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Jeep Wrangler vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Ford Taurus Invoice Comparison

Lowest Total Price: $37,395

Ford Taurus Limited   
Difference: $9,330

Lowest Total Invoice: $34,326

Ford Taurus Limited   
Difference: $9,899

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182012
ModelWranglerTaurus
TrimUnlimited RubiconLimited
Body4dr SUV4dr Sedan
Base Price $40,495 $32,155
Base Invoice $38,546 $29,635
Electronic Infotainment System Group 1,495  
Active Safety Group 895  
All-weather floor mats 130 75
Ashtray and lighter (optional) 30 95
Remote start 495 425
Leather seating surfaces 1,495  
Proximity key 495  
Navigation system   1,850
Package 302A   2,000
Electronic Infotainment System Group 1,331  
Active Safety Group 797  
All-weather floor mats 116 65
Ashtray and lighter (optional) 27 83
Remote start 441 398
Leather seating surfaces 1,331  
Proximity key 441  
Navigation system   1,610
Package 302A   1,740
Options (change) 5,035 4,445
Options (change) 4,484 3,896
Destination 1,195 795
Total Price $46,725 $37,395
Total Invoice $44,225 $34,326

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler vs. Ford Taurus

Lowest Adjusted Price and Invoice: Ford Taurus Limited
TrueDelta Adjusted Price Difference: $6,775
TrueDelta Adjusted Invoice Difference: $7,481
Model Year20182012
ModelWranglerTaurus
TrimUnlimited RubiconLimited
Body4dr SUV4dr Sedan
Engine285hp V6263hp V6
TransmissionM6T6
Drivetrain4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)?, 8390, 12
Tire (rear if not all the same)285/70-17255/45-19
Total Price$46,725$37,395
Adjustments for Features-2,5550
Feature-Adjusted Total Price$44,170$37,395
Total Invoice$44,225$34,326
Adjustments for Features-2,4180
Feature-Adjusted Total Invoice$41,807$34,326

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Features Comparison: Jeep Wrangler vs. Ford Taurus

Model Year20182012
ModelWranglerTaurus
TrimUnlimited RubiconLimited
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
6-speed manual$150 
6-speed manually-shiftable automatic $1100
4WD, part-time w/low range$1700 
FWD $0
Accessories 
AC power outlet$100 
Keyless entry keypad $50
Power-adjustable pedals $125
Remote app$25 
Brakes, Airbags, and Other Safety 
911 assist $25
Cross-traffic warning, rear $100
Full-size spare tire$225 
Roll bar$200 
Rollover sensor $50
Safety key $5
Side curtain airbags $350
Temporary spare tire $150
Trailer sway control$25 
Vehicle health reports $0
Cargo Management 
Cargo net $40
Overhead sunglass holder $25
Climate Control 
Rain-sensing wipers $175
Rear air vents $100
Rear defrost $200
Variable intermittent wipers$75 
Drivetrain 
Heavy-duty front axle (optional)$0 
Limited-slip rear differential$300 
Lockable front differential$150 
Lockable rear differential$150 
Engine / Motor 
Automatic start / stop$150 
Exterior 
Bright-finished exhaust tip(s) $25
Deep-tinted rear windows$275 
Externally-mounted spare$0 
Removable soft top$2000 
Rock rails$200 
Skid plates$150 
Tow hook(s), front$40 
Tow hook(s), rear$25 
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
CD player $125
DVD-compatible player $0
Larger infotainment display$0 
Media drive $15
MP3-compatible player $50
Navigation, turn-by-turn $25
Satellite radio $200
Satellite radio - one year subscription$250 
Surround sound $250
Telematics service, such as OnStar$200 
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming headlights $200
Compass $0
Fog lights$125 
Large color reconfigurable instrument cluster display$250 
Seats and Interior Trim 
Center armrest(s), second row $50
Door sill trim plates $100
Leather-wrapped steering wheel$150 
Manual height adjuster, driver seat$50 
Manual lumbar adjuster, driver seat$50 
Memory system, driver seat $200
Power fore-aft adjuster, driver seat $100
Power height adjuster, driver seat $100
Power lumbar adjuster, driver seat $100
Power lumbar adjuster, passenger seat $100
Power recliner, driver seat $100
Power recliner, passenger seat $100
Power tilt adjuster, driver seat $100
Wood/leather-wrapped steering wheel $150
Suspension, Wheels, and Tires 
All-terrain tires$0 
Chrome-clad alloy wheels $600
Disconnectable stabilizer bars$350 
Off-road suspension (upgrade)$0 
Polished alloy wheels$350 
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$7,915$5,360
Value of Feature Adjustments$2,555$0
Value of Feature Adjustments-2,4180

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See a complete comparison of Jeep Wrangler vs. Ford Taurus features.

Specifications Comparison: Jeep Wrangler vs. Ford Taurus

Model Year20182012
ModelWranglerTaurus
Body4dr SUV4dr Sedan
Wheelbase118.4 in112.9 in
Length188.4 in202.9 in
Width73.8 in76.2 in
Height73.6 in60.7 in
Curb Weight4,216 lb.4,016 lb.
Fuel Capacity21.5 gal.20.0 gal.
Row 1 Headroom42.6 in39.0 in
Row 1 Shoulder Room55.7 in57.9 in
Row 1 Hip Room53.9 in56.3 in
Row 1 Legroom41.2 in41.9 in
Row 2 Headroom41.7 in37.8 in
Row 2 Shoulder Room55.7 in56.9 in
Row 2 Hip Room56.7 in55.8 in
Row 2 Legroom38.3 in38.1 in
Cargo Volume,
Minimum		31.7 ft320.1 ft3
Cargo Volume,
Maximum		72.4 ft320.1 ft3

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See a complete comparison of Jeep Wrangler vs. Ford Taurus specs.

Option Package Details
Jeep Wrangler Unlimited Rubicon

Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0No
Larger infotainment display0No
Total Requested92582%
Total Not Requested20018%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
LED tail lights0No
Total Requested450100%
Total Not Requested00%

Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15No
Total Requested72598%
Total Not Requested152%
Package 302A
FeatureValueRequested?
Rain-sensing wipers100No
Auto-dimming driver-side mirror75No
Power-adjustable pedals125No
Surround sound250No
Auto-dimming headlights200No
Proximity key250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested45027%
Total Not Requested120073%

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