Ford Taurus Ford Taurus 2010 Toyota Prius v Toyota Prius v 2017

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Ford Taurus vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $36,128

Toyota Prius v Five   
Difference: $7,882

Lowest Total Invoice: $33,273

Toyota Prius v Five   
Difference: $6,927

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102017
ModelTaurusPrius v
TrimSHOFive
Body4dr Sedan4dr Wagon
Base Price $37,770 $30,935
Base Invoice $34,663 $28,798
Navigation system 1,750  
Package 401B 2,000  
Adaptive cruise control 1,195  
All-weather floor mats 75 200
Remote start 395 499
Advanced Technology Package   3,335
Cargo net   49
Floor mats   225
Navigation system 1,523  
Package 401B 1,740  
Adaptive cruise control 1,040  
All-weather floor mats 65 120
Remote start 344 310
Advanced Technology Package   2,988
Cargo net   32
Floor mats   140
Options (change) 5,415 4,308
Options (change) 4,712 3,590
Destination 825 885
Total Price $44,010 $36,128
Total Invoice $40,200 $33,273

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Ford Taurus vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $5,142
TrueDelta Adjusted Invoice Difference: $4,424
Model Year20102017
ModelTaurusPrius v
TrimSHOFive
Body4dr Sedan4dr Wagon
Engine365hp V698hp I4 H
TransmissionT6CVT
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)390, 12120, 8
Tire (rear if not all the same)255/45-19215/50-17
Total Price$44,010$36,128
Adjustments for Features-2,7400
Feature-Adjusted Total Price$41,270$36,128
Total Invoice$40,200$33,273
Adjustments for Features-2,5030
Feature-Adjusted Total Invoice$37,697$33,273

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Features Comparison: Ford Taurus vs. Toyota Prius v

Model Year20102017
ModelTaurusPrius v
TrimSHOFive
Body4dr Sedan4dr Wagon
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
AWD$1700 
FWD $0
Accessories 
Keyless entry keypad$50 
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Forward collision warning$200 
Knee airbag, driver $75
Lane departure warning $200
Obstacle detection, rear$250 
Rollover sensor$50 
Safety key$5 
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Cargo mat $40
Cargo tray $40
Console with shifter$150 
Console without shifter $150
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear wiper $175
Engine / Motor 
Automatic start / stop $150
Exterior 
Bright-finished exhaust tip(s)$25 
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
App support $0
HD radio $50
Media drive$15 
Siri Eyes Free support $0
Surround sound$250 
Telematics service, such as OnStar $200
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Auto-dimming headlights $200
Compass$0 
Digital instruments $0
Fog lights $125
Interior ambient lighting$150 
LED headlights $1000
Tachometer$75 
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Door sill trim plates$100 
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Memory system, driver seat$200 
Metal pedals$75 
Power lumbar adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Synthetic leather seating surfaces $0
Synthetic suede inserts in leather seating surfaces$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Sport suspension (upgrade)$0 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$7,770$5,030
Value of Feature Adjustments$2,740$0
Value of Feature Adjustments-2,5030

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Specifications Comparison: Ford Taurus vs. Toyota Prius v

Model Year20102017
ModelTaurusPrius v
Body4dr Sedan4dr Wagon
Wheelbase112.9 in109.4 in
Length202.9 in181.7 in
Width76.2 in69.9 in
Height60.7 in62.0 in
Curb Weight4,016 lb.3,275 lb.
Fuel Capacity20.0 gal.11.9 gal.
Row 1 Headroom39.0 in39.6 in
Row 1 Shoulder Room57.9 in55.9 in
Row 1 Hip Room56.3 in53.5 in
Row 1 Legroom41.9 in41.3 in
Row 2 Headroom37.8 in38.6 in
Row 2 Shoulder Room56.9 in55.2 in
Row 2 Hip Room55.8 in53.5 in
Row 2 Legroom38.1 in35.9 in
Cargo Volume,
Minimum
20.1 ft334.3 ft3
Cargo Volume,
Maximum
20.167.3 ft3

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Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%
Package 401B
FeatureValueRequested?
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested110055%
Total Not Requested90045%

Option Package Details
Toyota Prius v Five

All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested45017%
Total Not Requested215083%

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