Jeep Wrangler JK Jeep Wrangler JK 2018 Kia Soul Kia Soul 2018

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Jeep Wrangler JK vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Kia Soul Invoice Comparison

Lowest Total Price: $23,595

Kia Soul +   
Difference: $14,425

Lowest Total Invoice: $22,248

Kia Soul +   
Difference: $13,940

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018201820182018
ModelWrangler JKWrangler JKSoulSoulSoulSoul
TrimUnlimited SaharaUnlimited Rubicon+!EVEV+
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $34,245 $37,445 $20,300 $22,800 $33,950 $35,950
Base Invoice $32,695 $35,639 $19,230 $21,561 $31,727 $33,285
Media Center 430N 1,195 1,195        
Front side airbags 495 495        
Remote start 495 495 425 425    
Automatic climate control, front 395 395        
Universal garage door opener     350 350 350  
Audio Package     1,500      
Floor mats     125 125 125 125
Media Center 430N 1,064 1,064        
Front side airbags 441 441        
Remote start 441 441 353 353    
Automatic climate control, front 352 352        
Universal garage door opener     291 291 291  
Audio Package     1,377      
Floor mats     102 102 102 102
Options (change) 2,580 2,580 2,400 900 475 125
Options (change) 2,298 2,298 2,123 746 393 102
Destination 1,195 1,195 895 895 895 895
Gas Tax 0 0 0 0 -7,500 -7,500
Total Price $38,020 $41,220 $23,595 $24,595 $27,820 $29,470
Total Invoice $36,188 $39,132 $22,248 $23,202 $25,515 $26,782

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler JK dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler JK vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $12,295
TrueDelta Adjusted Invoice Difference: $11,911
Model Year201820182018201820182018
ModelWrangler JKWrangler JKSoulSoulSoulSoul
TrimUnlimited SaharaUnlimited Rubicon+!EVEV+
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine285hp V6285hp V6161hp I4201hp I4109hp E109hp E
TransmissionM6M6T6S7A1A1
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8315, 8?, 6?, 6?, 6
Tire (rear if not all the same)255/70-18255/75-17215/55-17235/45-18205/60-16205/60-16
Total Price$38,020$41,220$23,595$24,595$27,820$29,470
Adjustments for Features-2,330-3,130-2000-1,275-3,415
Feature-Adjusted Total Price$35,690$38,090$23,395$24,595$26,545$26,055
Cost Above Minimum$0$2,400$0$1,200$3,150$2,660
Total Invoice$36,188$39,132$22,248$23,202$25,515$26,782
Adjustments for Features-2,218-2,971-1890-1,169-3,104
Feature-Adjusted Total Invoice$33,970$36,161$22,059$23,202$24,346$23,678
Cost Above Minimum$0$2,191$0$1,143$2,287$1,619

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Features Comparison: Jeep Wrangler JK vs. Kia Soul

Model Year201820182018201820182018
ModelWrangler JKWrangler JKSoulSoulSoulSoul
TrimUnlimited SaharaUnlimited Rubicon+!EVEV+
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150    
6-speed manually-shiftable automatic  $1100   
7-speed automated manual   $1200  
1-speed automatic    $800$800
4WD, part-time w/low range$1700$1700    
FWD  $0$0$0$0
Accessories 
AC power outlet$100$100    
Heated steering wheel    $100$100
Proximity key  $250$250$250$250
Remote app    $25$25
Remote climate control    $25$25
Remote start$150$150$150$150  
Tilt steering wheel, manual$150$150    
Tilt/telescoping steering wheel, manual  $250$250$250$250
Universal garage door opener  $100$100$100 
Brakes, Airbags, and Other Safety 
911 assist  $25$25  
Full-size spare tire$225$225    
Hill descent control$250$250    
Obstacle detection, front     $150
Obstacle detection, rear     $250
Rearview camera  $200$200$200$200
Roll bar$200$200    
Rollover sensor  $50$50$50$50
Side curtain airbags  $350$350$350$350
Vehicle health reports  $0$0$0$0
Cargo Management 
Cargo cover  $75$75 $75
Cargo net     $40
Overhead sunglass holder  $25$25$25$25
Storage compartment under front seat(s)     $50
Climate Control 
Heat pump    $250$250
Ionizing air filtration  $50$50$50$50
Rear defrost  $200$200$200$200
Rear wiper  $175$175$175$175
Drivetrain 
Heavy-duty front axle (optional) $0    
Limited-slip rear differential $300    
Lockable front differential $150    
Lockable rear differential $150    
Engine / Motor 
27 kWh battery pack    $0$0
6.6 kW onboard charger    $500$500
DC quick-charging capability    $750$750
Exterior 
Bright-finished exhaust tip(s)   $25  
Externally-mounted spare$0$0    
Removable soft top$2000$2000    
Rock rails $200    
Skid plates$150$150    
Tow hook(s), front$40$40    
Tow hook(s), rear$25$25    
Tubular side steps$350     
Infotainment 
4G LTE connectivity    $0$0
Android Auto support  $100$100$100$100
App support  $0$0$0$0
Apple CarPlay support  $100$100$100$100
Audio controls on steering wheel  $125$125$125$125
Bluetooth audio streaming  $25$25$25$25
Bluetooth cell phone link  $100$100$100$100
DVD-compatible player$0$0    
HD radio  $50   
Media drive$15$15    
Navigation system$600$600$600 $600$600
Satellite radio  $200$200$200$200
Satellite radio - one year subscription$250$250    
SMS text-to-speech reader  $25$25$25$25
Telematics service, such as OnStar    $200$200
Traffic information  $25 $25$25
Voice control for external devices  $0$0$0$0
Voice control for nav and audio  $100 $100$100
Instruments, Lights, and Mirrors 
Automatic headlights  $125$125$125$125
Boost gauge   $75  
Compass$0$0$0$0$0 
Digital instruments    $0$0
Fog lights$125$125$125$125 $125
Illuminated visor mirror, driver  $50$50$50$50
Illuminated visor mirror, passenger  $50$50$50$50
LED headlights$1000$1000    
Power mirrors  $150$150$150$150
Power-folding mirrors     $50
Speaker lights  $100   
Tachometer$75$75$75$75  
Turn signals on or near mirrors   $25$25$25
Seats and Interior Trim 
Center armrest(s), second row  $50$50 $50
Cooled or ventilated front seats     $300
Heated front seats    $200$200
Heated second row seats     $200
Leather seating surfaces     $900
Partial leather seating sufaces   $450  
Upholstered instrument cluster hood  $50$50 $50
Suspension, Wheels, and Tires 
All-terrain tires$0$0    
Alloy wheels  $350$350$350$350
Disconnectable stabilizer bars $350    
Electronic systems calibration selector  $200$200$200$200
Machined alloy wheels $350    
Off-road suspension (upgrade) $0    
Polished alloy wheels$350     
White-letter tires$0$0    
Total Value of Features$7,905$8,705$5,775$5,575$6,850$8,990
Value of Feature Adjustments$2,330$3,130$200$0$1,275$3,415
Value of Feature Adjustments-2,218-2,971-1890-1,169-3,104

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Specifications Comparison: Jeep Wrangler JK vs. Kia Soul

Model Year20182018
ModelWrangler JKSoul
Body4dr SUV4dr Hatch
Wheelbase116.0 in101.2 in
Length184.4 in163.0 in
Width73.9 in70.9 in
Height72.3 in63.5 in
Curb Weight4,076 lb.2,885 lb.
Fuel Capacity21.6 gal.14.2 gal.
Row 1 Headroom41.3 in39.6 in
Row 1 Shoulder Room55.8 in55.5 in
Row 1 Hip Room55.6 in53.2 in
Row 1 Legroom41.0 in40.9 in
Row 2 Headroom40.3 in39.5 in
Row 2 Shoulder Room56.8 in54.7 in
Row 2 Hip Room56.7 in49.3 in
Row 2 Legroom37.2 in39.1 in
Cargo Volume,
Minimum
31.5 ft324.2 ft3
Cargo Volume,
Maximum
70.6 ft361.3 ft3

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Option Package Details
Jeep Wrangler JK Unlimited Sahara

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Jeep Wrangler JK Unlimited Rubicon

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Kia Soul +

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100No
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested15060%
Total Not Requested10040%
Audio Package
FeatureValueRequested?
HD radio50No
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25No
Upholstered instrument cluster hood50No
Leather-wrapped steering wheel150Yes
Proximity key250No
Engine immobilizer (optional)0No
Special interior trim0No
Total Requested75045%
Total Not Requested92555%

Option Package Details
Kia Soul !

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100No
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested15060%
Total Not Requested10040%

Option Package Details
Kia Soul EV

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100No
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested15060%
Total Not Requested10040%

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