The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $29,915 Mercury Milan Premier | ||||
Difference: $9,725 | ||||
Lowest Total Invoice: $27,419 Mercury Milan Premier | ||||
Difference: $10,112 | ||||
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Model Year | 2016 | 2016 | 2010 | 2010 |
Model | Taurus | Taurus | Milan | Milan |
Trim | Limited | SHO | Premier | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $34,460 | $40,275 | $25,000 | $28,180 |
Base Invoice | $32,565 | $38,060 | $23,050 | $25,912 |
Navigation system | 795 | 795 | 1,775 | 1,775 |
All-weather floor mats | 90 | 90 | 75 | 75 |
Sunroof | 995 | 995 | ||
Package 301A / 401A | 2,150 | 2,000 | ||
Rear spoiler | 275 | |||
Package 202A / 300A | 1,995 | 3,075 | ||
Remote start | 345 | 345 | ||
Navigation system | 755 | 755 | 1,544 | 1,544 |
All-weather floor mats | 86 | 86 | 65 | 65 |
Sunroof | 945 | 945 | ||
Package 301A / 401A | 2,044 | 1,900 | ||
Rear spoiler | 261 | |||
Package 202A / 300A | 1,735 | 2,675 | ||
Remote start | 300 | 300 | ||
Options (change) | 4,305 | 3,880 | 4,190 | 5,270 |
Options (change) | 4,091 | 3,686 | 3,644 | 4,584 |
Destination | 875 | 875 | 725 | 725 |
Gas Tax | 0 | 0 | 0 | -3,400 |
Total Price | $39,640 | $45,030 | $29,915 | $30,775 |
Total Invoice | $37,531 | $42,621 | $27,419 | $27,821 |
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Lowest Adjusted Price and Invoice: Mercury Milan Premier | ||||
TrueDelta Adjusted Price Difference: $6,895 | ||||
TrueDelta Adjusted Invoice Difference: $7,433 | ||||
Model Year | 2016 | 2016 | 2010 | 2010 |
Model | Taurus | Taurus | Milan | Milan |
Trim | Limited | SHO | Premier | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 288hp V6 | 365hp V6 | 175hp I4 | 156hp I4 H |
Transmission | T6 | T6 | A6 | CVT |
Drivetrain | FWD | AWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 390, 12 | 390, 12 | 390, 12 | 390, 12 |
Tire (rear if not all the same) | 255/45-19 | 245/45-20 | 225/50-17 | 225/50-17 |
Total Price | $39,640 | $45,030 | $29,915 | $30,775 |
Adjustments for Features | -2,830 | -5,205 | 0 | -175 |
Feature-Adjusted Total Price | $36,810 | $39,825 | $29,915 | $30,600 |
Cost Above Minimum | $0 | $3,015 | $0 | $685 |
Total Invoice | $37,531 | $42,621 | $27,419 | $27,821 |
Adjustments for Features | -2,679 | -4,927 | 0 | -158 |
Feature-Adjusted Total Invoice | $34,852 | $37,694 | $27,419 | $27,663 |
Cost Above Minimum | $0 | $2,842 | $0 | $244 |
Model Year | 2016 | 2016 | 2010 | 2010 |
Model | Taurus | Taurus | Milan | Milan |
Trim | Limited | SHO | Premier | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
6-speed automatic | $1000 | |||
CVT | $1000 | |||
FWD | $0 | $0 | $0 | |
AWD | $1700 | |||
Accessories | ||||
AC power outlet | $100 | |||
Heated steering wheel | $100 | $100 | ||
Power-adjustable pedals | $125 | $125 | ||
Proximity key | $250 | $250 | ||
Sunshade, rear, power | $225 | $225 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | ||
Universal garage door opener | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||
Brake assist | $50 | $50 | ||
Curve control | $50 | $50 | ||
Rollover sensor | $50 | $50 | ||
Safety key | $5 | $5 | ||
Torque vectoring, brake-based | $100 | $100 | ||
Cargo Management | ||||
Cargo net | $40 | $40 | ||
Climate Control | ||||
Rain-sensing wipers | $175 | $175 | ||
Rear air vents | $100 | $100 | ||
Variable intermittent wipers | $75 | $75 | ||
Infotainment | ||||
App support | $0 | $0 | ||
DVD-compatible player | $0 | $0 | ||
HD radio | $50 | $50 | ||
Media drive | $15 | $15 | ||
Instruments, Lights, and Mirrors | ||||
Auto-dimming driver-side mirror | $75 | $75 | ||
Auto-dimming headlights | $200 | $200 | ||
Detailed driving style feedback | $100 | |||
Fog lights | $125 | $125 | ||
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
Large energy flow and fuel economy display | $25 | |||
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | ||
Door sill trim plates | $100 | $100 | ||
Folding passenger seat | $150 | $150 | ||
Folding second row seats | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | ||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | $50 | ||
Memory system, driver seat | $200 | $200 | ||
Metal pedals | $75 | |||
Power lumbar adjuster, driver seat | $100 | $100 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | ||
Synthetic suede inserts in leather seating surfaces | $0 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $4,945 | $7,320 | $2,115 | $2,290 |
Value of Feature Adjustments | $2,830 | $5,205 | $0 | $175 |
Value of Feature Adjustments | -2,679 | -4,927 | 0 | -158 |
Model Year | 2016 | 2010 |
Model | Taurus | Milan |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 112.9 in | 107.4 in |
Length | 202.9 in | 189.0 in |
Width | 76.2 in | 72.2 in |
Height | 60.7 in | 56.9 in |
Curb Weight | 3,970 lb. | 3,366 lb. |
Fuel Capacity | 20.0 gal. | 17.5 gal. |
Row 1 Headroom | 39.0 in | 38.7 in |
Row 1 Shoulder Room | 57.9 in | 57.4 in |
Row 1 Hip Room | 56.3 in | 54.0 in |
Row 1 Legroom | 41.9 in | 42.3 in |
Row 2 Headroom | 37.8 in | 37.8 in |
Row 2 Shoulder Room | 56.9 in | 56.5 in |
Row 2 Hip Room | 55.8 in | 53.3 in |
Row 2 Legroom | 38.1 in | 37.1 in |
Cargo Volume | 20.1 ft3 | 16.5 ft3 |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
Traffic + travel information | 25 | Yes |
Total Requested | 700 | 100% |
Total Not Requested | 0 | 0% |
Package 301A / 401A | ||
Feature | Value | Requested? |
Tilt/telescoping steering wheel, power | 100 | No |
Heated second row seats | 200 | No |
Rain-sensing wipers | 100 | No |
Sunshade, rear, power | 225 | No |
Heated steering wheel | 100 | No |
Auto-dimming driver-side mirror | 75 | No |
Surround sound | 250 | Yes |
Auto-dimming headlights | 200 | No |
HD radio | 50 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 550 | 28% |
Total Not Requested | 1400 | 72% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 75 | Yes |
Traffic + travel information | 25 | Yes |
Total Requested | 700 | 100% |
Total Not Requested | 0 | 0% |
Package 301A / 401A | ||
Feature | Value | Requested? |
Tilt/telescoping steering wheel, power | 100 | No |
Heated second row seats | 200 | No |
Rain-sensing wipers | 100 | No |
Sunshade, rear, power | 225 | No |
Heated steering wheel | 100 | No |
Surround sound | 250 | Yes |
Auto-dimming headlights | 200 | No |
HD radio | 50 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 550 | 29% |
Total Not Requested | 1325 | 71% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Media drive, large | 15 | No |
Voice control for nav and audio | 75 | Yes |
Total Requested | 675 | 98% |
Total Not Requested | 15 | 2% |
Package 202A / 300A | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Surround sound | 250 | Yes |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rear spoiler | 200 | Yes |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 2100 | 79% |
Total Not Requested | 550 | 21% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Media drive, large | 15 | No |
Large energy flow and fuel economy display | 25 | No |
Voice control for nav and audio | 75 | Yes |
Total Requested | 675 | 94% |
Total Not Requested | 40 | 6% |
Package 202A / 300A | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
Surround sound | 250 | Yes |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 2750 | 89% |
Total Not Requested | 350 | 11% |