Jeep Wrangler JK Jeep Wrangler JK 2018 Kia Optima Kia Optima 2016

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Jeep Wrangler JK vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler JK vs. Kia Optima Invoice Comparison

Lowest Total Price: $30,790

Kia Optima SX   
Difference: $8,085

Lowest Total Invoice: $28,715

Kia Optima SX   
Difference: $8,234

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018201620162016
ModelWrangler JKWrangler JKOptimaOptimaOptima
TrimUnlimited SaharaUnlimited RubiconHybrid EXSXSX Limited
Body4dr SUV4dr SUV4dr Sedan4dr Sedan4dr Sedan
Base Price $34,245 $37,445 $32,195 $29,940 $36,040
Base Invoice $32,695 $35,639 $29,856 $27,865 $33,435
Media Center 430N 1,195 1,195      
Front side airbags 495 495      
Automatic climate control, front 395 395      
Leather seating surfaces 1,350 1,350      
Media Center 430N 1,064 1,064      
Front side airbags 441 441      
Automatic climate control, front 352 352      
Leather seating surfaces 1,202 1,202      
Options (change) 3,435 3,435 0 0 0
Options (change) 3,059 3,059 0 0 0
Destination 1,195 1,195 850 850 850
Total Price $38,875 $42,075 $33,045 $30,790 $36,890
Total Invoice $36,949 $39,893 $30,706 $28,715 $34,285

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler JK dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler JK vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $7,820
TrueDelta Adjusted Invoice Difference: $7,982
Model Year20182018201620162016
ModelWrangler JKWrangler JKOptimaOptimaOptima
TrimUnlimited SaharaUnlimited RubiconHybrid EXSXSX Limited
Body4dr SUV4dr SUV4dr Sedan4dr Sedan4dr Sedan
Engine285hp V6285hp V6159hp I4 H245hp I4245hp I4
TransmissionM6M6T6T6T6
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8550, 12?, 6630, 10
Tire (rear if not all the same)255/70-18255/75-17215/55-17235/45-18235/45-18
Total Price$38,875$42,075$33,045$30,790$36,890
Adjustments for Features-265-1,065-3850-4,950
Feature-Adjusted Total Price$38,610$41,010$32,660$30,790$31,940
Cost Above Minimum$0$2,400$1,870$0$1,150
Total Invoice$36,949$39,893$30,706$28,715$34,285
Adjustments for Features-252-1,010-3580-4,600
Feature-Adjusted Total Invoice$36,697$38,883$30,348$28,715$29,685
Cost Above Minimum$0$2,186$1,633$0$970

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Features Comparison: Jeep Wrangler JK vs. Kia Optima

Model Year20182018201620162016
ModelWrangler JKWrangler JKOptimaOptimaOptima
TrimUnlimited SaharaUnlimited RubiconHybrid EXSXSX Limited
Body4dr SUV4dr SUV4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150   
6-speed manually-shiftable automatic  $1100$1100$1100
4WD, part-time w/low range$1700$1700   
FWD  $0$0$0
Accessories 
AC power outlet$100$100   
Adaptive cruise control, all-speed    $850
Cruise control$150$150$150$150 
Heated steering wheel  $100$100$100
Proximity key  $250$250$250
Proximity trunk or liftgate opener   $125$125
Sunshades, second row   $125$125
Tilt steering wheel, manual$150$150   
Tilt/telescoping steering wheel, manual  $250$250$250
Universal garage door opener  $100  
Brakes, Airbags, and Other Safety 
911 assist  $25$25$25
Active or whiplash-reducing head restraints, front seats  $0$0$0
Around view cameras    $500
Automatic braking, high-speed or partial    $200
Automatic braking, low-speed    $200
Blind spot warning system    $200
Cross-traffic warning, rear    $100
Forward collision warning    $200
Full-size spare tire$225$225   
Hill descent control$250$250   
Knee airbag, driver   $75$75
Lane departure warning    $200
Obstacle detection, rear    $250
Rearview camera  $200$200 
Roll bar$200$200   
Rollover sensor  $50$50$50
Side curtain airbags  $350$350$350
Temporary spare tire   $150$150
Vehicle health reports  $0$0$0
Cargo Management 
Air-conditioned storage compartment  $50  
Cargo mat   $40$40
Overhead sunglass holder  $25$25$25
Rear seat pass-through  $100  
Climate Control 
Dual-zone climate control  $125$125$125
Interior air filter  $0$0$0
Rear air vents  $100$100$100
Rear defrost  $200$200$200
Drivetrain 
Heavy-duty front axle (optional) $0   
Limited-slip rear differential $300   
Lockable front differential $150   
Lockable rear differential $150   
Engine / Motor 
Automatic start / stop  $150  
Exterior 
Body kit  $0  
Bright-finished exhaust tip(s)   $25$25
Deep-tinted rear windows$275$275   
Externally-mounted spare$0$0   
Laminated front side windows  $200$200$200
Painted brake calipers (optional)   $0$0
Panoramic sunroof    $1200
Rear spoiler  $200$200$200
Removable soft top$2000$2000   
Rock rails $200   
Skid plates$150$150   
Tow hook(s), front$40$40   
Tow hook(s), rear$25$25   
Tubular side steps$350    
Infotainment 
Android Auto support   $100$100
App support  $0$0$0
Audio controls on steering wheel  $125$125$125
Bluetooth audio streaming  $25$25$25
Bluetooth cell phone link  $100$100$100
CD player$125$125$125  
DVD-compatible player$0$0   
HD radio  $50$50$50
Media drive$15$15   
MP3-compatible player$50$50$50  
Satellite radio  $200$200$200
Satellite radio - one year subscription$250$250   
SMS text-to-speech reader  $25$25$25
Surround sound  $250 $250
Traffic information  $25$25$25
Voice control for external devices  $0$0$0
Voice control for nav and audio  $100$100$100
Instruments, Lights, and Mirrors 
Approach detection   $25$25
Auto-dimming headlights    $200
Automatic headlights  $125$125$125
Compass$0$0$0  
Detailed driving style feedback  $100  
Fog lights$125$125$125  
Illuminated visor mirror, driver  $50$50$50
Illuminated visor mirror, passenger  $50$50$50
Interior ambient lighting  $150$150$150
Large energy flow and fuel economy display  $25  
LED headlights$1000$1000   
Power mirrors  $150$150$150
Power-folding mirrors  $50$50$50
Steering-linked headlights   $150$150
Turn signals on or near mirrors  $25$25$25
Xenon HID headlights  $500$500$500
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50
Cooled or ventilated front seats  $300 $300
Door sill trim plates   $100$100
Folding second row seats$300$300 $300$300
Heated front row armrests   $100$100
Heated front seats$200$200$200  
Heated second row seats  $200 $200
Illuminated door sill trim plates  $200  
Manual height adjuster, driver seat$50$50   
Manual height adjuster, passenger seat   $50 
Memory system, driver seat  $200$200$200
Metal pedals   $75$75
Power 4-way lumbar adjuster, driver seat   $150$150
Power fore-aft adjuster, driver seat  $100$100$100
Power fore-aft adjuster, passenger seat  $100 $100
Power height adjuster, driver seat  $100$100$100
Power height adjuster, passenger seat    $100
Power lumbar adjuster, driver seat  $100  
Power lumbar adjuster, passenger seat    $100
Power recliner, driver seat  $100$100$100
Power recliner, passenger seat  $100 $100
Power tilt adjuster, driver seat  $100$100$100
Power tilt adjuster, passenger seat    $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0   
Alloy wheels  $350  
Disconnectable stabilizer bars $350   
Electronic systems calibration selector   $200$200
Machined alloy wheels $350 $350$350
Off-road suspension (upgrade) $0   
Performance steering system (optional)   $0$0
Polished alloy wheels$350    
Sport suspension (upgrade)   $0$0
White-letter tires$0$0   
Transmission 
Steering-wheel-mounted transmission controls   $100$100
Total Value of Features$8,230$9,030$8,350$7,965$12,915
Value of Feature Adjustments$265$1,065$385$0$4,950
Value of Feature Adjustments-252-1,010-3580-4,600

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Specifications Comparison: Jeep Wrangler JK vs. Kia Optima

Model Year20182016
ModelWrangler JKOptima
Body4dr SUV4dr Sedan
Wheelbase116.0 in110.4 in
Length184.4 in191.1 in
Width73.9 in73.2 in
Height72.3 in57.7 in
Curb Weight4,076 lb.3,220 lb.
Fuel Capacity21.6 gal.18.5 gal.
Row 1 Headroom41.3 in39.8 in
Row 1 Shoulder Room55.8 in58.1 in
Row 1 Hip Room55.6 in56.0 in
Row 1 Legroom41.0 in45.5 in
Row 2 Headroom40.3 in37.8 in
Row 2 Shoulder Room56.8 in56.4 in
Row 2 Hip Room56.7 in56.0 in
Row 2 Legroom37.2 in35.6 in
Cargo Volume,
Minimum
31.5 ft315.9 ft3
Cargo Volume,
Maximum
70.6 ft315.9 ft3

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Option Package Details
Jeep Wrangler JK Unlimited Sahara

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Jeep Wrangler JK Unlimited Rubicon

Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

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