| 1 | 0 | 3 | 4 | 3 | 4 |
Jeep Wrangler vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Jeep Wrangler vs. Kia Optima Invoice Comparison
Lowest Total Price: $37,270 Kia Optima SX | ||
| Difference: $10,385 | ||
Lowest Total Invoice: $34,571 Kia Optima SX | ||
| Difference: $10,482 | ||
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| Model Year | 2018 | 2018 |
| Model | Wrangler | Optima |
| Trim | Unlimited Rubicon | SX |
| Body | 4dr SUV | 4dr Sedan |
| Base Price | $40,495 | $30,500 |
| Base Invoice | $38,546 | $28,380 |
| Active Safety Group | 795 | |
| Electronic Infotainment System Group | 1,495 | |
| Trail Rail Cargo Management Group | 195 | |
| Cold Weather Group | 595 | |
| Proximity key | 495 | |
| Leather seating surfaces | 1,495 | |
| LED headlights | 895 | |
| Limited Package | 2,100 | |
| Technology Package | 3,000 | |
| Universal garage door opener | 350 | |
| Remote start | 425 | |
| Active Safety Group | 708 | |
| Electronic Infotainment System Group | 1,331 | |
| Trail Rail Cargo Management Group | 174 | |
| Cold Weather Group | 530 | |
| Proximity key | 441 | |
| Leather seating surfaces | 1,331 | |
| LED headlights | 797 | |
| Limited Package | 1,925 | |
| Technology Package | 2,727 | |
| Universal garage door opener | 291 | |
| Remote start | 353 | |
| Options (change) | 5,965 | 5,875 |
| Options (change) | 5,312 | 5,296 |
| Destination | 1,195 | 895 |
| Total Price | $47,655 | $37,270 |
| Total Invoice | $45,053 | $34,571 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Jeep Wrangler dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Jeep Wrangler vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima SX | ||
| TrueDelta Adjusted Price Difference: $12,710 | ||
| TrueDelta Adjusted Invoice Difference: $12,639 | ||
| Model Year | 2018 | 2018 |
| Model | Wrangler | Optima |
| Trim | Unlimited Rubicon | SX |
| Body | 4dr SUV | 4dr Sedan |
| Engine | 285hp V6 | 245hp I4 |
| Transmission | M6 | T6 |
| Drivetrain | 4WD, PT w/4L | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG |
| Audio (watts, speakers) | ?, 8 | 630, 10 |
| Tire (rear if not all the same) | 285/70-17 | 235/45-18 |
| Total Price | $47,655 | $37,270 |
| Adjustments for Features | 0 | -2,325 |
| Feature-Adjusted Total Price | $47,655 | $34,945 |
| Total Invoice | $45,053 | $34,571 |
| Adjustments for Features | 0 | -2,157 |
| Feature-Adjusted Total Invoice | $45,053 | $32,414 |
Features Comparison: Jeep Wrangler vs. Kia Optima
| Model Year | 2018 | 2018 |
| Model | Wrangler | Optima |
| Trim | Unlimited Rubicon | SX |
| Body | 4dr SUV | 4dr Sedan |
| Transmission and Drivetrain | ||
| 6-speed manual | $150 | |
| 6-speed manually-shiftable automatic | $1100 | |
| 4WD, part-time w/low range | $1700 | |
| FWD | $0 | |
| Accessories | ||
| AC power outlet | $100 | |
| Adaptive cruise control, all-speed | $850 | |
| Cruise control | $150 | |
| Proximity trunk or liftgate opener | $125 | |
| Remote app | $25 | |
| Sunshades, second row | $125 | |
| Brakes, Airbags, and Other Safety | ||
| 911 assist | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | |
| Around view cameras | $500 | |
| Automatic braking, high-speed or partial | $200 | |
| Automatic braking, low-speed | $200 | |
| Cross-traffic warning, rear | $100 | |
| Forward collision warning | $200 | |
| Full-size spare tire | $225 | |
| Knee airbag, driver | $75 | |
| Lane departure warning | $200 | |
| Rearview camera | $200 | |
| Roll bar | $200 | |
| Rollover sensor | $50 | |
| Side curtain airbags | $350 | |
| Temporary spare tire | $150 | |
| Trailer sway control | $25 | |
| Vehicle health reports | $0 | |
| Cargo Management | ||
| Cargo area rails w/tie downs | $50 | |
| Overhead sunglass holder | $25 | |
| Climate Control | ||
| Rear air vents | $100 | |
| Rear defrost | $200 | |
| Drivetrain | ||
| Heavy-duty front axle (optional) | $0 | |
| Limited-slip rear differential | $300 | |
| Lockable front differential | $150 | |
| Lockable rear differential | $150 | |
| Engine / Motor | ||
| Automatic start / stop | $150 | |
| Engine-block heater | $35 | |
| Exterior | ||
| Bright-finished exhaust tip(s) | $25 | |
| Deep-tinted rear windows | $275 | |
| Externally-mounted spare | $0 | |
| Laminated front side windows | $200 | |
| Painted brake calipers (optional) | $0 | |
| Panoramic sunroof | $1200 | |
| Rear spoiler | $200 | |
| Removable soft top | $2000 | |
| Rock rails | $200 | |
| Skid plates | $150 | |
| Tow hook(s), front | $40 | |
| Tow hook(s), rear | $25 | |
| Infotainment | ||
| Larger infotainment display | $0 | |
| Satellite radio | $200 | |
| Satellite radio - one year subscription | $250 | |
| Surround sound | $250 | |
| Telematics service, such as OnStar | $200 | |
| Traffic + travel information | $25 | |
| Traffic information | $25 | |
| Voice control for external devices | $0 | |
| Instruments, Lights, and Mirrors | ||
| Approach detection | $25 | |
| Auto-dimming headlights | $200 | |
| Compass | $0 | |
| Large color reconfigurable instrument cluster display | $250 | |
| Power-folding mirrors | $50 | |
| Steering-linked headlights | $150 | |
| Turn signals on or near mirrors | $25 | |
| Seats and Interior Trim | ||
| Center armrest(s), second row | $50 | |
| Cooled or ventilated front seats | $300 | |
| Heated second row seats | $200 | |
| Manual height adjuster, driver seat | $50 | |
| Manual lumbar adjuster, driver seat | $50 | |
| Memory system, driver seat | $200 | |
| Metal pedals | $75 | |
| Power 4-way lumbar adjuster, driver seat | $150 | |
| Power fore-aft adjuster, driver seat | $100 | |
| Power fore-aft adjuster, passenger seat | $100 | |
| Power height adjuster, driver seat | $100 | |
| Power height adjuster, passenger seat | $100 | |
| Power lumbar adjuster, passenger seat | $100 | |
| Power recliner, driver seat | $100 | |
| Power recliner, passenger seat | $100 | |
| Power tilt adjuster, driver seat | $100 | |
| Power tilt adjuster, passenger seat | $100 | |
| Suspension, Wheels, and Tires | ||
| All-terrain tires | $0 | |
| Chrome-plated alloy wheels | $850 | |
| Disconnectable stabilizer bars | $350 | |
| Electronic systems calibration selector | $200 | |
| Off-road suspension (upgrade) | $0 | |
| Performance steering system (optional) | $0 | |
| Polished alloy wheels | $350 | |
| Sport suspension (upgrade) | $0 | |
| Transmission | ||
| Steering-wheel-mounted transmission controls | $100 | |
| Total Value of Features | $7,825 | $10,150 |
| Value of Feature Adjustments | $0 | $2,325 |
| Value of Feature Adjustments | 0 | -2,157 |
Specifications Comparison: Jeep Wrangler vs. Kia Optima
| Model Year | 2018 | 2018 |
| Model | Wrangler | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 118.4 in | 110.4 in |
| Length | 188.4 in | 191.1 in |
| Width | 73.8 in | 73.2 in |
| Height | 73.6 in | 57.7 in |
| Curb Weight | 4,216 lb. | 3,220 lb. |
| Fuel Capacity | 21.5 gal. | 18.5 gal. |
| Row 1 Headroom | 42.6 in | 39.8 in |
| Row 1 Shoulder Room | 55.7 in | 58.1 in |
| Row 1 Hip Room | 53.9 in | 56.0 in |
| Row 1 Legroom | 41.2 in | 45.5 in |
| Row 2 Headroom | 41.7 in | 37.8 in |
| Row 2 Shoulder Room | 55.7 in | 56.4 in |
| Row 2 Hip Room | 56.7 in | 56.0 in |
| Row 2 Legroom | 38.3 in | 35.6 in |
| Cargo Volume, Minimum | 31.7 ft3 | 15.9 ft3 |
| Cargo Volume, Maximum | 72.4 ft3 | 15.9 ft3 |
Option Package Details
Jeep Wrangler Unlimited Rubicon
| Active Safety Group | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| LED tail lights | 0 | No |
| Total Requested | 450 | 100% |
| Total Not Requested | 0 | 0% |
| Electronic Infotainment System Group | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Voice control for nav and audio | 100 | Yes |
| HD radio | 50 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | Yes |
| Larger infotainment display | 0 | No |
| Total Requested | 900 | 80% |
| Total Not Requested | 225 | 20% |
| Trail Rail Cargo Management Group | ||
| Feature | Value | Requested? |
| Cargo mat | 40 | Yes |
| Cargo area rails w/tie downs | 50 | No |
| Total Requested | 40 | 44% |
| Total Not Requested | 50 | 56% |
| Cold Weather Group | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Remote start | 150 | Yes |
| Engine-block heater | 35 | No |
| Total Requested | 450 | 93% |
| Total Not Requested | 35 | 7% |
Option Package Details
Kia Optima SX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | No |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Heated second row seats | 200 | No |
| Sunshades, second row | 125 | No |
| Heated steering wheel | 100 | Yes |
| Additional chrome trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Around view cameras | 300 | No |
| Chrome-plated alloy wheels | 500 | No |
| Total Requested | 100 | 8% |
| Total Not Requested | 1125 | 92% |
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | No |
| Surround sound | 250 | No |
| Lane departure warning | 200 | No |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Automatic braking, high-speed or partial | 200 | No |
| Forward collision warning | 200 | No |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Total Requested | 775 | 25% |
| Total Not Requested | 2300 | 75% |
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See TrueDelta's information for all SUVs
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