Jeep Wrangler Jeep Wrangler 2010 Kia Sorento Kia Sorento 2017

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Jeep Wrangler vs. Kia Sorento Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Sorento Invoice Comparison

Lowest Total Price: $31,675

Jeep Wrangler Unlimited Sahara   
Difference: $9,335

Lowest Total Invoice: $29,849

Jeep Wrangler Unlimited Sahara   
Difference: $8,606

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020172017
ModelWranglerWranglerSorentoSorento
TrimUnlimited SaharaUnlimited RubiconSX V6SX Limited V6
Body4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $27,730 $32,050 $38,800 $44,100
Base Invoice $26,254 $30,186 $36,470 $41,385
Media Center 730N 1,550 1,550    
Class II trailer hitch 270 270 395 395
3.73 axle ratio 50      
Front side airbags 490 490    
Remote start 185 185 425 425
Leather seating surfaces 650 650    
Tubular side steps     495 495
Media Center 730N 1,380 1,380    
Class II trailer hitch 240 240 327 327
3.73 axle ratio 45      
Front side airbags 436 436    
Remote start 165 165 353 353
Leather seating surfaces 579 579    
Tubular side steps     410 410
Options (change) 3,195 3,145 1,315 1,315
Options (change) 2,845 2,800 1,090 1,090
Destination 750 750 895 895
Total Price $31,675 $35,945 $41,010 $46,310
Total Invoice $29,849 $33,736 $38,455 $43,370

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Jeep Wrangler vs. Kia Sorento

Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara
TrueDelta Adjusted Price Difference: $1,500
TrueDelta Adjusted Invoice Difference: $1,259
Model Year2010201020172017
ModelWranglerWranglerSorentoSorento
TrimUnlimited SaharaUnlimited RubiconSX V6SX Limited V6
Body4dr SUV4dr SUV4dr SUV4dr SUV
Engine202hp V6202hp V6290hp V6290hp V6
TransmissionA4M6T6T6
DrivetrainRWD4WD, PT w/4LFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7630, 12630, 12
Tire (rear if not all the same)255/70-18255/75-17235/55-19235/55-19
Total Price$31,675$35,945$41,010$46,310
Adjustments for Features0-1,650-7,835-11,610
Feature-Adjusted Total Price$31,675$34,295$33,175$34,700
Cost Above Minimum$0$2,620$0$1,525
Total Invoice$29,849$33,736$38,455$43,370
Adjustments for Features0-1,549-7,347-10,873
Feature-Adjusted Total Invoice$29,849$32,187$31,108$32,497
Cost Above Minimum$0$2,338$0$1,389

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Features Comparison: Jeep Wrangler vs. Kia Sorento

Model Year2010201020172017
ModelWranglerWranglerSorentoSorento
TrimUnlimited SaharaUnlimited RubiconSX V6SX Limited V6
Body4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800   
6-speed manual $150  
6-speed manually-shiftable automatic  $1100$1100
RWD$0   
4WD, part-time w/low range $1700  
FWD  $0$0
Accessories 
AC power outlet  $100$100
Adaptive cruise control, all-speed   $850
Cruise control$150$150$150 
Heated steering wheel   $100
Power liftgate  $350$350
Proximity key  $250$250
Proximity trunk or liftgate opener  $125$125
Sunshades, second row  $125$125
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, manual  $250$250
Universal garage door opener   $100
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Active or whiplash-reducing head restraints, front seats  $0$0
Around view cameras   $500
Automatic braking, high-speed or partial   $200
Automatic braking, low-speed   $200
Blind spot warning system  $200$200
Cross-traffic warning, rear  $100$100
Forward collision warning   $200
Full-size spare tire$225$225  
Lane departure warning   $200
Obstacle detection, rear  $250$250
Pedestrian detection   $50
Rearview camera  $200 
Roll bar$200$200  
Rollover sensor  $50$50
Side curtain airbags  $350$350
Temporary spare tire  $150$150
Trailer sway control$25$25  
Vehicle health reports  $0$0
Cargo Management 
Overhead sunglass holder  $25$25
Roof rails  $250$250
Climate Control 
Automatic climate control, front  $200$200
Dual-zone climate control  $125$125
Interior air filter  $0$0
Ionizing air filtration  $50$50
Rear air vents with manual controls  $150$150
Rear defrost  $200$200
Rear HVAC unit  $400$400
Rear wiper  $175$175
Drivetrain 
Heavy-duty front axle (optional) $0  
Limited-slip rear differential $300  
Lockable front differential $150  
Lockable rear differential $150  
Exterior 
Bodyside cladding  $350$350
Bright-finished exhaust tip(s)  $25$25
Externally-mounted spare$0$0  
Laminated front side windows  $200$200
Metal accent plate, lower front fascia  $0$0
Metal accent plate, lower rear fascia  $0$0
Painted brake calipers (optional)  $0$0
Panoramic sunroof  $1200$1200
Rear bumper protector  $40$40
Rear spoiler  $200$200
Removable soft top$2000$2000  
Skid plates$150$150  
Tow hook(s), front$40$40  
Tubular side steps$350 $350$350
Wheel-lip moldings  $75$75
Infotainment 
Android Auto support  $100$100
App support  $0$0
Apple CarPlay support  $100$100
Audio controls on steering wheel  $125$125
Bluetooth audio streaming  $25$25
DVD-compatible player$0$0  
HD radio  $50$50
Media drive$15$15  
Off-road navigation system$0$0  
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
SMS text-to-speech reader  $25$25
Surround sound  $250$250
Voice control for external devices  $0$0
Voice control for nav and audio  $100$100
Instruments, Lights, and Mirrors 
Approach detection  $25$25
Auto-dimming rearview mirror  $150$150
Automatic headlights  $125$125
Compass$0$0  
Heated mirrors  $25$25
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Interior ambient lighting  $150$150
Mirror tilt-down in reverse  $25$25
Power mirrors  $150$150
Power-folding mirrors  $50$50
Steering-linked headlights   $150
Turn signals on or near mirrors  $25$25
Xenon HID headlights   $500
Seats and Interior Trim 
Center armrest(s), second row  $50$50
Cooled or ventilated front seats   $300
Folding third row seats  $600$600
Heated front seats  $200$200
Heated second row seats   $200
Illuminated door sill trim plates  $200$200
Manual fore-aft adjuster, second row seats  $75$75
Manual height adjuster, driver seat$50$50  
Manual recliner, second row seats  $75$75
Memory system, driver seat  $200$200
Metal pedals   $75
Power 4-way lumbar adjuster, driver seat  $150$150
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power height adjuster, driver seat  $100$100
Power height adjuster, passenger seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power thigh support length adjuster, driver seat  $100$100
Power tilt adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat  $100$100
Upgraded headliner (optional)  $0$0
Suspension, Wheels, and Tires 
All-terrain tires$0$0  
Alloy wheels$350 $350 
Chrome-plated alloy wheels   $850
Disconnectable stabilizer bars $350  
Electronic systems calibration selector  $200$200
Machined alloy wheels $350  
Off-road suspension (upgrade) $0  
Performance steering system (optional)  $0$0
White-letter tires$0$0  
Total Value of Features$4,755$6,405$12,590$16,365
Value of Feature Adjustments$0$1,650$7,835$11,610
Value of Feature Adjustments0-1,549-7,347-10,873

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Specifications Comparison: Jeep Wrangler vs. Kia Sorento

Model Year20102017
ModelWranglerSorento
Body4dr SUV4dr SUV
Wheelbase116.0 in109.4 in
Length184.4 in187.4 in
Width73.9 in74.4 in
Height72.3 in66.3 in
Curb Weight4,181 lb.3,705 lb.
Fuel Capacity21.6 gal.18.8 gal.
Row 1 Headroom41.3 in39.5 in
Row 1 Shoulder Room55.8 in59.1 in
Row 1 Hip Room55.6 in56.7 in
Row 1 Legroom41.0 in41.2 in
Row 2 Headroom40.3 in39.3 in
Row 2 Shoulder Room56.8 in58.0 in
Row 2 Hip Room56.7 in56.4 in
Row 2 Legroom37.2 in39.4 in
Row 3 Headroom0.0 in36.3 in
Row 3 Shoulder Room0.0 in52.8 in
Row 3 Hip Room0.0 in41.4 in
Row 3 Legroom0.0 in31.7 in
Cargo Volume,
Minimum
46.4 ft311.3 ft3
Cargo Volume,
Behind R2
46.438.0 ft3
Cargo Volume,
Maximum
82.0 ft373.0 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

Option Package Details
Kia Sorento SX V6

Class II trailer hitch
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (4 wire)125Yes
Total Requested325100%
Total Not Requested00%

Option Package Details
Kia Sorento SX Limited V6

Class II trailer hitch
FeatureValueRequested?
Class II trailer hitch200Yes
Trailering equipment (4 wire)125Yes
Total Requested325100%
Total Not Requested00%

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