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Ford Flex vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Flex vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $30,491

Toyota Prius Prime Advanced   
Difference: $11,924

Lowest Total Invoice: $28,906

Toyota Prius Prime Advanced   
Difference: $11,630

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  Down Payment Interest Rate Term
Model Year20182018
ModelFlexPrius Prime
TrimLimitedAdvanced
Body4dr SUV4dr Hatch
Base Price $38,400 $33,300
Base Invoice $36,672 $31,968
Package 301A / 303A 2,900  
All-weather floor mats 120 248
Floor mats   224
Illuminated door sill trim plates   299
Package 301A / 303A 2,755  
All-weather floor mats 114 154
Floor mats   139
Illuminated door sill trim plates   225
Options (change) 3,020 771
Options (change) 2,869 518
Destination 995 920
Gas Tax 0 -4,500
Total Price $42,415 $30,491
Total Invoice $40,536 $28,906

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Ford Flex dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Ford Flex vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $8,444
TrueDelta Adjusted Invoice Difference: $8,304
Model Year20182018
ModelFlexPrius Prime
TrimLimitedAdvanced
Body4dr SUV4dr Hatch
Engine287hp V695hp I4 PiH
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)390, 12?, 10
Tire (rear if not all the same)255/45-20195/65-15
Total Price$42,415$30,491
Adjustments for Features-3,4800
Feature-Adjusted Total Price$38,935$30,491
Total Invoice$40,536$28,906
Adjustments for Features-3,3260
Feature-Adjusted Total Invoice$37,210$28,906

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Features Comparison: Ford Flex vs. Toyota Prius Prime

Model Year20182018
ModelFlexPrius Prime
TrimLimitedAdvanced
Body4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
AC power outlet$100 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Keyless entry keypad$50 
Power liftgate$350 
Power-adjustable pedals$125 
Remote climate control $25
Remote start$150 
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Backup collision intervention $150
Brake assist $50
Curve control$50 
Knee airbag, driver $75
Lane departure prevention, steering-based $200
Lane departure warning $200
Pedestrian detection $50
Rollover sensor$50 
Safety key$5 
Seat cushion airbag, passenger $75
Side curtain airbags $350
Side curtain airbags, three rows$500 
Temporary spare tire$150 
Torque vectoring, brake-based$100 
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Cargo mat $40
Cargo net$40 
Cargo tray $40
Console with shifter$150 
Console without shifter $150
Second-row low console $100
Climate Control 
Dual-zone climate control$125 
Rear air vents with manual controls$150 
Rear HVAC unit$400 
Rear wiper$175 
Engine / Motor 
3.3 kW onboard charger $0
9 kWh battery pack $0
Automatic start / stop $150
Exterior 
Active grille shutters $0
Bright-finished exhaust tip(s)$25 
Deep-tinted rear windows$275 
Laminated front side windows$200 
Rear bumper protector$40 
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
DVD-compatible player $0
Larger infotainment display $0
Siri Eyes Free support $0
Surround sound$250 
Telematics service, such as OnStar $200
Voice control for external devices$0 
Wireless charging station $75
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Compass$0 
Detailed driving style feedback $100
Digital instruments $0
Head-up display (HUD) $350
Interior ambient lighting$150 
Large color reconfigurable instrument cluster display$250 
Large energy flow and fuel economy display $25
LED headlights $1000
Power-folding mirrors$50 
Predictive driving advice $0
Tachometer$75 
Turn signals on or near mirrors $25
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Door sill trim plates$100 
Illuminated door sill trim plates $200
Leather seating surfaces$900 
Manual recliner, second row seats$75 
Memory system, driver seat$200 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Power release, second row seats$50 
Power tilt adjuster, passenger seat$100 
Power-stowing third row seats$1000 
Synthetic leather seating surfaces $0
Tailgating position, third row seats$50 
Wood/leather-wrapped steering wheel$150 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$10,085$6,605
Value of Feature Adjustments$3,480$0
Value of Feature Adjustments-3,3260

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See a complete comparison of Ford Flex vs. Toyota Prius Prime features.

Specifications Comparison: Ford Flex vs. Toyota Prius Prime

Model Year20182018
ModelFlexPrius Prime
Body4dr SUV4dr Hatch
Wheelbase117.9 in106.3 in
Length201.8 in182.9 in
Width75.9 in69.3 in
Height68.0 in57.9 in
Curb Weight4,472 lb.3,366 lb.
Fuel Capacity19.2 gal.11.3 gal.
Row 1 Headroom41.8 in39.4 in
Row 1 Shoulder Room58.4 in54.2 in
Row 1 Hip Room55.5 in53.7 in
Row 1 Legroom40.8 in43.2 in
Row 2 Headroom40.5 in37.2 in
Row 2 Shoulder Room58.1 in53.0 in
Row 2 Hip Room55.0 in51.6 in
Row 2 Legroom44.3 in33.4 in
Row 3 Headroom38.7 in0.0 in
Row 3 Shoulder Room50.8 in0.0 in
Row 3 Hip Room41.1 in0.0 in
Row 3 Legroom33.3 in0.0 in
Cargo Volume,
Minimum		20.0 ft319.8 ft3
Cargo Volume,
Behind R2		43.2 ft319.8 ft3
Cargo Volume,
Maximum		83.2 ft30.0 ft3

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See a complete comparison of Ford Flex vs. Toyota Prius Prime specs.

Option Package Details
Ford Flex Limited

Package 301A / 303A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power lumbar adjuster, passenger seat50No
Adaptive cruise control450Yes
Obstacle detection, front150Yes
Heated steering wheel100Yes
Tailgating position, third row seats50No
Radar- or camera-based collision preparation system0Yes
Power-stowing third row seats400No
Semi-automated parking system500Yes
Forward collision warning200Yes
255/45VR20 tires400No
Total Requested140050%
Total Not Requested140050%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%

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