Jeep Wrangler Jeep Wrangler 2010 Kia Sorento Kia Sorento 2012

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Jeep Wrangler vs. Kia Sorento Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Sorento Invoice Comparison

Lowest Total Price: $27,215

Kia Sorento EX   
Difference: $4,460

Lowest Total Invoice: $25,770

Kia Sorento EX   
Difference: $4,079

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102010201220122012
ModelWranglerWranglerSorentoSorentoSorento
TrimUnlimited SaharaUnlimited RubiconEXEX V6SX V6
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $27,730 $32,050 $25,950 $27,950 $33,150
Base Invoice $26,254 $30,186 $24,595 $26,490 $31,125
Media Center 730N 1,550 1,550      
Class II trailer hitch 270 270   350 350
3.73 axle ratio 50        
Front side airbags 490 490      
Remote start 185 185 350 350 350
Leather seating surfaces 650 650      
Floor mats     115 115 115
Limited Package       2,000  
Premium Package       3,300  
Media Center 730N 1,380 1,380      
Class II trailer hitch 240 240   280 280
3.73 axle ratio 45        
Front side airbags 436 436      
Remote start 165 165 280 280 280
Leather seating surfaces 579 579      
Floor mats     95 95 95
Limited Package       1,785  
Premium Package       2,945  
Options (change) 3,195 3,145 465 6,115 815
Options (change) 2,845 2,800 375 5,385 655
Destination 750 750 800 800 800
Total Price $31,675 $35,945 $27,215 $34,865 $34,765
Total Invoice $29,849 $33,736 $25,770 $32,675 $32,580

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Jeep Wrangler vs. Kia Sorento

Lowest Adjusted Price and Invoice: Kia Sorento EX
TrueDelta Adjusted Price Difference: $4,460
TrueDelta Adjusted Invoice Difference: $4,079
Model Year20102010201220122012
ModelWranglerWranglerSorentoSorentoSorento
TrimUnlimited SaharaUnlimited RubiconEXEX V6SX V6
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Engine202hp V6202hp V6191hp I4276hp V6276hp V6
TransmissionA4M6T6T6T6
DrivetrainRWD4WD, PT w/4LFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7?, 6550, 10550, 10
Tire (rear if not all the same)255/70-18255/75-17235/60-18235/60-18235/60-18
Total Price$31,675$35,945$27,215$34,865$34,765
Adjustments for Features0-1,6500-5,270-4,735
Feature-Adjusted Total Price$31,675$34,295$27,215$29,595$30,030
Cost Above Minimum$0$2,620$0$2,380$2,815
Total Invoice$29,849$33,736$25,770$32,675$32,580
Adjustments for Features0-1,5490-4,939-4,437
Feature-Adjusted Total Invoice$29,849$32,187$25,770$27,736$28,143
Cost Above Minimum$0$2,338$0$1,966$2,373

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Features Comparison: Jeep Wrangler vs. Kia Sorento

Model Year20102010201220122012
ModelWranglerWranglerSorentoSorentoSorento
TrimUnlimited SaharaUnlimited RubiconEXEX V6SX V6
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800    
6-speed manual $150   
6-speed manually-shiftable automatic  $1100$1100$1100
RWD$0    
4WD, part-time w/low range $1700   
FWD  $0$0$0
Accessories 
Heated steering wheel    $100
Proximity key  $250$250$250
Tilt steering wheel, manual$150$150   
Tilt/telescoping steering wheel, manual  $250$250$250
Universal garage door opener   $100$100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0$0
Full-size spare tire$225$225   
Hill descent control  $250$250$250
Obstacle detection, rear  $250$250$250
Rearview camera  $200$200$200
Roll bar$200$200   
Rollover sensor  $50$50$50
Side curtain airbags  $350$350$350
Temporary spare tire  $150$150$150
Trailer sway control$25$25   
Cargo Management 
Class II trailer hitch$200$200 $200$200
Overhead sunglass holder  $25$25$25
Roof rails  $250 $250
Trailering equipment (4 wire)$125$125 $125$125
Climate Control 
Automatic climate control, front  $200$200$200
Dual-zone climate control  $125$125$125
Interior air filter  $0$0$0
Ionizing air filtration  $50$50$50
Rear air vents  $100  
Rear air vents with manual controls   $150$150
Rear defrost  $200$200$200
Rear HVAC unit   $400$400
Rear wiper  $175$175$175
Wiper de-icer  $25$25$25
Drivetrain 
Heavy-duty front axle (optional) $0   
Limited-slip rear differential $300   
Lockable front differential $150   
Lockable rear differential $150   
Exterior 
Bodyside cladding (gray/black)  $250$250$250
Externally-mounted spare$0$0   
Panoramic sunroof   $1200 
Rear bumper protector    $40
Rear spoiler  $200$200$200
Removable soft top$2000$2000   
Skid plates$150$150   
Tow hook(s), front$40$40   
Tubular side steps$350    
Wheel-lip moldings  $75$75$75
Infotainment 
Audio controls on steering wheel  $125$125$125
Bluetooth audio streaming  $25$25$25
DVD-compatible player$0$0   
HD radio  $50$50 
Media drive$15$15   
Media drive, small  $5  
Navigation system$600$600 $600$600
Off-road navigation system$0$0   
Satellite radio  $200$200$200
Satellite radio - one year subscription$250$250   
SMS text-to-speech reader  $25  
Surround sound   $250$250
Traffic information$25$25 $25$25
Voice control for external devices  $0  
Voice control for nav and audio   $100$100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror   $150$150
Automatic headlights  $125$125$125
Compass$0$0   
Heated mirrors  $25$25$25
Illuminated visor mirror, driver  $50$50$50
Illuminated visor mirror, passenger  $50$50$50
Interior ambient lighting   $150$150
Power mirrors  $150$150$150
Power-folding mirrors   $50$50
Turn signals on or near mirrors  $25$25$25
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50
Cooled or ventilated driver seat   $150$150
Folding third row seats   $600$600
Heated front seats   $200$200
Illuminated door sill trim plates    $200
Leather seating surfaces$900$900 $900$900
Manual height adjuster, driver seat$50$50   
Manual recliner, second row seats  $75$75$75
Memory system, driver seat   $200$200
Metal pedals    $75
Power fore-aft adjuster, driver seat  $100$100$100
Power fore-aft adjuster, passenger seat   $100$100
Power height adjuster, driver seat  $100$100$100
Power lumbar adjuster, driver seat  $100$100$100
Power recliner, driver seat  $100$100$100
Power recliner, passenger seat   $100$100
Power tilt adjuster, driver seat  $100$100$100
Stain-resistant fabric  $100  
Upholstered instrument cluster hood    $50
Suspension, Wheels, and Tires 
All-terrain tires$0$0   
Alloy wheels$350 $350$350 
Disconnectable stabilizer bars $350   
Machined alloy wheels $350   
Off-road suspension (upgrade) $0   
Polished alloy wheels    $350
Sport suspension (upgrade)    $0
White-letter tires$0$0   
Total Value of Features$6,455$8,105$6,455$11,725$11,190
Value of Feature Adjustments$0$1,650$0$5,270$4,735
Value of Feature Adjustments0-1,5490-4,939-4,437

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Specifications Comparison: Jeep Wrangler vs. Kia Sorento

Model Year20102012
ModelWranglerSorento
Body4dr SUV4dr SUV
Wheelbase116.0 in106.3 in
Length184.4 in183.9 in
Width73.9 in74.2 in
Height72.3 in67.3 in
Curb Weight4,181 lb.3,606 lb.
Fuel Capacity21.6 gal.19.8 gal.
Row 1 Headroom41.3 in39.2 in
Row 1 Shoulder Room55.8 in59.3 in
Row 1 Hip Room55.6 in56.3 in
Row 1 Legroom41.0 in41.3 in
Row 2 Headroom40.3 in39.2 in
Row 2 Shoulder Room56.8 in58.7 in
Row 2 Hip Room56.7 in55.9 in
Row 2 Legroom37.2 in37.6 in
Row 3 Headroom0.0 in36.7 in
Row 3 Shoulder Room0.0 in53.8 in
Row 3 Hip Room0.0 in44.4 in
Row 3 Legroom0.0 in31.3 in
Cargo Volume,
Minimum
46.4 ft39.1 ft3
Cargo Volume,
Behind R2
46.437.0 ft3
Cargo Volume,
Maximum
82.0 ft372.5 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

Option Package Details
Kia Sorento EX V6

Class II trailer hitch
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (4 wire)125Yes
Total Requested325100%
Total Not Requested00%
Limited Package
FeatureValueRequested?
Interior ambient lighting150No
Cooled or ventilated driver seat150No
Navigation system600Yes
Universal garage door opener100No
Voice control for nav and audio100No
Power-folding mirrors50No
Traffic information25Yes
Total Requested62553%
Total Not Requested55047%
Premium Package
FeatureValueRequested?
Compass0No
Panoramic sunroof1200No
Leather seating surfaces900Yes
Heated front seats200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Auto-dimming rearview mirror150No
Memory system, driver seat200No
Surround sound250No
Infinity, 550W, 10 speakers (with subwoofer)350No
Total Requested90026%
Total Not Requested255074%

Option Package Details
Kia Sorento SX V6

Class II trailer hitch
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (4 wire)125Yes
Total Requested325100%
Total Not Requested00%

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