Jeep Wrangler Jeep Wrangler 2018 Ford Taurus Ford Taurus 2016

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Jeep Wrangler vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Ford Taurus Invoice Comparison

Lowest Total Price: $36,310

Ford Taurus Limited   
Difference: $8,160

Lowest Total Invoice: $34,367

Ford Taurus Limited   
Difference: $7,756

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820162016
ModelWranglerWranglerTaurusTaurus
TrimUnlimited SaharaUnlimited RubiconLimitedSHO
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Base Price $37,345 $40,495 $34,460 $40,275
Base Invoice $35,647 $38,546 $32,565 $38,060
Electronic Infotainment System Group 1,495 1,495    
Active Safety Group 795 795    
Cold Weather Group 595 595    
All-weather floor mats 130 130 90 90
Ashtray and lighter (optional) 30 30 90 90
Proximity key 495 495    
Leather seating surfaces 1,495 1,495    
LED headlights 895 895    
Navigation system     795 795
Electronic Infotainment System Group 1,331 1,331    
Active Safety Group 708 708    
Cold Weather Group 530 530    
All-weather floor mats 116 116 86 86
Ashtray and lighter (optional) 27 27 86 86
Proximity key 441 441    
Leather seating surfaces 1,331 1,331    
LED headlights 797 797    
Navigation system     755 755
Options (change) 5,930 5,930 975 975
Options (change) 5,281 5,281 927 927
Destination 1,195 1,195 875 875
Total Price $44,470 $47,620 $36,310 $42,125
Total Invoice $42,123 $45,022 $34,367 $39,862

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Jeep Wrangler vs. Ford Taurus

Lowest Adjusted Price and Invoice: Ford Taurus Limited
TrueDelta Adjusted Price Difference: $5,155
TrueDelta Adjusted Invoice Difference: $4,910
Model Year2018201820162016
ModelWranglerWranglerTaurusTaurus
TrimUnlimited SaharaUnlimited RubiconLimitedSHO
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Engine285hp V6285hp V6288hp V6365hp V6
TransmissionM6M6T6T6
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 7?, 7
Tire (rear if not all the same)255/70-18285/70-17255/45-19245/45-20
Total Price$44,470$47,620$36,310$42,125
Adjustments for Features-3,005-3,8050-2,650
Feature-Adjusted Total Price$41,465$43,815$36,310$39,475
Cost Above Minimum$0$2,350$0$3,165
Total Invoice$42,123$45,022$34,367$39,862
Adjustments for Features-2,846-3,5970-2,508
Feature-Adjusted Total Invoice$39,277$41,425$34,367$37,354
Cost Above Minimum$0$2,148$0$2,987

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Features Comparison: Jeep Wrangler vs. Ford Taurus

Model Year2018201820162016
ModelWranglerWranglerTaurusTaurus
TrimUnlimited SaharaUnlimited RubiconLimitedSHO
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150  
6-speed manually-shiftable automatic  $1100$1100
4WD, part-time w/low range$1700$1700  
FWD  $0 
AWD   $1700
Accessories 
AC power outlet$100$100  
Heated steering wheel$100$100  
Keyless entry keypad  $50$50
Power-adjustable pedals  $125$125
Remote app$25$25  
Tilt steering wheel, power  $200$200
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Blind spot warning system$200$200  
Curve control  $50$50
Full-size spare tire$225$225  
Roll bar$200$200  
Rollover sensor  $50$50
Safety key  $5$5
Side curtain airbags  $350$350
Temporary spare tire  $150$150
Torque vectoring, brake-based  $100$100
Trailer sway control$25$25  
Vehicle health reports  $0$0
Cargo Management 
Cargo net  $40$40
Overhead sunglass holder  $25$25
Climate Control 
Rear air vents  $100$100
Rear defrost  $200$200
Drivetrain 
Heavy-duty front axle (optional) $0  
Limited-slip rear differential $300  
Lockable front differential $150  
Lockable rear differential $150  
Engine / Motor 
Automatic start / stop$150$150  
Engine-block heater$35$35  
Exterior 
Bright-finished exhaust tip(s)  $25$25
Deep-tinted rear windows$275$275  
Externally-mounted spare$0$0  
Rear spoiler   $200
Removable soft top$2000$2000  
Rock rails $200  
Skid plates$150$150  
Tow hook(s), front$40$40  
Tow hook(s), rear$25$25  
Tubular side steps$350   
Infotainment 
Android Auto support$100$100  
Apple CarPlay support$100$100  
CD player  $125$125
HD radio$50$50  
Larger infotainment display$0$0  
MP3-compatible player  $50$50
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
Telematics service, such as OnStar$200$200  
Voice control for external devices  $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror   $75
Compass  $0$0
Fog lights$125$125  
LED headlights$1000$1000  
Spotter mirror(s)  $50$50
Xenon HID headlights   $500
Seats and Interior Trim 
Center armrest(s), second row  $50$50
Cooled or ventilated front seats  $300$300
Door sill trim plates  $100$100
Leather-wrapped steering wheel$150$150 $150
Manual height adjuster, driver seat$50$50  
Manual lumbar adjuster, driver seat$50$50  
Memory system, driver seat  $200$200
Metal pedals   $75
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power height adjuster, driver seat  $100$100
Power height adjuster, passenger seat  $100$100
Power lumbar adjuster, driver seat  $100$100
Power lumbar adjuster, passenger seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power tilt adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat  $100$100
Synthetic suede inserts in leather seating surfaces   $0
Wood/leather-wrapped steering wheel  $150 
Suspension, Wheels, and Tires 
All-terrain tires$0$0  
Alloy wheels$350 $350$350
Disconnectable stabilizer bars $350  
Off-road suspension (upgrade) $0  
Polished alloy wheels $350  
Sport suspension (upgrade)   $0
White-letter tires$0   
Transmission 
Steering-wheel-mounted transmission controls   $100
Total Value of Features$8,175$8,975$5,170$7,820
Value of Feature Adjustments$3,005$3,805$0$2,650
Value of Feature Adjustments-2,846-3,5970-2,508

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Specifications Comparison: Jeep Wrangler vs. Ford Taurus

Model Year20182016
ModelWranglerTaurus
Body4dr SUV4dr Sedan
Wheelbase118.4 in112.9 in
Length188.4 in202.9 in
Width73.8 in76.2 in
Height73.6 in60.7 in
Curb Weight4,216 lb.3,970 lb.
Fuel Capacity21.5 gal.20.0 gal.
Row 1 Headroom42.6 in39.0 in
Row 1 Shoulder Room55.7 in57.9 in
Row 1 Hip Room53.9 in56.3 in
Row 1 Legroom41.2 in41.9 in
Row 2 Headroom41.7 in37.8 in
Row 2 Shoulder Room55.7 in56.9 in
Row 2 Hip Room56.7 in55.8 in
Row 2 Legroom38.3 in38.1 in
Cargo Volume,
Minimum
31.7 ft320.1 ft3
Cargo Volume,
Maximum
72.4 ft320.1 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50No
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested87578%
Total Not Requested25022%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200No
LED tail lights0No
Total Requested25056%
Total Not Requested20044%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100No
Remote start150Yes
Engine-block heater35No
Total Requested35072%
Total Not Requested13528%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50No
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested87578%
Total Not Requested25022%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200No
LED tail lights0No
Total Requested25056%
Total Not Requested20044%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100No
Remote start150Yes
Engine-block heater35No
Total Requested35072%
Total Not Requested13528%

Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%

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