Ford Taurus Ford Taurus 2009 Toyota Prius v Toyota Prius v 2017

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Ford Taurus vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $34,855

Ford Taurus Limited   
Difference: $1,273

Lowest Total Invoice: $31,793

Ford Taurus Limited   
Difference: $1,480

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  Down Payment Interest Rate Term
Model Year20092017
ModelTaurusPrius v
TrimLimitedFive
Body4dr Sedan4dr Wagon
Base Price $30,670 $30,935
Base Invoice $28,053 $28,798
Navigation system 1,995  
All-weather floor mats 75 200
Remote start 395 499
Sunroof 895  
Advanced Technology Package   3,335
Cargo net   49
Floor mats   225
Navigation system 1,736  
All-weather floor mats 57 120
Remote start 343 310
Sunroof 779  
Advanced Technology Package   2,988
Cargo net   32
Floor mats   140
Options (change) 3,360 4,308
Options (change) 2,915 3,590
Destination 825 885
Total Price $34,855 $36,128
Total Invoice $31,793 $33,273

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Ford Taurus vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Ford Taurus Limited
TrueDelta Adjusted Price Difference: $68
TrueDelta Adjusted Invoice Difference: $370
Model Year20092017
ModelTaurusPrius v
TrimLimitedFive
Body4dr Sedan4dr Wagon
Engine263hp V698hp I4 H
TransmissionA6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 7120, 8
Tire (rear if not all the same)225/55-18215/50-17
Total Price$34,855$36,128
Adjustments for Features0-1,205
Feature-Adjusted Total Price$34,855$34,923
Total Invoice$31,793$33,273
Adjustments for Features0-1,110
Feature-Adjusted Total Invoice$31,793$32,163

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Features Comparison: Ford Taurus vs. Toyota Prius v

Model Year20092017
ModelTaurusPrius v
TrimLimitedFive
Body4dr Sedan4dr Wagon
Transmission and Drivetrain 
6-speed automatic$1000 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control $600
Cruise control$150 
Keyless entry keypad$50 
Power-adjustable pedals$125 
Proximity key $250
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Knee airbag, driver $75
Lane departure warning $200
Obstacle detection, rear$250 
Radar- or camera-based collision preparation system $0
Rearview camera $200
Rollover sensor$50 
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Cargo mat $40
Cargo tray $40
Console with shifter$150 
Console without shifter $150
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear wiper $175
Engine / Motor 
Automatic start / stop $150
Exterior 
Bright-finished exhaust tip(s)$25 
Panoramic sunroof $1200
Rear spoiler $200
Sunroof$900 
Infotainment 
App support $0
Bluetooth audio streaming $25
CD changer, in-dash$325 
CD player $125
DVD-compatible player $0
HD radio $50
Siri Eyes Free support $0
Telematics service, such as OnStar $200
Traffic + travel information $25
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Analog clock$25 
Auto-dimming headlights $200
Compass$0 
Digital instruments $0
LED headlights $1000
Tachometer$75 
Seats and Interior Trim 
Folding passenger seat$150 
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual fore-aft adjuster, second row seats $75
Manual lumbar adjuster, driver seat$50 
Manual lumbar adjuster, passenger seat$50 
Manual recliner, second row seats $75
Memory system, driver seat$200 
Power fore-aft adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power recliner, passenger seat$100 
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Alloy wheels $350
Chrome-clad alloy wheels$600 
Electronic systems calibration selector $200
Total Value of Features$5,825$7,030
Value of Feature Adjustments$0$1,205
Value of Feature Adjustments0-1,110

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Specifications Comparison: Ford Taurus vs. Toyota Prius v

Model Year20092017
ModelTaurusPrius v
Body4dr Sedan4dr Wagon
Wheelbase112.9 in109.4 in
Length200.4 in181.7 in
Width74.5 in69.9 in
Height61.5 in62.0 in
Curb Weight3,644 lb.3,275 lb.
Fuel Capacity20.0 gal.11.9 gal.
Row 1 Headroom39.4 in39.6 in
Row 1 Shoulder Room57.8 in55.9 in
Row 1 Hip Room53.7 in53.5 in
Row 1 Legroom41.3 in41.3 in
Row 2 Headroom38.7 in38.6 in
Row 2 Shoulder Room57.5 in55.2 in
Row 2 Hip Room53.7 in53.5 in
Row 2 Legroom41.3 in35.9 in
Cargo Volume,
Minimum
21.2 ft334.3 ft3
Cargo Volume,
Maximum
21.267.3 ft3

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Option Package Details
Toyota Prius v Five

All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested00%
Total Not Requested2600100%

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