Jeep Wrangler JK Jeep Wrangler JK 2018 Ford Taurus Ford Taurus 2018

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Jeep Wrangler JK vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Ford Taurus Invoice Comparison

Lowest Total Price: $39,495

Jeep Wrangler JK Unlimited Sahara   
Difference: $155

Lowest Total Invoice: $37,502

Jeep Wrangler JK Unlimited Sahara   
Difference: $24

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820182018
ModelWrangler JKWrangler JKTaurusTaurus
TrimUnlimited SaharaUnlimited RubiconLimitedSHO
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Base Price $34,245 $37,445 $37,105 $42,770
Base Invoice $32,695 $35,639 $35,064 $40,418
Media Center 430N 1,195 1,195    
Front side airbags 495 495    
All-weather floor mats 95   90 90
Ashtray and lighter (optional) 30 30 90 90
Remote start 495      
Automatic climate control, front 395 395    
Leather seating surfaces 1,350 1,350    
Cold Weather Group   1,095    
Navigation system     795 795
Polished alloy wheels     695  
Media Center 430N 1,064 1,064    
Front side airbags 441 441    
All-weather floor mats 85   86 86
Ashtray and lighter (optional) 27 27 86 86
Remote start 441      
Automatic climate control, front 352 352    
Leather seating surfaces 1,202 1,202    
Cold Weather Group   975    
Navigation system     755 755
Polished alloy wheels     660  
Options (change) 4,055 4,560 1,670 975
Options (change) 3,612 4,061 1,587 927
Destination 1,195 1,195 875 875
Total Price $39,495 $43,200 $39,650 $44,620
Total Invoice $37,502 $40,895 $37,526 $42,220

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Jeep Wrangler JK vs. Ford Taurus

Lowest Adjusted Price and Invoice: Ford Taurus Limited
TrueDelta Adjusted Price Difference: $1,185
TrueDelta Adjusted Invoice Difference: $1,244
Model Year2018201820182018
ModelWrangler JKWrangler JKTaurusTaurus
TrimUnlimited SaharaUnlimited RubiconLimitedSHO
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Engine285hp V6285hp V6288hp V6365hp V6
TransmissionM6M6T6T6
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 7?, 7
Tire (rear if not all the same)255/70-18255/75-17245/45-20245/45-20
Total Price$39,495$43,200$39,650$44,620
Adjustments for Features0-835-1,340-3,915
Feature-Adjusted Total Price$39,495$42,365$38,310$40,705
Cost Above Minimum$0$2,870$0$2,395
Total Invoice$37,502$40,895$37,526$42,220
Adjustments for Features0-790-1,268-3,704
Feature-Adjusted Total Invoice$37,502$40,105$36,258$38,516
Cost Above Minimum$0$2,603$0$2,258

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Features Comparison: Jeep Wrangler JK vs. Ford Taurus

Model Year2018201820182018
ModelWrangler JKWrangler JKTaurusTaurus
TrimUnlimited SaharaUnlimited RubiconLimitedSHO
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150  
6-speed manually-shiftable automatic  $1100$1100
4WD, part-time w/low range$1700$1700  
FWD  $0 
AWD   $1700
Accessories 
AC power outlet$100$100  
Heated steering wheel  $100$100
Keyless entry keypad  $50$50
Power-adjustable pedals  $125$125
Proximity key  $250$250
Sunshade, rear, power  $225$225
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, power  $350$350
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Blind spot warning system  $200$200
Cross-traffic warning, rear  $100$100
Curve control  $50$50
Full-size spare tire$225$225  
Hill descent control$250$250  
Obstacle detection, rear  $250$250
Rearview camera  $200$200
Roll bar$200$200  
Rollover sensor  $50$50
Safety key  $5$5
Side curtain airbags  $350$350
Temporary spare tire  $150$150
Torque vectoring, brake-based  $100$100
Vehicle health reports  $0$0
Cargo Management 
Cargo net  $40$40
Overhead sunglass holder  $25$25
Climate Control 
Dual-zone climate control  $125$125
Interior air filter  $0$0
Rain-sensing wipers  $175$175
Rear air vents  $100$100
Rear defrost  $200$200
Variable intermittent wipers$75$75  
Drivetrain 
Heavy-duty front axle (optional) $0  
Limited-slip rear differential $300  
Lockable front differential $150  
Lockable rear differential $150  
Engine / Motor 
Engine-block heater $35  
Exterior 
Bright-finished exhaust tip(s)  $25$25
Deep-tinted rear windows$275$275  
Externally-mounted spare$0$0  
Rear spoiler   $200
Removable soft top$2000$2000  
Rock rails $200  
Skid plates$150$150  
Tow hook(s), front$40$40  
Tow hook(s), rear$25$25  
Tubular side steps$350   
Infotainment 
Android Auto support  $100$100
App support  $0$0
Apple CarPlay support  $100$100
Audio controls on steering wheel  $125$125
Bluetooth audio streaming  $25$25
Bluetooth cell phone link  $100$100
DVD-compatible player$0$0  
HD radio  $50$50
Media drive$15$15  
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
SMS text-to-speech reader  $25$25
Surround sound  $250$250
Traffic + travel information  $25$25
Voice control for external devices  $0$0
Voice control for nav and audio  $100$100
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75$75
Auto-dimming headlights  $200$200
Automatic headlights  $125$125
Fog lights$125$125  
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Interior ambient lighting  $150$150
Large color reconfigurable instrument cluster display  $250$250
LED headlights$1000$1000  
Power mirrors  $150$150
Xenon HID headlights   $500
Seats and Interior Trim 
Center armrest(s), second row  $50$50
Cooled or ventilated front seats  $300$300
Door sill trim plates  $100$100
Heated second row seats  $200$200
Leather-wrapped steering wheel$150$150 $150
Manual height adjuster, driver seat$50$50  
Memory system, driver seat  $200$200
Metal pedals   $75
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power height adjuster, driver seat  $100$100
Power height adjuster, passenger seat  $100$100
Power lumbar adjuster, driver seat  $100$100
Power lumbar adjuster, passenger seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power tilt adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat  $100$100
Synthetic suede inserts in leather seating surfaces   $0
Wood/leather-wrapped steering wheel  $150 
Suspension, Wheels, and Tires 
All-terrain tires$0$0  
Disconnectable stabilizer bars $350  
Machined alloy wheels $350 $350
Off-road suspension (upgrade) $0  
Polished alloy wheels$350 $350 
Sport suspension (upgrade)   $0
White-letter tires$0$0  
Transmission 
Steering-wheel-mounted transmission controls   $100
Total Value of Features$7,630$8,465$8,970$11,545
Value of Feature Adjustments$0$835$1,340$3,915
Value of Feature Adjustments0-790-1,268-3,704

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Specifications Comparison: Jeep Wrangler JK vs. Ford Taurus

Model Year20182018
ModelWrangler JKTaurus
Body4dr SUV4dr Sedan
Wheelbase116.0 in112.9 in
Length184.4 in202.9 in
Width73.9 in76.2 in
Height72.3 in60.7 in
Curb Weight4,076 lb.3,970 lb.
Fuel Capacity21.6 gal.20.0 gal.
Row 1 Headroom41.3 in39.0 in
Row 1 Shoulder Room55.8 in57.9 in
Row 1 Hip Room55.6 in56.3 in
Row 1 Legroom41.0 in41.9 in
Row 2 Headroom40.3 in37.8 in
Row 2 Shoulder Room56.8 in56.9 in
Row 2 Hip Room56.7 in55.8 in
Row 2 Legroom37.2 in38.1 in
Cargo Volume,
Minimum
31.5 ft320.1 ft3
Cargo Volume,
Maximum
70.6 ft320.1 ft3

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Option Package Details
Jeep Wrangler JK Unlimited Sahara

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Jeep Wrangler JK Unlimited Rubicon

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%
Cold Weather Group
FeatureValueRequested?
Remote start150Yes
Heated front seats200Yes
All-weather floor mats75Yes
Engine-block heater35No
Total Requested42592%
Total Not Requested358%

Option Package Details
Ford Taurus Limited

Polished alloy wheels
FeatureValueRequested?
Polished alloy wheels350Yes
245/45VR20 tires400No
Total Requested35047%
Total Not Requested40053%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%

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