| 1 | 0 | 3 | 4 | 3 | 4 |
Jeep Wrangler vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Jeep Wrangler vs. Kia Optima Invoice Comparison
Lowest Total Price: $23,955 Kia Optima LX | |||||||||||
| Difference: $1,330 | |||||||||||
Lowest Total Invoice: $23,095 Kia Optima LX | |||||||||||
| Difference: $533 | |||||||||||
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| Model Year | 2008 | 2008 | 2008 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Wrangler | Wrangler | Wrangler | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Optima |
| Trim | Unlimited X | Unlimited Sahara | Unlimited Rubicon | LX | LX 1.6T | Hybrid Premium | S | EX | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $21,285 | $26,195 | $30,240 | $22,500 | $24,300 | $25,995 | $23,500 | $25,600 | $30,990 | $35,210 | $30,500 |
| Base Invoice | $20,024 | $23,969 | $27,569 | $21,739 | $22,949 | $24,350 | $22,652 | $23,902 | $28,752 | $32,743 | $28,380 |
| Power Convenience Group | 800 | 800 | |||||||||
| Deep-tinted rear windows | 0 | ||||||||||
| Quick Order Package S | 1,815 | ||||||||||
| Front side airbags | 490 | 490 | 490 | ||||||||
| Satellite radio - one year subscription | 195 | ||||||||||
| Remote start | 185 | 185 | 425 | 425 | 425 | 425 | |||||
| Floor mats | 135 | 135 | 135 | 135 | |||||||
| Power Convenience Group | 704 | 704 | |||||||||
| Deep-tinted rear windows | 0 | ||||||||||
| Quick Order Package S | 1,597 | ||||||||||
| Front side airbags | 431 | 431 | 431 | ||||||||
| Satellite radio - one year subscription | 172 | ||||||||||
| Remote start | 163 | 163 | 353 | 353 | 353 | 353 | |||||
| Floor mats | 108 | 108 | 108 | 108 | |||||||
| Options (change) | 3,300 | 675 | 1,475 | 560 | 560 | 135 | 135 | 425 | 0 | 0 | 425 |
| Options (change) | 2,904 | 594 | 1,298 | 461 | 461 | 108 | 108 | 353 | 0 | 0 | 353 |
| Destination | 700 | 700 | 700 | 895 | 895 | 895 | 895 | 895 | 895 | 895 | 895 |
| Gas Tax | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -4,919 | 0 |
| Total Price | $25,285 | $27,570 | $32,415 | $23,955 | $25,755 | $27,025 | $24,530 | $26,920 | $31,885 | $31,186 | $31,820 |
| Total Invoice | $23,628 | $25,263 | $29,567 | $23,095 | $24,305 | $25,353 | $23,655 | $25,150 | $29,647 | $28,719 | $29,628 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Jeep Wrangler dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Jeep Wrangler vs. Kia Optima
| Lowest Adjusted Price: Kia Optima S | |||||||||||
| Lowest Adjusted Invoice: Kia Optima EX | |||||||||||
| TrueDelta Adjusted Price Difference: $2,240 | |||||||||||
| TrueDelta Adjusted Invoice Difference: $1,818 | |||||||||||
| Model Year | 2008 | 2008 | 2008 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Wrangler | Wrangler | Wrangler | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Optima |
| Trim | Unlimited X | Unlimited Sahara | Unlimited Rubicon | LX | LX 1.6T | Hybrid Premium | S | EX | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 202hp V6 | 202hp V6 | 202hp V6 | 185hp I4 | 178hp I4 | 154hp I4 H | 185hp I4 | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
| Transmission | M6 | M6 | M6 | T6 | S7 | T6 | T6 | T6 | T6 | T6 | T6 |
| Drivetrain | RWD | RWD | 4WD, PT w/4L | FWD | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 6 | 368, 7 | 368, 7 | ?, 6 | ?, 6 | ?, 6 | ?, 6 | ?, 6 | 630, 10 | 630, 10 | ?, 6 |
| Tire (rear if not all the same) | 255/75-17 | 255/70-18 | 255/75-17 | 205/65-16 | 205/65-16 | 205/65-16 | 215/55-17 | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 |
| Total Price | $25,285 | $27,570 | $32,415 | $23,955 | $25,755 | $27,025 | $24,530 | $26,920 | $31,885 | $31,186 | $31,820 |
| Adjustments for Features | 0 | -600 | -2,625 | -710 | -335 | -735 | -1,485 | -3,575 | -3,960 | -3,810 | -7,625 |
| Feature-Adjusted Total Price | $25,285 | $26,970 | $29,790 | $23,245 | $25,420 | $26,290 | $23,045 | $23,345 | $27,925 | $27,376 | $24,195 |
| Cost Above Minimum | $0 | $1,685 | $4,505 | $200 | $2,375 | $3,245 | $0 | $300 | $4,880 | $4,331 | $1,150 |
| Total Invoice | $23,628 | $25,263 | $29,567 | $23,095 | $24,305 | $25,353 | $23,655 | $25,150 | $29,647 | $28,719 | $29,628 |
| Adjustments for Features | 0 | -550 | -2,394 | -685 | -316 | -690 | -1,432 | -3,340 | -3,682 | -3,509 | -7,100 |
| Feature-Adjusted Total Invoice | $23,628 | $24,713 | $27,173 | $22,410 | $23,989 | $24,663 | $22,223 | $21,810 | $25,965 | $25,210 | $22,528 |
| Cost Above Minimum | $0 | $1,085 | $3,545 | $600 | $2,179 | $2,853 | $413 | $0 | $4,155 | $3,400 | $718 |
Features Comparison: Jeep Wrangler vs. Kia Optima
| Model Year | 2008 | 2008 | 2008 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Wrangler | Wrangler | Wrangler | Optima | Optima | Optima | Optima | Optima | Optima | Optima | Optima |
| Trim | Unlimited X | Unlimited Sahara | Unlimited Rubicon | LX | LX 1.6T | Hybrid Premium | S | EX | Hybrid EX | Plug-in Hybrid EX | SX |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||||||||
| 6-speed manual | $150 | $150 | $150 | ||||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 | ||||
| 7-speed automated manual | $1200 | ||||||||||
| RWD | $0 | $0 | |||||||||
| 4WD, part-time w/low range | $1700 | ||||||||||
| FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |||
| Accessories | |||||||||||
| Heated steering wheel | $100 | $100 | |||||||||
| Proximity key | $250 | $250 | $250 | $250 | $250 | ||||||
| Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | $125 | ||||||
| Remote start | $150 | $150 | $150 | $150 | $150 | $150 | |||||
| Tilt steering wheel, manual | $150 | $150 | $150 | ||||||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |||
| Brakes, Airbags, and Other Safety | |||||||||||
| 911 assist | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |||
| Blind spot warning system | $200 | $200 | $200 | $200 | |||||||
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | |||||||
| Full-size spare tire | $225 | $225 | $225 | ||||||||
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | $75 | $75 | |||
| Obstacle detection, rear | $250 | $250 | $250 | $250 | |||||||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |||
| Roll bar | $200 | $200 | $200 | ||||||||
| Rollover sensor | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |||
| Side curtain airbags | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |||
| Temporary spare tire | $150 | ||||||||||
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |||
| Cargo Management | |||||||||||
| Cargo mat | $40 | $40 | |||||||||
| Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |||
| Rear seat pass-through | $100 | ||||||||||
| Climate Control | |||||||||||
| Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | ||||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | ||||||
| Interior air filter | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |||
| Rear air vents | $100 | $100 | $100 | $100 | |||||||
| Rear defrost | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |||
| Drivetrain | |||||||||||
| Heavy-duty front axle (optional) | $0 | ||||||||||
| Limited-slip rear differential | $300 | ||||||||||
| Lockable front differential | $150 | ||||||||||
| Lockable rear differential | $150 | ||||||||||
| Engine / Motor | |||||||||||
| 10 kWh battery pack | $0 | ||||||||||
| 3.3 kW onboard charger | $0 | ||||||||||
| Automatic start / stop | $150 | $150 | $150 | ||||||||
| Exterior | |||||||||||
| Active grille shutters | $0 | $0 | $0 | ||||||||
| Black exterior trim (optional) | $0 | ||||||||||
| Body kit | $0 | $0 | $0 | ||||||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |||||||
| Deep-tinted rear windows | $275 | $275 | |||||||||
| Externally-mounted spare | $0 | $0 | $0 | ||||||||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | $200 | |||||
| Painted brake calipers (optional) | $0 | ||||||||||
| Panoramic sunroof | $1200 | ||||||||||
| Rear spoiler | $200 | $200 | |||||||||
| Removable soft top | $2000 | $2000 | $2000 | ||||||||
| Skid plates | $150 | $150 | $150 | ||||||||
| Tow hook(s), front | $40 | $40 | $40 | ||||||||
| Tow hook(s), rear | $25 | $25 | $25 | ||||||||
| Tubular side steps | $350 | ||||||||||
| Infotainment | |||||||||||
| Android Auto support | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |||
| App support | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |||
| Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |||
| Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |||
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |||
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |||
| CD player | $125 | $125 | $125 | ||||||||
| HD radio | $50 | $50 | |||||||||
| MP3-compatible player | $50 | $50 | $50 | ||||||||
| Navigation system | $600 | $600 | |||||||||
| Satellite radio | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |||
| Satellite radio - one year subscription | $250 | $250 | $250 | ||||||||
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |||
| Surround sound | $250 | $250 | |||||||||
| Traffic information | $25 | $25 | |||||||||
| USB port | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |||
| Voice control for nav and audio | $100 | $100 | |||||||||
| Instruments, Lights, and Mirrors | |||||||||||
| Approach detection | $25 | $25 | $25 | $25 | $25 | ||||||
| Auto-dimming rearview mirror | $150 | $150 | |||||||||
| Automatic headlights | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |||
| Compass | $0 | $0 | $0 | ||||||||
| Detailed driving style feedback | $100 | $100 | $100 | ||||||||
| Fog lights | $125 | $125 | $125 | $125 | $125 | ||||||
| Heated mirrors | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |||
| Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |||
| Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |||
| Interior ambient lighting | $150 | ||||||||||
| Large energy flow and fuel economy display | $25 | $25 | $25 | ||||||||
| LED headlights | $1000 | ||||||||||
| Power mirrors | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |||
| Power-folding mirrors | $50 | $50 | |||||||||
| Steering-linked headlights | $150 | ||||||||||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |||
| Seats and Interior Trim | |||||||||||
| Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |||
| Cooled or ventilated front seats | $300 | ||||||||||
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | |||
| Heated front seats | $200 | $200 | $200 | $200 | |||||||
| Leather seating surfaces | $900 | $900 | $900 | $900 | |||||||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
| Manual height adjuster, driver seat | $50 | $50 | $50 | $50 | $50 | ||||||
| Manual height adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | $50 | $50 | ||||
| Memory system, driver seat | $200 | $200 | $200 | $200 | |||||||
| Metal pedals | $75 | ||||||||||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | |||||||
| Power fore-aft adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |||||
| Power fore-aft adjuster, passenger seat | $100 | ||||||||||
| Power height adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |||||
| Power height adjuster, passenger seat | $100 | ||||||||||
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | |||||||
| Power lumbar adjuster, passenger seat | $100 | ||||||||||
| Power recliner, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |||||
| Power recliner, passenger seat | $100 | ||||||||||
| Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |||||
| Power tilt adjuster, passenger seat | $100 | ||||||||||
| Stain-resistant fabric | $100 | $100 | $100 | $100 | |||||||
| Suspension, Wheels, and Tires | |||||||||||
| All-terrain tires | $0 | $0 | $0 | ||||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | ||
| Disconnectable stabilizer bars | $350 | ||||||||||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | |||||||
| Machined alloy wheels | $350 | $350 | |||||||||
| Off-road suspension (upgrade) | $0 | ||||||||||
| Performance steering system (optional) | $0 | ||||||||||
| Sport suspension (upgrade) | $0 | ||||||||||
| White-letter tires | $0 | $0 | $0 | ||||||||
| Transmission | |||||||||||
| Steering-wheel-mounted transmission controls | $100 | ||||||||||
| Total Value of Features | $4,615 | $5,215 | $7,240 | $5,325 | $4,950 | $5,350 | $6,100 | $8,190 | $8,575 | $8,425 | $12,240 |
| Value of Feature Adjustments | $0 | $600 | $2,625 | $710 | $335 | $735 | $1,485 | $3,575 | $3,960 | $3,810 | $7,625 |
| Value of Feature Adjustments | 0 | -550 | -2,394 | -685 | -316 | -690 | -1,432 | -3,340 | -3,682 | -3,509 | -7,100 |
Specifications Comparison: Jeep Wrangler vs. Kia Optima
| Model Year | 2008 | 2018 |
| Model | Wrangler | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 116.0 in | 110.4 in |
| Length | 184.4 in | 191.1 in |
| Width | 73.9 in | 73.2 in |
| Height | 72.3 in | 57.7 in |
| Curb Weight | 4,181 lb. | 3,220 lb. |
| Fuel Capacity | 21.6 gal. | 18.5 gal. |
| Row 1 Headroom | 41.3 in | 39.8 in |
| Row 1 Shoulder Room | 55.8 in | 58.1 in |
| Row 1 Hip Room | 55.6 in | 56.0 in |
| Row 1 Legroom | 41.0 in | 45.5 in |
| Row 2 Headroom | 40.3 in | 37.8 in |
| Row 2 Shoulder Room | 56.8 in | 56.4 in |
| Row 2 Hip Room | 56.7 in | 56.0 in |
| Row 2 Legroom | 37.2 in | 35.6 in |
| Cargo Volume, Minimum | 46.4 ft3 | 15.9 ft3 |
| Cargo Volume, Maximum | 82.0 ft3 | 15.9 ft3 |
Option Package Details
Jeep Wrangler Unlimited X
| Power Convenience Group | ||
| Feature | Value | Requested? |
| Power front side windows | 250 | Yes |
| Power locks | 275 | Yes |
| Remote keyless entry | 225 | Yes |
| Alarm | 100 | No |
| Power rear side windows | 200 | Yes |
| Total Requested | 950 | 90% |
| Total Not Requested | 100 | 10% |
| Quick Order Package S | ||
| Feature | Value | Requested? |
| Cruise control | 150 | Yes |
| Trip computer | 150 | Yes |
| Fog lights | 125 | Yes |
| Floor mats | 75 | Yes |
| Alloy wheels | 350 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Outside temperature display | 50 | Yes |
| Compass | 0 | No |
| Tow hook(s), front | 40 | No |
| Tow hook(s), rear | 25 | No |
| White-letter tires | 0 | No |
| 255/75R17 tires | 400 | No |
| Total Requested | 1050 | 69% |
| Total Not Requested | 465 | 31% |
Option Package Details
Jeep Wrangler Unlimited Rubicon
| Power Convenience Group | ||
| Feature | Value | Requested? |
| Power front side windows | 250 | Yes |
| Power locks | 275 | Yes |
| Remote keyless entry | 225 | Yes |
| Alarm | 100 | No |
| Power rear side windows | 200 | Yes |
| Total Requested | 950 | 90% |
| Total Not Requested | 100 | 10% |
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