Jeep Wrangler JK Jeep Wrangler JK 2018 Kia Optima Kia Optima 2010

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Jeep Wrangler JK vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $13,785

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $13,599

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182010
ModelWrangler JKWrangler JKOptima
TrimUnlimited SaharaUnlimited RubiconEX
Body4dr SUV4dr SUV4dr Sedan
Base Price $34,245 $37,445 $20,995
Base Invoice $32,695 $35,639 $19,620
Media Center 430N 1,195 1,195  
Front side airbags 495 495  
Automatic climate control, front 395 395  
Leather seating surfaces 1,350 1,350  
Navigation system     1,200
Premium Package     2,200
Media Center 430N 1,064 1,064  
Front side airbags 441 441  
Automatic climate control, front 352 352  
Leather seating surfaces 1,202 1,202  
Navigation system     1,075
Premium Package     1,960
Options (change) 3,435 3,435 3,400
Options (change) 3,059 3,059 3,035
Destination 1,195 1,195 695
Total Price $38,875 $42,075 $25,090
Total Invoice $36,949 $39,893 $23,350

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler JK dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler JK vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $11,830
TrueDelta Adjusted Invoice Difference: $11,741
Model Year201820182010
ModelWrangler JKWrangler JKOptima
TrimUnlimited SaharaUnlimited RubiconEX
Body4dr SUV4dr SUV4dr Sedan
Engine285hp V6285hp V6175hp I4
TransmissionM6M6T5
Drivetrain4WD, PT w/4L4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8360, 7
Tire (rear if not all the same)255/70-18255/75-17215/50-17
Total Price$38,875$42,075$25,090
Adjustments for Features-1,955-2,7550
Feature-Adjusted Total Price$36,920$39,320$25,090
Cost Above Minimum$0$2,400$0
Total Invoice$36,949$39,893$23,350
Adjustments for Features-1,858-2,6120
Feature-Adjusted Total Invoice$35,091$37,281$23,350
Cost Above Minimum$0$2,190$0

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Features Comparison: Jeep Wrangler JK vs. Kia Optima

Model Year201820182010
ModelWrangler JKWrangler JKOptima
TrimUnlimited SaharaUnlimited RubiconEX
Body4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
5-speed manually-shiftable automatic  $1000
4WD, part-time w/low range$1700$1700 
FWD  $0
Accessories 
AC power outlet$100$100 
Power-adjustable pedals  $125
Sunshade, rear  $125
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Full-size spare tire$225$225 
Hill descent control$250$250 
Roll bar$200$200 
Side curtain airbags  $350
Temporary spare tire  $150
Cargo Management 
Overhead sunglass holder  $25
Climate Control 
Interior air filter  $0
Rear defrost  $200
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Exterior 
Bodyside moldings  $75
Deep-tinted rear windows$275$275 
Externally-mounted spare$0$0 
Removable soft top$2000$2000 
Rock rails $200 
Skid plates$150$150 
Sunroof  $900
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Infotainment 
Audio controls on steering wheel  $125
DVD-compatible player$0$0 
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Instruments, Lights, and Mirrors 
Automatic headlights  $125
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Interior ambient lighting  $150
LED headlights$1000$1000 
Power mirrors  $150
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Door sill trim plates  $100
Manual height adjuster, driver seat$50$50 
Manual lumbar adjuster, driver seat  $50
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels  $350
Disconnectable stabilizer bars $350 
Machined alloy wheels $350 
Off-road suspension (upgrade) $0 
Polished alloy wheels$350  
White-letter tires$0$0 
Total Value of Features$7,280$8,080$5,325
Value of Feature Adjustments$1,955$2,755$0
Value of Feature Adjustments-1,858-2,6120

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Specifications Comparison: Jeep Wrangler JK vs. Kia Optima

Model Year20182010
ModelWrangler JKOptima
Body4dr SUV4dr Sedan
Wheelbase116.0 in107.1 in
Length184.4 in189.0 in
Width73.9 in71.1 in
Height72.3 in58.3 in
Curb Weight4,076 lb.3,158 lb.
Fuel Capacity21.6 gal.16.4 gal.
Row 1 Headroom41.3 in39.8 in
Row 1 Shoulder Room55.8 in57.1 in
Row 1 Hip Room55.6 in54.5 in
Row 1 Legroom41.0 in43.7 in
Row 2 Headroom40.3 in38.0 in
Row 2 Shoulder Room56.8 in56.3 in
Row 2 Hip Room56.7 in54.7 in
Row 2 Legroom37.2 in37.8 in
Cargo Volume,
Minimum
31.5 ft315.0 ft3
Cargo Volume,
Maximum
70.6 ft315.0 ft3

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Option Package Details
Jeep Wrangler JK Unlimited Sahara

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Jeep Wrangler JK Unlimited Rubicon

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900No
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested2008%
Total Not Requested230092%

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