic + travel information  $25$25
Voice control for nav and audio  $100$100
Wireless charging station  $75$75
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200$200
Auto-dimming rearview mirror $150 $150
Automatic headlights  $125$125
Detailed driving style feedback  $100$100
Digital instruments  $0$0
Fog lights   $125
Head-up display (HUD)   $350
Illuminated visor mirror, driver $50$50$50
Illuminated visor mirror, passenger $50$50$50
Large energy flow and fuel economy display  $25$25
LED headlights  $1000$1000
Outside temperature display  $50$50
Predictive driving advice  $0$0
Tachometer$75$75  
Turn signals on or near mirrors  $25$25
Visor mirror, driver$10   
Visor mirror, passenger$10   
Seats and Interior Trim 
Heated front seats  $200$200
Leather-wrapped steering wheel$150$150  
Manual lumbar adjuster, driver seat$50$50  
Power lumbar adjuster, driver seat  $100$100
Power recliner, driver seat  $100$100
Synthetic leather seating surfaces  $0$0
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200$200
Total Value of Features$1,820$2,000$9,265$11,740
Value of Feature Adjustments$0$180$7,445$9,920
Value of Feature Adjustments0-166-7,062-9,426

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Specifications Comparison: Ford Taurus vs. Toyota Prius Prime

Model Year20062018
ModelTaurusPrius Prime
Body4dr Sedan4dr Hatch
Wheelbase108.5 in106.3 in
Length197.6 in182.9 in
Width73.0 in69.3 in
Height56.1 in57.9 in
Curb Weight3,343 lb.3,365 lb.
Fuel Capacity18.0 gal.11.3 gal.
Row 1 Headroom40.0 in39.4 in
Row 1 Shoulder Room57.3 in54.2 in
Row 1 Hip Room54.5 in53.7 in
Row 1 Legroom42.2 in43.2 in
Row 2 Headroom38.1 in37.2 in
Row 2 Shoulder Room56.6 in53.0 in
Row 2 Hip Room55.7 in51.6 in
Row 2 Legroom38.9 in33.4 in
Cargo Volume,
Minimum
17.0 ft319.8 ft3
Cargo Volume,
Maximum
17.00.0 ft3

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Option Package Details
Ford Taurus SE

Safety and Security Package
FeatureValueRequested?
Antilock brakes (ABS)400Yes
Traction control100Yes
Front side airbags350Yes
Total Requested850100%
Total Not Requested00%
Preferred Equipment Group
FeatureValueRequested?
Second-row 2-section 3-person split bench100No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat100Yes
Manual lumbar adjuster, driver seat50Yes
Folding second row seats300Yes
Center armrest(s), second row50Yes
Alloy wheels350Yes
Rear spoiler200No
Total Requested105078%
Total Not Requested30022%

Option Package Details
Ford Taurus SEL

Safety and Security Package
FeatureValueRequested?
Antilock brakes (ABS)400Yes
Traction control100Yes
Front side airbags350Yes
Total Requested850100%
Total Not Requested00%

Option Package Details
Toyota Prius Prime Premium

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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