The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $29,915 Mercury Milan Premier | ||||
Difference: $8,295 | ||||
Lowest Total Invoice: $27,419 Mercury Milan Premier | ||||
Difference: $7,555 | ||||
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Model Year | 2010 | 2010 | 2010 | 2010 |
Model | Taurus | Taurus | Milan | Milan |
Trim | Limited | SHO | Premier | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $31,770 | $37,770 | $25,000 | $28,180 |
Base Invoice | $29,263 | $34,663 | $23,050 | $25,912 |
Navigation system | 1,750 | 1,450 | 1,775 | 1,775 |
All-weather floor mats | 75 | 75 | 75 | 75 |
Remote start | 395 | 395 | 345 | 345 |
Sunroof | 895 | |||
Package 303B | 2,500 | |||
Package 402B | 2,800 | |||
Package 202A / 300A | 1,995 | 3,075 | ||
Navigation system | 1,523 | 1,262 | 1,544 | 1,544 |
All-weather floor mats | 65 | 65 | 65 | 65 |
Remote start | 344 | 344 | 300 | 300 |
Sunroof | 779 | |||
Package 303B | 2,175 | |||
Package 402B | 2,436 | |||
Package 202A / 300A | 1,735 | 2,675 | ||
Options (change) | 5,615 | 4,720 | 4,190 | 5,270 |
Options (change) | 4,886 | 4,107 | 3,644 | 4,584 |
Destination | 825 | 825 | 725 | 725 |
Gas Tax | 0 | 0 | 0 | -3,400 |
Total Price | $38,210 | $43,315 | $29,915 | $30,775 |
Total Invoice | $34,974 | $39,595 | $27,419 | $27,821 |
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Lowest Adjusted Price and Invoice: Mercury Milan Premier | ||||
TrueDelta Adjusted Price Difference: $6,250 | ||||
TrueDelta Adjusted Invoice Difference: $5,683 | ||||
Model Year | 2010 | 2010 | 2010 | 2010 |
Model | Taurus | Taurus | Milan | Milan |
Trim | Limited | SHO | Premier | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 263hp V6 | 365hp V6 | 175hp I4 | 156hp I4 H |
Transmission | T6 | T6 | A6 | CVT |
Drivetrain | FWD | AWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 390, 12 | 390, 12 | 390, 12 | 390, 12 |
Tire (rear if not all the same) | 255/45-19 | 255/45-19 | 225/50-17 | 225/50-17 |
Total Price | $38,210 | $43,315 | $29,915 | $30,775 |
Adjustments for Features | -2,045 | -4,270 | 0 | -175 |
Feature-Adjusted Total Price | $36,165 | $39,045 | $29,915 | $30,600 |
Cost Above Minimum | $0 | $2,880 | $0 | $685 |
Total Invoice | $34,974 | $39,595 | $27,419 | $27,821 |
Adjustments for Features | -1,872 | -3,903 | 0 | -158 |
Feature-Adjusted Total Invoice | $33,102 | $35,692 | $27,419 | $27,663 |
Cost Above Minimum | $0 | $2,590 | $0 | $244 |
Model Year | 2010 | 2010 | 2010 | 2010 |
Model | Taurus | Taurus | Milan | Milan |
Trim | Limited | SHO | Premier | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
6-speed automatic | $1000 | |||
CVT | $1000 | |||
FWD | $0 | $0 | $0 | |
AWD | $1700 | |||
Accessories | ||||
AC power outlet | $100 | |||
Power-adjustable pedals | $125 | $125 | ||
Proximity key | $250 | $250 | ||
Sunshade, rear, power | $225 | $225 | ||
Universal garage door opener | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||
Brake assist | $50 | $50 | ||
Rollover sensor | $50 | $50 | ||
Safety key | $5 | $5 | ||
Cargo Management | ||||
Cargo net | $40 | $40 | ||
Climate Control | ||||
Rain-sensing wipers | $175 | $175 | ||
Rear air vents | $100 | $100 | ||
Variable intermittent wipers | $75 | $75 | ||
Exterior | ||||
Rear spoiler | $200 | $200 | $200 | |
Instruments, Lights, and Mirrors | ||||
Auto-dimming driver-side mirror | $75 | $75 | ||
Auto-dimming headlights | $200 | $200 | ||
Detailed driving style feedback | $100 | |||
Fog lights | $125 | $125 | ||
Large color reconfigurable instrument cluster display | $250 | |||
Large energy flow and fuel economy display | $25 | |||
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | ||
Door sill trim plates | $100 | $100 | ||
Folding passenger seat | $150 | $150 | ||
Folding second row seats | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | ||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | $50 | ||
Memory system, driver seat | $200 | $200 | ||
Metal pedals | $75 | |||
Power fore-aft adjuster, passenger seat | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | ||
Synthetic suede inserts in leather seating surfaces | $0 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Chrome-clad alloy wheels | $600 | |||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $4,745 | $6,970 | $2,700 | $2,875 |
Value of Feature Adjustments | $2,045 | $4,270 | $0 | $175 |
Value of Feature Adjustments | -1,872 | -3,903 | 0 | -158 |
Model Year | 2010 | 2010 |
Model | Taurus | Milan |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 112.9 in | 107.4 in |
Length | 202.9 in | 189.0 in |
Width | 76.2 in | 72.2 in |
Height | 60.7 in | 56.9 in |
Curb Weight | 4,016 lb. | 3,366 lb. |
Fuel Capacity | 20.0 gal. | 17.5 gal. |
Row 1 Headroom | 39.0 in | 38.7 in |
Row 1 Shoulder Room | 57.9 in | 57.4 in |
Row 1 Hip Room | 56.3 in | 54.0 in |
Row 1 Legroom | 41.9 in | 42.3 in |
Row 2 Headroom | 37.8 in | 37.8 in |
Row 2 Shoulder Room | 56.9 in | 56.5 in |
Row 2 Hip Room | 55.8 in | 53.3 in |
Row 2 Legroom | 38.1 in | 37.1 in |
Cargo Volume | 20.1 ft3 | 16.5 ft3 |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 75 | Yes |
Media drive, large | 15 | Yes |
Total Requested | 690 | 100% |
Total Not Requested | 0 | 0% |
Package 303B | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Sunshade, rear, power | 225 | No |
Rain-sensing wipers | 100 | No |
Auto-dimming driver-side mirror | 75 | No |
Power-adjustable pedals | 125 | No |
Surround sound | 250 | Yes |
Auto-dimming headlights | 200 | No |
Proximity key | 250 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 750 | 29% |
Total Not Requested | 1825 | 71% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 75 | Yes |
Media drive, large | 15 | Yes |
Total Requested | 690 | 100% |
Total Not Requested | 0 | 0% |
Package 402B | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Sunshade, rear, power | 225 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Sunroof | 900 | Yes |
Surround sound | 250 | Yes |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rain-sensing wipers | 100 | No |
Power-adjustable pedals | 125 | No |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1650 | 52% |
Total Not Requested | 1500 | 48% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | Yes |
Media drive, large | 15 | Yes |
Voice control for nav and audio | 75 | Yes |
Total Requested | 690 | 100% |
Total Not Requested | 0 | 0% |
Package 202A / 300A | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Surround sound | 250 | Yes |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rear spoiler | 200 | Yes |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 2100 | 79% |
Total Not Requested | 550 | 21% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | Yes |
Media drive, large | 15 | Yes |
Large energy flow and fuel economy display | 25 | No |
Voice control for nav and audio | 75 | Yes |
Total Requested | 690 | 97% |
Total Not Requested | 25 | 3% |
Package 202A / 300A | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
Surround sound | 250 | Yes |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 2750 | 89% |
Total Not Requested | 350 | 11% |