Jeep Wrangler JK Jeep Wrangler JK 2018 Kia Optima Kia Optima 2018

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Jeep Wrangler JK vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Kia Optima Invoice Comparison

Lowest Total Price: $31,820

Kia Optima SX   
Difference: $6,355

Lowest Total Invoice: $29,628

Kia Optima SX   
Difference: $6,698

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018
ModelWrangler JKWrangler JKOptima
TrimUnlimited SaharaUnlimited RubiconSX
Body4dr SUV4dr SUV4dr Sedan
Base Price $34,245 $37,445 $30,500
Base Invoice $32,695 $35,639 $28,380
Front side airbags 495 495  
Remote start 495 495 425
Automatic climate control, front 395 395  
Leather seating surfaces 1,350 1,350  
Front side airbags 441 441  
Remote start 441 441 353
Automatic climate control, front 352 352  
Leather seating surfaces 1,202 1,202  
Options (change) 2,735 2,735 425
Options (change) 2,436 2,436 353
Destination 1,195 1,195 895
Total Price $38,175 $41,375 $31,820
Total Invoice $36,326 $39,270 $29,628

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler JK dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler JK vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $8,955
TrueDelta Adjusted Invoice Difference: $9,119
Model Year201820182018
ModelWrangler JKWrangler JKOptima
TrimUnlimited SaharaUnlimited RubiconSX
Body4dr SUV4dr SUV4dr Sedan
Engine285hp V6285hp V6245hp I4
TransmissionM6M6T6
Drivetrain4WD, PT w/4L4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 6
Tire (rear if not all the same)255/70-18255/75-17235/45-18
Total Price$38,175$41,375$31,820
Adjustments for Features0-800-2,600
Feature-Adjusted Total Price$38,175$40,575$29,220
Cost Above Minimum$0$2,400$0
Total Invoice$36,326$39,270$29,628
Adjustments for Features0-759-2,421
Feature-Adjusted Total Invoice$36,326$38,511$27,207
Cost Above Minimum$0$2,185$0

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Features Comparison: Jeep Wrangler JK vs. Kia Optima

Model Year201820182018
ModelWrangler JKWrangler JKOptima
TrimUnlimited SaharaUnlimited RubiconSX
Body4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
6-speed manually-shiftable automatic  $1100
4WD, part-time w/low range$1700$1700 
FWD  $0
Accessories 
AC power outlet$100$100 
Proximity key  $250
Proximity trunk or liftgate opener  $125
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats  $0
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Full-size spare tire$225$225 
Hill descent control$250$250 
Knee airbag, driver  $75
Obstacle detection, rear  $250
Rearview camera  $200
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Temporary spare tire  $150
Vehicle health reports  $0
Cargo Management 
Cargo mat  $40
Overhead sunglass holder  $25
Climate Control 
Dual-zone climate control  $125
Interior air filter  $0
Rear air vents  $100
Rear defrost  $200
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Exterior 
Black exterior trim (optional)  $0
Bright-finished exhaust tip(s)  $25
Deep-tinted rear windows$275$275 
Externally-mounted spare$0$0 
Laminated front side windows  $200
Painted brake calipers (optional)  $0
Panoramic sunroof  $1200
Rear spoiler  $200
Removable soft top$2000$2000 
Rock rails $200 
Skid plates$150$150 
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Infotainment 
Android Auto support  $100
App support  $0
Apple CarPlay support  $100
Audio controls on steering wheel  $125
Bluetooth audio streaming  $25
Bluetooth cell phone link  $100
CD player$125$125 
MP3-compatible player$50$50 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader  $25
USB port  $25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Approach detection  $25
Automatic headlights  $125
Compass$0$0 
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Interior ambient lighting  $150
Power mirrors  $150
Power-folding mirrors  $50
Steering-linked headlights  $150
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Cooled or ventilated front seats  $300
Manual height adjuster, driver seat$50$50 
Memory system, driver seat  $200
Metal pedals  $75
Power 4-way lumbar adjuster, driver seat  $150
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power height adjuster, passenger seat  $100
Power lumbar adjuster, passenger seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Power tilt adjuster, passenger seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Disconnectable stabilizer bars $350 
Electronic systems calibration selector  $200
Machined alloy wheels $350$350
Off-road suspension (upgrade) $0 
Performance steering system (optional)  $0
Polished alloy wheels$350  
Sport suspension (upgrade)  $0
White-letter tires$0$0 
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$6,440$7,240$9,040
Value of Feature Adjustments$0$800$2,600
Value of Feature Adjustments0-759-2,421

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Specifications Comparison: Jeep Wrangler JK vs. Kia Optima

Model Year20182018
ModelWrangler JKOptima
Body4dr SUV4dr Sedan
Wheelbase116.0 in110.4 in
Length184.4 in191.1 in
Width73.9 in73.2 in
Height72.3 in57.7 in
Curb Weight4,076 lb.3,220 lb.
Fuel Capacity21.6 gal.18.5 gal.
Row 1 Headroom41.3 in39.8 in
Row 1 Shoulder Room55.8 in58.1 in
Row 1 Hip Room55.6 in56.0 in
Row 1 Legroom41.0 in45.5 in
Row 2 Headroom40.3 in37.8 in
Row 2 Shoulder Room56.8 in56.4 in
Row 2 Hip Room56.7 in56.0 in
Row 2 Legroom37.2 in35.6 in
Cargo Volume,
Minimum
31.5 ft315.9 ft3
Cargo Volume,
Maximum
70.6 ft315.9 ft3

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