Jeep Wrangler JK Jeep Wrangler JK 2018 Ford Taurus Ford Taurus 2016

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Jeep Wrangler JK vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Ford Taurus Invoice Comparison

Lowest Total Price: $33,935

Ford Taurus SEL   
Difference: $5,560

Lowest Total Invoice: $32,136

Ford Taurus SEL   
Difference: $5,366

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018201620162016
ModelWrangler JKWrangler JKTaurusTaurusTaurus
TrimUnlimited SaharaUnlimited RubiconSELLimitedSHO
Body4dr SUV4dr SUV4dr Sedan4dr Sedan4dr Sedan
Base Price $34,245 $37,445 $29,540 $34,460 $40,275
Base Invoice $32,695 $35,639 $27,915 $32,565 $38,060
Media Center 430N 1,195 1,195      
Front side airbags 495 495      
All-weather floor mats 95   90 90 90
Ashtray and lighter (optional) 30 30 90 90 90
Remote start 495        
Automatic climate control, front 395 395      
Leather seating surfaces 1,350 1,350 1,495    
Cold Weather Group   1,095      
Navigation system     795 795 795
Package 201A     1,050    
Media Center 430N 1,064 1,064      
Front side airbags 441 441      
All-weather floor mats 85   86 86 86
Ashtray and lighter (optional) 27 27 86 86 86
Remote start 441        
Automatic climate control, front 352 352      
Leather seating surfaces 1,202 1,202 1,420    
Cold Weather Group   975      
Navigation system     755 755 755
Package 201A     999    
Options (change) 4,055 4,560 3,520 975 975
Options (change) 3,612 4,061 3,346 927 927
Destination 1,195 1,195 875 875 875
Total Price $39,495 $43,200 $33,935 $36,310 $42,125
Total Invoice $37,502 $40,895 $32,136 $34,367 $39,862

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler JK dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler JK vs. Ford Taurus

Lowest Adjusted Price and Invoice: Ford Taurus SEL
TrueDelta Adjusted Price Difference: $3,960
TrueDelta Adjusted Invoice Difference: $3,847
Model Year20182018201620162016
ModelWrangler JKWrangler JKTaurusTaurusTaurus
TrimUnlimited SaharaUnlimited RubiconSELLimitedSHO
Body4dr SUV4dr SUV4dr Sedan4dr Sedan4dr Sedan
Engine285hp V6285hp V6288hp V6288hp V6365hp V6
TransmissionM6M6T6T6T6
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 7?, 7?, 7
Tire (rear if not all the same)255/70-18255/75-17235/55-18255/45-19245/45-20
Total Price$39,495$43,200$33,935$36,310$42,125
Adjustments for Features-1,600-2,4350-1,390-4,040
Feature-Adjusted Total Price$37,895$40,765$33,935$34,920$38,085
Cost Above Minimum$0$2,870$0$985$4,150
Total Invoice$37,502$40,895$32,136$34,367$39,862
Adjustments for Features-1,519-2,3050-1,316-3,823
Feature-Adjusted Total Invoice$35,983$38,590$32,136$33,051$36,039
Cost Above Minimum$0$2,607$0$915$3,903

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Features Comparison: Jeep Wrangler JK vs. Ford Taurus

Model Year20182018201620162016
ModelWrangler JKWrangler JKTaurusTaurusTaurus
TrimUnlimited SaharaUnlimited RubiconSELLimitedSHO
Body4dr SUV4dr SUV4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150   
6-speed manually-shiftable automatic  $1100$1100$1100
4WD, part-time w/low range$1700$1700   
FWD  $0$0 
AWD    $1700
Accessories 
AC power outlet$100$100   
Keyless entry keypad  $50$50$50
Power-adjustable pedals  $125$125$125
Proximity key  $250$250$250
Tilt steering wheel, manual$150$150   
Tilt steering wheel, power   $200$200
Tilt/telescoping steering wheel, manual  $250$250$250
Universal garage door opener   $100$100
Brakes, Airbags, and Other Safety 
911 assist  $25$25$25
Curve control  $50$50$50
Full-size spare tire$225$225   
Hill descent control$250$250   
Obstacle detection, rear  $250$250$250
Rearview camera  $200$200$200
Roll bar$200$200   
Rollover sensor  $50$50$50
Safety key  $5$5$5
Side curtain airbags  $350$350$350
Temporary spare tire  $150$150$150
Torque vectoring, brake-based  $100$100$100
Vehicle health reports  $0$0$0
Cargo Management 
Cargo net   $40$40
Overhead sunglass holder  $25$25$25
Climate Control 
Dual-zone climate control  $125$125$125
Interior air filter  $0$0$0
Rear air vents  $100$100$100
Rear defrost  $200$200$200
Drivetrain 
Heavy-duty front axle (optional) $0   
Limited-slip rear differential $300   
Lockable front differential $150   
Lockable rear differential $150   
Engine / Motor 
Engine-block heater $35   
Exterior 
Bright-finished exhaust tip(s)  $25$25$25
Deep-tinted rear windows$275$275   
Externally-mounted spare$0$0   
Rear spoiler    $200
Removable soft top$2000$2000   
Rock rails $200   
Skid plates$150$150   
Tow hook(s), front$40$40   
Tow hook(s), rear$25$25   
Tubular side steps$350    
Infotainment 
App support  $0$0$0
Audio controls on steering wheel  $125$125$125
Bluetooth audio streaming  $25$25$25
Bluetooth cell phone link  $100$100$100
DVD-compatible player$0$0   
Media drive$15$15   
Satellite radio  $200$200$200
Satellite radio - one year subscription$250$250   
SMS text-to-speech reader  $25$25$25
Traffic + travel information  $25$25$25
Voice control for external devices  $0$0$0
Voice control for nav and audio  $100$100$100
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror    $75
Automatic headlights  $125$125$125
Fog lights$125$125   
Illuminated visor mirror, driver  $50$50$50
Illuminated visor mirror, passenger  $50$50$50
Interior ambient lighting   $150$150
Large color reconfigurable instrument cluster display  $250$250$250
LED headlights$1000$1000   
Power mirrors  $150$150$150
Spotter mirror(s)  $50$50$50
Xenon HID headlights    $500
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50
Cooled or ventilated front seats   $300$300
Door sill trim plates   $100$100
Leather-wrapped steering wheel$150$150$150 $150
Manual height adjuster, driver seat$50$50   
Manual lumbar adjuster, driver seat  $50  
Manual lumbar adjuster, passenger seat  $50  
Memory system, driver seat   $200$200
Metal pedals    $75
Power fore-aft adjuster, driver seat  $100$100$100
Power fore-aft adjuster, passenger seat  $100$100$100
Power height adjuster, driver seat  $100$100$100
Power height adjuster, passenger seat  $100$100$100
Power lumbar adjuster, driver seat   $100$100
Power lumbar adjuster, passenger seat   $100$100
Power recliner, driver seat   $100$100
Power recliner, passenger seat   $100$100
Power tilt adjuster, driver seat  $100$100$100
Power tilt adjuster, passenger seat  $100$100$100
Synthetic suede inserts in leather seating surfaces    $0
Wood/leather-wrapped steering wheel   $150 
Suspension, Wheels, and Tires 
All-terrain tires$0$0   
Alloy wheels  $350$350$350
Disconnectable stabilizer bars $350   
Machined alloy wheels $350   
Off-road suspension (upgrade) $0   
Polished alloy wheels$350    
Sport suspension (upgrade)    $0
White-letter tires$0$0   
Transmission 
Steering-wheel-mounted transmission controls    $100
Total Value of Features$7,555$8,390$5,955$7,345$9,995
Value of Feature Adjustments$1,600$2,435$0$1,390$4,040
Value of Feature Adjustments-1,519-2,3050-1,316-3,823

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Specifications Comparison: Jeep Wrangler JK vs. Ford Taurus

Model Year20182016
ModelWrangler JKTaurus
Body4dr SUV4dr Sedan
Wheelbase116.0 in112.9 in
Length184.4 in202.9 in
Width73.9 in76.2 in
Height72.3 in60.7 in
Curb Weight4,076 lb.3,970 lb.
Fuel Capacity21.6 gal.20.0 gal.
Row 1 Headroom41.3 in39.0 in
Row 1 Shoulder Room55.8 in57.9 in
Row 1 Hip Room55.6 in56.3 in
Row 1 Legroom41.0 in41.9 in
Row 2 Headroom40.3 in37.8 in
Row 2 Shoulder Room56.8 in56.9 in
Row 2 Hip Room56.7 in55.8 in
Row 2 Legroom37.2 in38.1 in
Cargo Volume,
Minimum
31.5 ft320.1 ft3
Cargo Volume,
Maximum
70.6 ft320.1 ft3

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Option Package Details
Jeep Wrangler JK Unlimited Sahara

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Jeep Wrangler JK Unlimited Rubicon

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%
Cold Weather Group
FeatureValueRequested?
Remote start150Yes
Heated front seats200Yes
All-weather floor mats75Yes
Engine-block heater35No
Total Requested42592%
Total Not Requested358%

Option Package Details
Ford Taurus SEL

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%
Package 201A
FeatureValueRequested?
Power-adjustable pedals125No
Unbranded, 7 speakers350No
Proximity key250No
Large color reconfigurable instrument cluster display250No
Total Requested00%
Total Not Requested975100%
Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Total Requested1100100%
Total Not Requested00%

Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%

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