Jeep Wrangler Jeep Wrangler 2010 Kia Soul Kia Soul 2015

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Jeep Wrangler vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Soul Invoice Comparison

Lowest Total Price: $22,165

Kia Soul !   
Difference: $9,190

Lowest Total Invoice: $20,969

Kia Soul !   
Difference: $8,595

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102010201520152015
ModelWranglerWranglerSoulSoulSoul
TrimUnlimited SaharaUnlimited Rubicon+!EV+
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch
Base Price $27,730 $32,050 $18,690 $20,790 $35,700
Base Invoice $26,254 $30,186 $17,729 $19,687 $33,056
Media Center 730N 1,550 1,550      
Front side airbags 490 490      
Remote start 185 185 425 425  
Leather seating surfaces 650 650      
Audio Package     1,400    
UVO Package     600    
Floor mats     125 125 125
Fog lights     200    
Media Center 730N 1,380 1,380      
Front side airbags 436 436      
Remote start 165 165 353 353  
Leather seating surfaces 579 579      
Audio Package     1,292    
UVO Package     552    
Floor mats     104 104 104
Fog lights     177    
Options (change) 2,875 2,875 2,750 550 125
Options (change) 2,560 2,560 2,478 457 104
Destination 750 750 825 825 825
Gas Tax 0 0 0 0 -7,500
Total Price $31,355 $35,675 $22,265 $22,165 $29,150
Total Invoice $29,564 $33,496 $21,032 $20,969 $26,485

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $8,010
TrueDelta Adjusted Invoice Difference: $7,514
Model Year20102010201520152015
ModelWranglerWranglerSoulSoulSoul
TrimUnlimited SaharaUnlimited Rubicon+!EV+
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch
Engine202hp V6202hp V6164hp I4164hp I4109hp E
TransmissionA4M6T6T6A1
DrivetrainRWD4WD, PT w/4LFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7350, 10?, 6?, 6
Tire (rear if not all the same)255/70-18255/75-17215/55-17235/45-18205/60-16
Total Price$31,355$35,675$22,265$22,165$29,150
Adjustments for Features-1,530-3,180-4500-3,915
Feature-Adjusted Total Price$29,825$32,495$21,815$22,165$25,235
Cost Above Minimum$0$2,670$0$350$3,420
Total Invoice$29,564$33,496$21,032$20,969$26,485
Adjustments for Features-1,443-2,986-4250-3,557
Feature-Adjusted Total Invoice$28,121$30,510$20,607$20,969$22,928
Cost Above Minimum$0$2,389$0$362$2,321

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Features Comparison: Jeep Wrangler vs. Kia Soul

Model Year20102010201520152015
ModelWranglerWranglerSoulSoulSoul
TrimUnlimited SaharaUnlimited Rubicon+!EV+
Body4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
4-speed automatic$800    
6-speed manual $150   
6-speed manually-shiftable automatic  $1100$1100 
1-speed automatic    $800
RWD$0    
4WD, part-time w/low range $1700   
FWD  $0$0$0
Accessories 
Heated steering wheel    $100
Proximity key    $250
Remote app    $25
Remote climate control    $25
Remote start$150$150$150$150 
Tilt steering wheel, manual$150$150   
Tilt/telescoping steering wheel, manual  $250$250$250
Brakes, Airbags, and Other Safety 
911 assist  $25$25$25
Full-size spare tire$225$225   
Obstacle detection, front    $150
Obstacle detection, rear    $250
Rearview camera  $200$200$200
Roll bar$200$200   
Rollover sensor  $50$50$50
Side curtain airbags  $350$350$350
Vehicle health reports  $0$0$0
Cargo Management 
Cargo cover  $75$75$75
Cargo net    $40
Overhead sunglass holder  $25$25$25
Storage compartment under front seat(s)    $50
Climate Control 
Automatic climate control, front  $200 $200
Heat pump    $250
Ionizing air filtration  $50 $50
Rear defrost  $200$200$200
Rear wiper  $175$175$175
Drivetrain 
Heavy-duty front axle (optional) $0   
Limited-slip rear differential $300   
Lockable front differential $150   
Lockable rear differential $150   
Engine / Motor 
27 kWh battery pack    $0
6.6 kW onboard charger    $500
DC quick-charging capability    $750
Exterior 
Externally-mounted spare$0$0   
Removable soft top$2000$2000   
Skid plates$150$150   
Tow hook(s), front$40$40   
Tow hook(s), rear$25$25   
Tubular side steps$350    
Infotainment 
App support  $0$0$0
Audio controls on steering wheel  $125$125$125
Bluetooth audio streaming  $25$25$25
DVD-compatible player$0$0   
HD radio  $50  
Media drive$15$15   
Navigation system$600$600$600 $600
Off-road navigation system$0$0   
Satellite radio  $200$200$200
Satellite radio - one year subscription$250$250   
SMS text-to-speech reader  $25$25$25
Traffic information$25$25$25 $25
Voice control for external devices  $0$0$0
Voice control for nav and audio  $100 $100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror   $150$150
Automatic headlights  $125$125$125
Compass$0$0   
Digital instruments    $0
Heated mirrors  $25$25$25
Illuminated visor mirror, driver  $50$50$50
Illuminated visor mirror, passenger  $50$50$50
Power mirrors  $150$150$150
Power-folding mirrors   $50$50
Speaker lights  $100  
Tachometer$75$75$75$75 
Turn signals on or near mirrors   $25 
Seats and Interior Trim 
Center armrest(s), second row  $50$50 
Cooled or ventilated front seats    $300
Heated front seats    $200
Heated second row seats    $200
Leather seating surfaces$900$900  $900
Manual height adjuster, driver seat$50$50$50 $50
Power fore-aft adjuster, driver seat   $100 
Power height adjuster, driver seat   $100 
Power lumbar adjuster, driver seat   $100 
Power recliner, driver seat   $100 
Power tilt adjuster, driver seat   $100 
Upholstered instrument cluster hood  $50$50$50
Suspension, Wheels, and Tires 
All-terrain tires$0$0   
Alloy wheels$350 $350$350$350
Disconnectable stabilizer bars $350   
Electronic systems calibration selector  $200$200$200
Machined alloy wheels $350   
Off-road suspension (upgrade) $0   
White-letter tires$0$0   
Total Value of Features$6,355$8,005$5,275$4,825$8,740
Value of Feature Adjustments$1,530$3,180$450$0$3,915
Value of Feature Adjustments-1,443-2,986-4250-3,557

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Specifications Comparison: Jeep Wrangler vs. Kia Soul

Model Year20102015
ModelWranglerSoul
Body4dr SUV4dr Hatch
Wheelbase116.0 in101.2 in
Length184.4 in163.0 in
Width73.9 in70.9 in
Height72.3 in63.0 in
Curb Weight4,181 lb.2,715 lb.
Fuel Capacity21.6 gal.14.2 gal.
Row 1 Headroom41.3 in39.6 in
Row 1 Shoulder Room55.8 in55.5 in
Row 1 Hip Room55.6 in53.2 in
Row 1 Legroom41.0 in40.9 in
Row 2 Headroom40.3 in39.5 in
Row 2 Shoulder Room56.8 in54.7 in
Row 2 Hip Room56.7 in49.3 in
Row 2 Legroom37.2 in39.1 in
Cargo Volume,
Minimum
46.4 ft324.2 ft3
Cargo Volume,
Maximum
82.0 ft361.3 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

Option Package Details
Kia Soul +

Audio Package
FeatureValueRequested?
Special interior trim0No
HD radio50No
Upholstered instrument cluster hood50No
Speaker lights100No
Infinity, 350W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Automatic climate control, front200No
Leather-wrapped steering wheel150Yes
Voice control for nav and audio100No
Traffic information25Yes
Ionizing air filtration50No
Total Requested77546%
Total Not Requested90054%
UVO Package
FeatureValueRequested?
Automatic headlights100No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25No
App support0No
Total Requested00%
Total Not Requested375100%

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