Jeep Wrangler Jeep Wrangler 2018 Ford Taurus Ford Taurus 2018

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Jeep Wrangler vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Ford Taurus Invoice Comparison

Lowest Total Price: $39,650

Ford Taurus Limited   
Difference: $7,970

Lowest Total Invoice: $37,526

Ford Taurus Limited   
Difference: $7,496

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018
ModelWranglerTaurusTaurus
TrimUnlimited RubiconLimitedSHO
Body4dr SUV4dr Sedan4dr Sedan
Base Price $40,495 $37,105 $42,770
Base Invoice $38,546 $35,064 $40,418
Electronic Infotainment System Group 1,495    
Active Safety Group 795    
Cold Weather Group 595    
All-weather floor mats 130 90 90
Ashtray and lighter (optional) 30 90 90
Proximity key 495    
Leather seating surfaces 1,495    
LED headlights 895    
Navigation system   795 795
Polished alloy wheels   695  
Electronic Infotainment System Group 1,331    
Active Safety Group 708    
Cold Weather Group 530    
All-weather floor mats 116 86 86
Ashtray and lighter (optional) 27 86 86
Proximity key 441    
Leather seating surfaces 1,331    
LED headlights 797    
Navigation system   755 755
Polished alloy wheels   660  
Options (change) 5,930 1,670 975
Options (change) 5,281 1,587 927
Destination 1,195 875 875
Total Price $47,620 $39,650 $44,620
Total Invoice $45,022 $37,526 $42,220

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Ford Taurus

Lowest Adjusted Price and Invoice: Ford Taurus Limited
TrueDelta Adjusted Price Difference: $5,715
TrueDelta Adjusted Invoice Difference: $5,364
Model Year201820182018
ModelWranglerTaurusTaurus
TrimUnlimited RubiconLimitedSHO
Body4dr SUV4dr Sedan4dr Sedan
Engine285hp V6288hp V6365hp V6
TransmissionM6T6T6
Drivetrain4WD, PT w/4LFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8390, 12390, 12
Tire (rear if not all the same)285/70-17245/45-20245/45-20
Total Price$47,620$39,650$44,620
Adjustments for Features-2,2550-2,575
Feature-Adjusted Total Price$45,365$39,650$42,045
Cost Above Minimum$0$0$2,395
Total Invoice$45,022$37,526$42,220
Adjustments for Features-2,1320-2,436
Feature-Adjusted Total Invoice$42,890$37,526$39,784
Cost Above Minimum$0$0$2,258

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Features Comparison: Jeep Wrangler vs. Ford Taurus

Model Year201820182018
ModelWranglerTaurusTaurus
TrimUnlimited RubiconLimitedSHO
Body4dr SUV4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150  
6-speed manually-shiftable automatic $1100$1100
4WD, part-time w/low range$1700  
FWD $0 
AWD  $1700
Accessories 
AC power outlet$100  
Keyless entry keypad $50$50
Power-adjustable pedals $125$125
Remote app$25  
Sunshade, rear, power $225$225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
911 assist $25$25
Cross-traffic warning, rear $100$100
Curve control $50$50
Full-size spare tire$225  
Roll bar$200  
Rollover sensor $50$50
Safety key $5$5
Side curtain airbags $350$350
Temporary spare tire $150$150
Torque vectoring, brake-based $100$100
Trailer sway control$25  
Vehicle health reports $0$0
Cargo Management 
Cargo net $40$40
Overhead sunglass holder $25$25
Climate Control 
Rain-sensing wipers $175$175
Rear air vents $100$100
Rear defrost $200$200
Variable intermittent wipers$75  
Drivetrain 
Heavy-duty front axle (optional)$0  
Limited-slip rear differential$300  
Lockable front differential$150  
Lockable rear differential$150  
Engine / Motor 
Automatic start / stop$150  
Engine-block heater$35  
Exterior 
Bright-finished exhaust tip(s) $25$25
Deep-tinted rear windows$275  
Externally-mounted spare$0  
Rear spoiler  $200
Removable soft top$2000  
Rock rails$200  
Skid plates$150  
Tow hook(s), front$40  
Tow hook(s), rear$25  
Infotainment 
CD player $125$125
Larger infotainment display$0  
MP3-compatible player $50$50
Satellite radio $200$200
Satellite radio - one year subscription$250  
Surround sound $250$250
Telematics service, such as OnStar$200  
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming headlights $200$200
Compass $0$0
Fog lights$125  
LED headlights$1000  
Xenon HID headlights  $500
Seats and Interior Trim 
Center armrest(s), second row $50$50
Cooled or ventilated front seats $300$300
Door sill trim plates $100$100
Heated second row seats $200$200
Leather-wrapped steering wheel$150 $150
Manual height adjuster, driver seat$50  
Manual lumbar adjuster, driver seat$50  
Memory system, driver seat $200$200
Metal pedals  $75
Power fore-aft adjuster, driver seat $100$100
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, driver seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat $100$100
Power lumbar adjuster, passenger seat $100$100
Power recliner, driver seat $100$100
Power recliner, passenger seat $100$100
Power tilt adjuster, driver seat $100$100
Power tilt adjuster, passenger seat $100$100
Synthetic suede inserts in leather seating surfaces  $0
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
All-terrain tires$0  
Disconnectable stabilizer bars$350  
Machined alloy wheels  $350
Off-road suspension (upgrade)$0  
Polished alloy wheels$350$350 
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$8,750$6,495$9,070
Value of Feature Adjustments$2,255$0$2,575
Value of Feature Adjustments-2,1320-2,436

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Specifications Comparison: Jeep Wrangler vs. Ford Taurus

Model Year20182018
ModelWranglerTaurus
Body4dr SUV4dr Sedan
Wheelbase118.4 in112.9 in
Length188.4 in202.9 in
Width73.8 in76.2 in
Height73.6 in60.7 in
Curb Weight4,216 lb.3,970 lb.
Fuel Capacity21.5 gal.20.0 gal.
Row 1 Headroom42.6 in39.0 in
Row 1 Shoulder Room55.7 in57.9 in
Row 1 Hip Room53.9 in56.3 in
Row 1 Legroom41.2 in41.9 in
Row 2 Headroom41.7 in37.8 in
Row 2 Shoulder Room55.7 in56.9 in
Row 2 Hip Room56.7 in55.8 in
Row 2 Legroom38.3 in38.1 in
Cargo Volume,
Minimum
31.7 ft320.1 ft3
Cargo Volume,
Maximum
72.4 ft320.1 ft3

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Option Package Details
Jeep Wrangler Unlimited Rubicon

Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25Yes
App support0Yes
Larger infotainment display0No
Total Requested92582%
Total Not Requested20018%
Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250Yes
Blind spot warning system200Yes
LED tail lights0No
Total Requested450100%
Total Not Requested00%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100Yes
Remote start150Yes
Engine-block heater35No
Total Requested45093%
Total Not Requested357%

Option Package Details
Ford Taurus Limited

Polished alloy wheels
FeatureValueRequested?
Polished alloy wheels350Yes
245/45VR20 tires400No
Total Requested35047%
Total Not Requested40053%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%

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