| 1 | 0 | 3 | 4 | 3 | 4 |
Jeep Wrangler vs. Ford Taurus Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Jeep Wrangler vs. Ford Taurus Invoice Comparison
Lowest Total Price: $27,725 Jeep Wrangler Unlimited Sahara | ||||
| Difference: $9,170 | ||||
Lowest Total Invoice: $25,360 Jeep Wrangler Unlimited Sahara | ||||
| Difference: $8,503 | ||||
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| Model Year | 2007 | 2007 | 2012 | 2012 |
| Model | Wrangler | Wrangler | Taurus | Taurus |
| Trim | Unlimited Sahara | Unlimited Rubicon | Limited | SHO |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
| Base Price | $24,905 | $29,240 | $32,155 | $38,155 |
| Base Invoice | $22,800 | $26,659 | $29,635 | $35,025 |
| MyGig Infotainment System with nav | 1,590 | 1,590 | ||
| Floor mats | 50 | 50 | ||
| Front side airbags | 490 | 490 | ||
| Ashtray and lighter (optional) | 30 | 30 | 95 | 95 |
| Power Convenience Group | 800 | |||
| Navigation system | 1,850 | 1,850 | ||
| Package 302A | 2,000 | |||
| Package 401A | 2,000 | |||
| MyGig Infotainment System with nav | 1,399 | 1,399 | ||
| Floor mats | 44 | 44 | ||
| Front side airbags | 431 | 431 | ||
| Ashtray and lighter (optional) | 26 | 26 | 83 | 83 |
| Power Convenience Group | 704 | |||
| Navigation system | 1,610 | 1,610 | ||
| Package 302A | 1,740 | |||
| Package 401A | 1,740 | |||
| Options (change) | 2,160 | 2,960 | 3,945 | 3,945 |
| Options (change) | 1,900 | 2,604 | 3,433 | 3,433 |
| Destination | 660 | 660 | 795 | 795 |
| Total Price | $27,725 | $32,860 | $36,895 | $42,895 |
| Total Invoice | $25,360 | $29,923 | $33,863 | $39,253 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Jeep Wrangler dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Jeep Wrangler vs. Ford Taurus
| Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara | ||||
| TrueDelta Adjusted Price Difference: $5,365 | ||||
| TrueDelta Adjusted Invoice Difference: $5,011 | ||||
| Model Year | 2007 | 2007 | 2012 | 2012 |
| Model | Wrangler | Wrangler | Taurus | Taurus |
| Trim | Unlimited Sahara | Unlimited Rubicon | Limited | SHO |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
| Engine | 202hp V6 | 202hp V6 | 263hp V6 | 365hp V6 |
| Transmission | M6 | M6 | T6 | T6 |
| Drivetrain | RWD | 4WD, PT w/4L | FWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 368, 7 | 368, 7 | 390, 12 | 390, 12 |
| Tire (rear if not all the same) | 255/75-17 | 255/75-17 | 255/45-19 | 255/45-19 |
| Total Price | $27,725 | $32,860 | $36,895 | $42,895 |
| Adjustments for Features | 0 | -2,025 | -3,805 | -6,880 |
| Feature-Adjusted Total Price | $27,725 | $30,835 | $33,090 | $36,015 |
| Cost Above Minimum | $0 | $3,110 | $0 | $2,925 |
| Total Invoice | $25,360 | $29,923 | $33,863 | $39,253 |
| Adjustments for Features | 0 | -1,844 | -3,492 | -6,296 |
| Feature-Adjusted Total Invoice | $25,360 | $28,079 | $30,371 | $32,957 |
| Cost Above Minimum | $0 | $2,719 | $0 | $2,586 |
Features Comparison: Jeep Wrangler vs. Ford Taurus
| Model Year | 2007 | 2007 | 2012 | 2012 |
| Model | Wrangler | Wrangler | Taurus | Taurus |
| Trim | Unlimited Sahara | Unlimited Rubicon | Limited | SHO |
| Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||
| 6-speed manual | $150 | $150 | ||
| 6-speed manually-shiftable automatic | $1100 | $1100 | ||
| RWD | $0 | |||
| 4WD, part-time w/low range | $1700 | |||
| FWD | $0 | |||
| AWD | $1700 | |||
| Accessories | ||||
| Keyless entry keypad | $50 | $50 | ||
| Power-adjustable pedals | $125 | |||
| Proximity key | $250 | $250 | ||
| Tilt steering wheel, manual | $150 | $150 | ||
| Tilt/telescoping steering wheel, manual | $250 | $250 | ||
| Universal garage door opener | $100 | $100 | ||
| Brakes, Airbags, and Other Safety | ||||
| 911 assist | $25 | $25 | ||
| Blind spot warning system | $200 | |||
| Cross-traffic warning, rear | $100 | |||
| Obstacle detection, rear | $250 | $250 | ||
| Rearview camera | $200 | $200 | ||
| Roll bar | $200 | $200 | ||
| Rollover sensor | $50 | $50 | ||
| Safety key | $5 | $5 | ||
| Side curtain airbags | $350 | $350 | ||
| Tire-pressure monitor | $75 | $75 | ||
| Vehicle health reports | $0 | $0 | ||
| Cargo Management | ||||
| Cargo net | $40 | $40 | ||
| Overhead sunglass holder | $25 | $25 | ||
| Climate Control | ||||
| Automatic climate control, front | $200 | $200 | ||
| Dual-zone climate control | $125 | $125 | ||
| Interior air filter | $0 | $0 | ||
| Rain-sensing wipers | $175 | |||
| Rear air vents | $100 | $100 | ||
| Rear defrost | $200 | $200 | ||
| Variable intermittent wipers | $75 | $75 | $75 | |
| Drivetrain | ||||
| Heavy-duty front axle (optional) | $0 | |||
| Limited-slip rear differential | $300 | |||
| Lockable front differential | $150 | |||
| Lockable rear differential | $150 | |||
| Exterior | ||||
| Bright-finished exhaust tip(s) | $25 | $25 | ||
| Deep-tinted rear windows | $275 | |||
| Externally-mounted spare | $0 | $0 | ||
| Rear spoiler | $200 | |||
| Removable soft top | $2000 | $2000 | ||
| Skid plates | $150 | $150 | ||
| Sunroof | $900 | |||
| Tow hook(s), front | $40 | $40 | ||
| Tow hook(s), rear | $25 | $25 | ||
| Tubular side steps | $350 | |||
| Infotainment | ||||
| Audio controls on steering wheel | $125 | $125 | ||
| Bluetooth audio streaming | $25 | $25 | ||
| Bluetooth cell phone link | $100 | $100 | ||
| HD radio | $50 | $50 | ||
| Navigation, turn-by-turn | $25 | $25 | ||
| Off-road navigation system | $0 | $0 | ||
| SMS text-to-speech reader | $25 | $25 | ||
| Surround sound | $250 | $250 | ||
| Traffic + travel information | $25 | $25 | ||
| Traffic information | $25 | $25 | ||
| Voice control for external devices | $0 | $0 | ||
| Voice control for nav and audio | $100 | $100 | ||
| Instruments, Lights, and Mirrors | ||||
| Auto-dimming driver-side mirror | $75 | $75 | ||
| Auto-dimming headlights | $200 | |||
| Auto-dimming rearview mirror | $150 | $150 | ||
| Automatic headlights | $125 | $125 | ||
| Fog lights | $125 | $125 | ||
| Heated mirrors | $25 | $25 | ||
| Illuminated visor mirror, driver | $50 | $50 | ||
| Illuminated visor mirror, passenger | $50 | $50 | ||
| Power mirrors | $150 | $150 | ||
| Xenon HID headlights | $500 | |||
| Seats and Interior Trim | ||||
| Center armrest(s), second row | $50 | $50 | ||
| Cooled or ventilated front seats | $300 | |||
| Heated front seats | $200 | |||
| Leather seating surfaces | $900 | $900 | ||
| Leather-wrapped steering wheel | $150 | $150 | $150 | |
| Manual height adjuster, driver seat | $50 | $50 | ||
| Memory system, driver seat | $200 | $200 | ||
| Power fore-aft adjuster, driver seat | $100 | $100 | ||
| Power height adjuster, driver seat | $100 | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | ||
| Power lumbar adjuster, passenger seat | $100 | $100 | ||
| Power recliner, driver seat | $100 | $100 | ||
| Power recliner, passenger seat | $100 | $100 | ||
| Power tilt adjuster, driver seat | $100 | $100 | ||
| Stain-resistant fabric | $100 | $100 | ||
| Synthetic suede inserts in leather seating surfaces | $0 | |||
| Wood/leather-wrapped steering wheel | $150 | |||
| Suspension, Wheels, and Tires | ||||
| All-terrain tires | $0 | $0 | ||
| Alloy wheels | $350 | $350 | $350 | |
| Disconnectable stabilizer bars | $350 | |||
| Off-road suspension (upgrade) | $0 | |||
| Polished alloy wheels | $350 | |||
| Sport suspension (upgrade) | $0 | |||
| White-letter tires | $0 | |||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | $100 | ||
| Total Value of Features | $4,215 | $6,240 | $8,020 | $11,095 |
| Value of Feature Adjustments | $0 | $2,025 | $3,805 | $6,880 |
| Value of Feature Adjustments | 0 | -1,844 | -3,492 | -6,296 |
Specifications Comparison: Jeep Wrangler vs. Ford Taurus
| Model Year | 2007 | 2012 |
| Model | Wrangler | Taurus |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 116.0 in | 112.9 in |
| Length | 184.4 in | 202.9 in |
| Width | 73.9 in | 76.2 in |
| Height | 72.3 in | 60.7 in |
| Curb Weight | 4,181 lb. | 4,016 lb. |
| Fuel Capacity | 21.6 gal. | 20.0 gal. |
| Row 1 Headroom | 41.3 in | 39.0 in |
| Row 1 Shoulder Room | 55.8 in | 57.9 in |
| Row 1 Hip Room | 55.6 in | 56.3 in |
| Row 1 Legroom | 41.0 in | 41.9 in |
| Row 2 Headroom | 40.3 in | 37.8 in |
| Row 2 Shoulder Room | 56.8 in | 56.9 in |
| Row 2 Hip Room | 56.7 in | 55.8 in |
| Row 2 Legroom | 37.2 in | 38.1 in |
| Cargo Volume, Minimum | 46.4 ft3 | 20.1 ft3 |
| Cargo Volume, Maximum | 82.0 ft3 | 20.1 ft3 |
Option Package Details
Jeep Wrangler Unlimited Sahara
| MyGig Infotainment System with nav | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| DVD-compatible player | 0 | Yes |
| Traffic information | 25 | Yes |
| Off-road navigation system | 0 | No |
| Media drive, large | 15 | Yes |
| Total Requested | 840 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Jeep Wrangler Unlimited Rubicon
| Power Convenience Group | ||
| Feature | Value | Requested? |
| Power front side windows | 250 | Yes |
| Power locks | 275 | Yes |
| Remote keyless entry | 225 | Yes |
| Alarm | 100 | No |
| Power rear side windows | 200 | Yes |
| Total Requested | 950 | 90% |
| Total Not Requested | 100 | 10% |
| MyGig Infotainment System with nav | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Satellite radio | 200 | Yes |
| DVD-compatible player | 0 | Yes |
| Traffic information | 25 | Yes |
| Off-road navigation system | 0 | No |
| Media drive, large | 15 | Yes |
| Total Requested | 840 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Ford Taurus Limited
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 75 | No |
| HD radio | 50 | No |
| Media drive, large | 15 | Yes |
| Total Requested | 615 | 83% |
| Total Not Requested | 125 | 17% |
| Package 302A | ||
| Feature | Value | Requested? |
| Rain-sensing wipers | 100 | No |
| Auto-dimming driver-side mirror | 75 | No |
| Power-adjustable pedals | 125 | No |
| Surround sound | 250 | No |
| Auto-dimming headlights | 200 | No |
| Proximity key | 250 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1650 | 100% |
Option Package Details
Ford Taurus SHO
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 75 | No |
| HD radio | 50 | No |
| Media drive, large | 15 | Yes |
| Total Requested | 615 | 83% |
| Total Not Requested | 125 | 17% |
| Package 401A | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Sunroof | 900 | No |
| Surround sound | 250 | No |
| Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 2000 | 100% |
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