Jeep Wrangler Jeep Wrangler 2018 Kia Soul Kia Soul 2021

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Jeep Wrangler vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Soul Invoice Comparison

Lowest Total Price: $29,080

Kia Soul Turbo   
Difference: $13,930

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182021
ModelWranglerWranglerSoul
TrimUnlimited SaharaUnlimited RubiconTurbo
Body4dr SUV4dr SUV4dr Hatch
Base Price $37,345 $40,495 $27,650
Active Safety Group 795 795  
Trail Rail Cargo Management Group 195 195  
Electronic Infotainment System Group 1,495 1,495  
Cold Weather Group 595 595  
Proximity key 495 495  
LED headlights 895 895  
Floor mats     135
Cargo mat     120
Active Safety Group 708 708  
Trail Rail Cargo Management Group 174 174  
Electronic Infotainment System Group 1,331 1,331  
Cold Weather Group 530 530  
Proximity key 441 441  
LED headlights 797 797  
Floor mats     0
Cargo mat     0
Options (change) 4,470 4,470 255
Options (change) 3,981 3,981 0
Destination 1,195 1,195 1,175
Total Price $43,010 $46,160 $29,080

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul Turbo
TrueDelta Adjusted Price Difference: $14,380
TrueDelta Adjusted Invoice Difference: $39,666
Model Year201820182021
ModelWranglerWranglerSoul
TrimUnlimited SaharaUnlimited RubiconTurbo
Body4dr SUV4dr SUV4dr Hatch
Engine285hp V6285hp V6201hp I4
TransmissionM6M6S7
Drivetrain4WD, PT w/4L4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8640, 10
Tire (rear if not all the same)255/70-18285/70-17235/45-18
Total Price$43,010$46,160$29,080
Adjustments for Features0-800-450
Feature-Adjusted Total Price$43,010$45,360$28,630
Cost Above Minimum$0$2,350$0

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Features Comparison: Jeep Wrangler vs. Kia Soul

Model Year201820182021
ModelWranglerWranglerSoul
TrimUnlimited SaharaUnlimited RubiconTurbo
Body4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150 
7-speed automated manual  $1200
4WD, part-time w/low range$1700$1700 
FWD  $0
Accessories 
AC power outlet$100$100 
Adaptive cruise control  $600
Cruise control$150$150 
Remote climate control  $25
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
911 assist  $25
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Cross-traffic collision intervention, rear  $100
Cross-traffic warning, rear  $100
Driver drowsiness monitor  $150
Forward collision warning  $200
Full-size spare tire$225$225 
Lane departure warning  $200
Lane keeping assist  $400
Obstacle detection, rear$250$250 
Pedestrian detection  $50
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Temporary spare tire  $150
Trailer sway control$25$25 
Vehicle health reports  $0
Cargo Management 
Cargo area rails w/tie downs$50$50 
Cargo cover  $75
Overhead sunglass holder  $25
Climate Control 
Interior air filter$0$0 
Ionizing air filtration  $50
Rear defrost  $200
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Engine / Motor 
Engine-block heater$35$35 
Exterior 
Bright-finished exhaust tip(s)  $25
Externally-mounted spare$0$0 
Removable soft top$2000$2000 
Rock rails $200 
Skid plates$150$150 
Sunroof  $900
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Infotainment 
App support$0$0 
Aux input$50$50 
Bluetooth audio streaming$25$25 
Larger infotainment display$0$0 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader$25$25 
Telematics service, such as OnStar$200$200 
Traffic + travel information$25$25 
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200
Auto-dimming rearview mirror$150$150 
Boost gauge  $75
Head-up display (HUD)  $350
Interior ambient lighting$150$150 
Large color reconfigurable instrument cluster display$250$250 
Speaker lights  $100
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Manual height adjuster, driver seat$50$50 
Manual lumbar adjuster, driver seat$50$50 
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels$350 $350
Disconnectable stabilizer bars $350 
Electronic systems calibration selector  $200
Off-road suspension (upgrade) $0 
Polished alloy wheels $350 
Sport suspension (upgrade)  $0
White-letter tires$0  
Total Value of Features$7,125$7,925$7,575
Value of Feature Adjustments$0$800$450
Value of Feature Adjustments0-758-18

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Specifications Comparison: Jeep Wrangler vs. Kia Soul

Model Year20182021
ModelWranglerSoul
Body4dr SUV4dr Hatch
Wheelbase118.4 in102.4 in
Length188.4 in165.2 in
Width73.8 in70.9 in
Height73.6 in63.0 in
Curb Weight4,216 lb.2,803 lb.
Fuel Capacity21.5 gal.14.3 gal.
Row 1 Headroom42.6 in39.4 in
Row 1 Shoulder Room55.7 in55.5 in
Row 1 Hip Room53.9 in0.0 in
Row 1 Legroom41.2 in41.1 in
Row 2 Headroom41.7 in39.5 in
Row 2 Shoulder Room55.7 in54.7 in
Row 2 Hip Room56.7 in0.0 in
Row 2 Legroom38.3 in38.8 in
Cargo Volume,
Minimum
31.7 ft324.2 ft3
Cargo Volume,
Maximum
72.4 ft362.1 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250No
Blind spot warning system200Yes
LED tail lights0No
Total Requested20044%
Total Not Requested25056%
Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150No
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25No
App support0No
Larger infotainment display0No
Total Requested75067%
Total Not Requested37533%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100Yes
Remote start150Yes
Engine-block heater35No
Total Requested45093%
Total Not Requested357%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Active Safety Group
FeatureValueRequested?
Obstacle detection, rear250No
Blind spot warning system200Yes
LED tail lights0No
Total Requested20044%
Total Not Requested25056%
Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150No
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50Yes
Traffic + travel information25No
App support0No
Larger infotainment display0No
Total Requested75067%
Total Not Requested37533%
Cold Weather Group
FeatureValueRequested?
Heated front seats200Yes
Heated steering wheel100Yes
Remote start150Yes
Engine-block heater35No
Total Requested45093%
Total Not Requested357%

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