Jeep Wrangler Jeep Wrangler 2018 Kia Optima Kia Optima 2010

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Jeep Wrangler vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Optima Invoice Comparison

Lowest Total Price: $21,690

Kia Optima EX   
Difference: $18,345

Lowest Total Invoice: $20,315

Kia Optima EX   
Difference: $17,858

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182010
ModelWranglerWranglerOptima
TrimUnlimited SaharaUnlimited RubiconEX
Body4dr SUV4dr SUV4dr Sedan
Base Price $37,345 $40,495 $20,995
Base Invoice $35,647 $38,546 $19,620
Leather seating surfaces 1,495 1,495  
Leather seating surfaces 1,331 1,331  
Options (change) 1,495 1,495 0
Options (change) 1,331 1,331 0
Destination 1,195 1,195 695
Total Price $40,035 $43,185 $21,690
Total Invoice $38,173 $41,072 $20,315

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $14,605
TrueDelta Adjusted Invoice Difference: $14,292
Model Year201820182010
ModelWranglerWranglerOptima
TrimUnlimited SaharaUnlimited RubiconEX
Body4dr SUV4dr SUV4dr Sedan
Engine285hp V6285hp V6175hp I4
TransmissionM6M6T5
Drivetrain4WD, PT w/4L4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 6
Tire (rear if not all the same)255/70-18285/70-17205/60-16
Total Price$40,035$43,185$21,690
Adjustments for Features-3,740-4,5400
Feature-Adjusted Total Price$36,295$38,645$21,690
Cost Above Minimum$0$2,350$0
Total Invoice$38,173$41,072$20,315
Adjustments for Features-3,566-4,3180
Feature-Adjusted Total Invoice$34,607$36,754$20,315
Cost Above Minimum$0$2,147$0

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Features Comparison: Jeep Wrangler vs. Kia Optima

Model Year201820182010
ModelWranglerWranglerOptima
TrimUnlimited SaharaUnlimited RubiconEX
Body4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
5-speed manually-shiftable automatic  $1000
4WD, part-time w/low range$1700$1700 
FWD  $0
Accessories 
AC power outlet$100$100 
Remote app$25$25 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Full-size spare tire$225$225 
Rearview camera$200$200 
Roll bar$200$200 
Side curtain airbags  $350
Temporary spare tire  $150
Trailer sway control$25$25 
Cargo Management 
Overhead sunglass holder  $25
Climate Control 
Dual-zone climate control$125$125 
Rear defrost  $200
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Engine / Motor 
Automatic start / stop$150$150 
Exterior 
Bodyside moldings  $75
Deep-tinted rear windows$275$275 
Externally-mounted spare$0$0 
Removable soft top$2000$2000 
Rock rails $200 
Skid plates$150$150 
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Infotainment 
Android Auto support$100$100 
Apple CarPlay support$100$100 
Bluetooth audio streaming$25$25 
Bluetooth cell phone link$100$100 
CD player  $125
MP3-compatible player  $50
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader$25$25 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror  $150
Compass  $0
Large color reconfigurable instrument cluster display$250$250 
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Door sill trim plates  $100
Manual height adjuster, driver seat$50$50 
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels$350 $350
Disconnectable stabilizer bars $350 
Off-road suspension (upgrade) $0 
Polished alloy wheels $350 
White-letter tires$0  
Total Value of Features$6,990$7,790$3,250
Value of Feature Adjustments$3,740$4,540$0
Value of Feature Adjustments-3,566-4,3180

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Specifications Comparison: Jeep Wrangler vs. Kia Optima

Model Year20182010
ModelWranglerOptima
Body4dr SUV4dr Sedan
Wheelbase118.4 in107.1 in
Length188.4 in189.0 in
Width73.8 in71.1 in
Height73.6 in58.3 in
Curb Weight4,216 lb.3,158 lb.
Fuel Capacity21.5 gal.16.4 gal.
Row 1 Headroom42.6 in39.8 in
Row 1 Shoulder Room55.7 in57.1 in
Row 1 Hip Room53.9 in54.5 in
Row 1 Legroom41.2 in43.7 in
Row 2 Headroom41.7 in38.0 in
Row 2 Shoulder Room55.7 in56.3 in
Row 2 Hip Room56.7 in54.7 in
Row 2 Legroom38.3 in37.8 in
Cargo Volume,
Minimum
31.7 ft315.0 ft3
Cargo Volume,
Maximum
72.4 ft315.0 ft3

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