Ford Taurus Ford Taurus 2017 Toyota Prius v Toyota Prius v 2017

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Ford Taurus vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $36,197

Toyota Prius v Five   
Difference: $3,778

Lowest Total Invoice: $33,309

Toyota Prius v Five   
Difference: $4,528

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720172017
ModelTaurusTaurusPrius v
TrimLimitedSHOFive
Body4dr Sedan4dr Sedan4dr Wagon
Base Price $36,855 $42,520 $30,935
Base Invoice $34,829 $40,182 $28,798
Navigation system 795 795  
Rear spoiler 275    
Ashtray and lighter (optional) 90 90 69
All-weather floor mats 90 90 200
Sunroof 995 995  
Advanced Technology Package     3,335
Cargo net     49
Floor mats     225
Remote start     499
Navigation system 755 755  
Rear spoiler 261    
Ashtray and lighter (optional) 86 86 36
All-weather floor mats 86 86 120
Sunroof 945 945  
Advanced Technology Package     2,988
Cargo net     32
Floor mats     140
Remote start     310
Options (change) 2,245 1,970 4,377
Options (change) 2,133 1,872 3,626
Destination 875 875 885
Total Price $39,975 $45,365 $36,197
Total Invoice $37,837 $42,929 $33,309

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $1,778
TrueDelta Adjusted Invoice Difference: $2,635
Model Year201720172017
ModelTaurusTaurusPrius v
TrimLimitedSHOFive
Body4dr Sedan4dr Sedan4dr Wagon
Engine288hp V6365hp V698hp I4 H
TransmissionT6T6CVT
DrivetrainFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 7?, 7120, 8
Tire (rear if not all the same)255/45-19245/45-20215/50-17
Total Price$39,975$45,365$36,197
Adjustments for Features-2,000-4,3750
Feature-Adjusted Total Price$37,975$40,990$36,197
Cost Above Minimum$0$3,015$0
Total Invoice$37,837$42,929$33,309
Adjustments for Features-1,893-4,1400
Feature-Adjusted Total Invoice$35,944$38,789$33,309
Cost Above Minimum$0$2,845$0

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Features Comparison: Ford Taurus vs. Toyota Prius v

Model Year201720172017
ModelTaurusTaurusPrius v
TrimLimitedSHOFive
Body4dr Sedan4dr Sedan4dr Wagon
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100 
CVT  $1000
FWD$0 $0
AWD $1700 
Accessories 
Adaptive cruise control  $600
Cruise control$150$150 
Heated steering wheel$100$100 
Keyless entry keypad$50$50 
Power-adjustable pedals$125$125 
Sunshade, rear, power$225$225 
Tilt/telescoping steering wheel, manual  $250
Tilt/telescoping steering wheel, power$350$350 
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Active or whiplash-reducing head restraints, front seats  $0
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Curve control$50$50 
Knee airbag, driver  $75
Lane departure warning  $200
Obstacle detection, rear$250$250 
Radar- or camera-based collision preparation system  $0
Rollover sensor$50$50 
Safety key$5$5 
Torque vectoring, brake-based$100$100 
Vehicle health reports$0$0 
Cargo Management 
Cargo cover  $75
Cargo mat  $40
Cargo tray  $40
Console with shifter$150$150 
Console without shifter  $150
Climate Control 
Dual-zone climate control$125$125 
Rain-sensing wipers$175$175 
Rear air vents$100$100 
Rear wiper  $175
Variable intermittent wipers  $75
Engine / Motor 
Automatic start / stop  $150
Exterior 
Bright-finished exhaust tip(s)$25$25 
Panoramic sunroof  $1200
Sunroof$900$900 
Infotainment 
Android Auto support$100$100 
Apple CarPlay support$100$100 
DVD-compatible player  $0
Siri Eyes Free support  $0
Surround sound$250$250 
Telematics service, such as OnStar  $200
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Compass$0$0 
Digital instruments  $0
Fog lights  $125
Interior ambient lighting$150$150 
Large color reconfigurable instrument cluster display$250$250 
LED headlights  $1000
Tachometer$75$75 
Xenon HID headlights $500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Door sill trim plates$100$100 
Heated second row seats$200$200 
Leather seating surfaces$900$900 
Leather-wrapped steering wheel $150 
Manual fore-aft adjuster, second row seats  $75
Manual recliner, second row seats  $75
Memory system, driver seat$200$200 
Metal pedals $75 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, passenger seat$100$100 
Power recliner, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Synthetic leather seating surfaces  $0
Synthetic suede inserts in leather seating surfaces $0 
Wood/leather-wrapped steering wheel$150  
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Electronic systems calibration selector  $200
Machined alloy wheels $350 
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls $100 
Total Value of Features$8,055$10,430$6,055
Value of Feature Adjustments$2,000$4,375$0
Value of Feature Adjustments-1,893-4,1400

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Specifications Comparison: Ford Taurus vs. Toyota Prius v

Model Year20172017
ModelTaurusPrius v
Body4dr Sedan4dr Wagon
Wheelbase112.9 in109.4 in
Length202.9 in181.7 in
Width76.2 in69.9 in
Height60.7 in62.0 in
Curb Weight3,970 lb.3,275 lb.
Fuel Capacity20.0 gal.11.9 gal.
Row 1 Headroom39.0 in39.6 in
Row 1 Shoulder Room57.9 in55.9 in
Row 1 Hip Room56.3 in53.5 in
Row 1 Legroom41.9 in41.3 in
Row 2 Headroom37.8 in38.6 in
Row 2 Shoulder Room56.9 in55.2 in
Row 2 Hip Room55.8 in53.5 in
Row 2 Legroom38.1 in35.9 in
Cargo Volume,
Minimum
20.1 ft334.3 ft3
Cargo Volume,
Maximum
20.167.3 ft3

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Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%

Option Package Details
Toyota Prius v Five

All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested2008%
Total Not Requested240092%

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