Jeep Wrangler JK Jeep Wrangler JK 2018 Kia Optima Kia Optima 2008

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Jeep Wrangler JK vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Kia Optima Invoice Comparison

Lowest Total Price: $21,220

Kia Optima EX   
Difference: $16,460

Lowest Total Invoice: $19,765

Kia Optima EX   
Difference: $16,120

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182008
ModelWrangler JKWrangler JKOptima
TrimUnlimited SaharaUnlimited RubiconEX
Body4dr SUV4dr SUV4dr Sedan
Base Price $34,245 $37,445 $19,895
Base Invoice $32,695 $35,639 $18,510
Front side airbags 495 495  
Leather seating surfaces 1,350 1,350  
Automatic climate control, front 395 395  
Stability control     650
Front side airbags 441 441  
Leather seating surfaces 1,202 1,202  
Automatic climate control, front 352 352  
Stability control     580
Options (change) 2,240 2,240 650
Options (change) 1,995 1,995 580
Destination 1,195 1,195 675
Total Price $37,680 $40,880 $21,220
Total Invoice $35,885 $38,829 $19,765

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler JK dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler JK vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $12,570
TrueDelta Adjusted Invoice Difference: $12,415
Model Year201820182008
ModelWrangler JKWrangler JKOptima
TrimUnlimited SaharaUnlimited RubiconEX
Body4dr SUV4dr SUV4dr Sedan
Engine285hp V6285hp V6162hp I4
TransmissionM6M6T5
Drivetrain4WD, PT w/4L4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 6
Tire (rear if not all the same)255/70-18255/75-17205/60-16
Total Price$37,680$40,880$21,220
Adjustments for Features-3,890-4,6900
Feature-Adjusted Total Price$33,790$36,190$21,220
Cost Above Minimum$0$2,400$0
Total Invoice$35,885$38,829$19,765
Adjustments for Features-3,705-4,4550
Feature-Adjusted Total Invoice$32,180$34,374$19,765
Cost Above Minimum$0$2,194$0

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Features Comparison: Jeep Wrangler JK vs. Kia Optima

Model Year201820182008
ModelWrangler JKWrangler JKOptima
TrimUnlimited SaharaUnlimited RubiconEX
Body4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
5-speed manually-shiftable automatic  $1000
4WD, part-time w/low range$1700$1700 
FWD  $0
Accessories 
AC power outlet$100$100 
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Full-size spare tire$225$225 
Hill descent control$250$250 
Roll bar$200$200 
Side curtain airbags  $350
Temporary spare tire  $150
Cargo Management 
Overhead sunglass holder  $25
Climate Control 
Interior air filter  $0
Rear defrost  $200
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Exterior 
Bodyside moldings  $75
Deep-tinted rear windows$275$275 
Externally-mounted spare$0$0 
Removable soft top$2000$2000 
Rock rails $200 
Skid plates$150$150 
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Infotainment 
Audio controls on steering wheel  $125
MP3-compatible player$50$50 
Satellite radio - one year subscription$250$250 
Instruments, Lights, and Mirrors 
Automatic headlights  $125
Compass$0$0 
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
LED headlights$1000$1000 
Power mirrors  $150
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Door sill trim plates  $100
Heated front seats$200$200 
Manual height adjuster, driver seat$50$50 
Manual lumbar adjuster, driver seat  $50
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels  $350
Disconnectable stabilizer bars $350 
Machined alloy wheels $350 
Off-road suspension (upgrade) $0 
Polished alloy wheels$350  
White-letter tires$0$0 
Total Value of Features$7,515$8,315$3,625
Value of Feature Adjustments$3,890$4,690$0
Value of Feature Adjustments-3,705-4,4550

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Specifications Comparison: Jeep Wrangler JK vs. Kia Optima

Model Year20182008
ModelWrangler JKOptima
Body4dr SUV4dr Sedan
Wheelbase116.0 in107.1 in
Length184.4 in186.4 in
Width73.9 in71.1 in
Height72.3 in58.3 in
Curb Weight4,076 lb.3,143 lb.
Fuel Capacity21.6 gal.17.0 gal.
Row 1 Headroom41.3 in39.8 in
Row 1 Shoulder Room55.8 in57.1 in
Row 1 Hip Room55.6 in54.5 in
Row 1 Legroom41.0 in43.7 in
Row 2 Headroom40.3 in38.0 in
Row 2 Shoulder Room56.8 in56.3 in
Row 2 Hip Room56.7 in54.7 in
Row 2 Legroom37.2 in37.8 in
Cargo Volume,
Minimum
31.5 ft314.8 ft3
Cargo Volume,
Maximum
70.6 ft314.8 ft3

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Option Package Details
Kia Optima EX

Stability control
FeatureValueRequested?
Stability control400Yes
Antilock brakes (ABS)400Yes
Traction control100Yes
Brake assist50Yes
Total Requested950100%
Total Not Requested00%

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