Jeep Wrangler Jeep Wrangler 2018 Kia Soul Kia Soul 2012

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Jeep Wrangler vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Soul Invoice Comparison

Lowest Total Price: $23,635

Kia Soul !   
Difference: $18,585

Lowest Total Invoice: $22,300

Kia Soul !   
Difference: $17,819

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182012
ModelWranglerWranglerSoul
TrimUnlimited SaharaUnlimited Rubicon!
Body4dr SUV4dr SUV4dr Hatch
Base Price $37,345 $40,495 $19,600
Base Invoice $35,647 $38,546 $18,700
Trail Rail Cargo Management Group 195 195  
Electronic Infotainment System Group 1,495 1,495  
Leather seating surfaces 1,495 1,495  
Proximity key 495 495  
Premium Package     2,500
Interior ambient lighting     350
Cargo mat     85
Universal garage door opener     350
Trail Rail Cargo Management Group 174 174  
Electronic Infotainment System Group 1,331 1,331  
Leather seating surfaces 1,331 1,331  
Proximity key 441 441  
Premium Package     2,195
Interior ambient lighting     305
Cargo mat     70
Universal garage door opener     280
Options (change) 3,680 3,680 3,285
Options (change) 3,277 3,277 2,850
Destination 1,195 1,195 750
Total Price $42,220 $45,370 $23,635
Total Invoice $40,119 $43,018 $22,300

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul !
TrueDelta Adjusted Price Difference: $15,820
TrueDelta Adjusted Invoice Difference: $15,192
Model Year201820182012
ModelWranglerWranglerSoul
TrimUnlimited SaharaUnlimited Rubicon!
Body4dr SUV4dr SUV4dr Hatch
Engine285hp V6285hp V6164hp I4
TransmissionM6M6T6
Drivetrain4WD, PT w/4L4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8350, 8
Tire (rear if not all the same)255/70-18285/70-17235/45-18
Total Price$42,220$45,370$23,635
Adjustments for Features-2,765-3,5650
Feature-Adjusted Total Price$39,455$41,805$23,635
Cost Above Minimum$0$2,350$0
Total Invoice$40,119$43,018$22,300
Adjustments for Features-2,627-3,3800
Feature-Adjusted Total Invoice$37,492$39,638$22,300
Cost Above Minimum$0$2,146$0

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Features Comparison: Jeep Wrangler vs. Kia Soul

Model Year201820182012
ModelWranglerWranglerSoul
TrimUnlimited SaharaUnlimited Rubicon!
Body4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150 
6-speed manually-shiftable automatic  $1100
4WD, part-time w/low range$1700$1700 
FWD  $0
Accessories 
AC power outlet$100$100 
Remote app$25$25 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Full-size spare tire$225$225 
Roll bar$200$200 
Side curtain airbags  $350
Trailer sway control$25$25 
Cargo Management 
Cargo area rails w/tie downs$50$50 
Climate Control 
Dual-zone climate control$125$125 
Interior air filter$0$0 
Rear defrost  $200
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Engine / Motor 
Automatic start / stop$150$150 
Exterior 
Bodyside moldings  $75
Externally-mounted spare$0$0 
Removable soft top$2000$2000 
Rock rails $200 
Skid plates$150$150 
Sunroof  $900
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Infotainment 
Android Auto support$100$100 
App support$0$0 
Apple CarPlay support$100$100 
CD player  $125
HD radio$50$50 
Larger infotainment display$0$0 
MP3-compatible player  $50
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader$25$25 
Telematics service, such as OnStar$200$200 
Traffic + travel information$25$25 
Traffic information  $25
Instruments, Lights, and Mirrors 
Compass  $0
Large color reconfigurable instrument cluster display$250$250 
Speaker lights  $100
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Heated front seats  $200
Manual lumbar adjuster, driver seat$50$50 
Metal pedals  $75
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels$350 $350
Disconnectable stabilizer bars $350 
Off-road suspension (upgrade) $0 
Polished alloy wheels $350 
White-letter tires$0  
Total Value of Features$6,715$7,515$3,950
Value of Feature Adjustments$2,765$3,565$0
Value of Feature Adjustments-2,627-3,3800

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Specifications Comparison: Jeep Wrangler vs. Kia Soul

Model Year20182012
ModelWranglerSoul
Body4dr SUV4dr Hatch
Wheelbase118.4 in100.4 in
Length188.4 in162.2 in
Width73.8 in70.3 in
Height73.6 in63.4 in
Curb Weight4,216 lb.2,616 lb.
Fuel Capacity21.5 gal.12.7 gal.
Row 1 Headroom42.6 in40.2 in
Row 1 Shoulder Room55.7 in55.2 in
Row 1 Hip Room53.9 in53.3 in
Row 1 Legroom41.2 in42.1 in
Row 2 Headroom41.7 in39.6 in
Row 2 Shoulder Room55.7 in55.1 in
Row 2 Hip Room56.7 in52.7 in
Row 2 Legroom38.3 in39.0 in
Cargo Volume,
Minimum
31.7 ft323.7 ft3
Cargo Volume,
Maximum
72.4 ft353.4 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50No
Traffic + travel information25No
App support0No
Larger infotainment display0No
Total Requested85076%
Total Not Requested27524%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Trail Rail Cargo Management Group
FeatureValueRequested?
Cargo mat40Yes
Cargo area rails w/tie downs50No
Total Requested4044%
Total Not Requested5056%
Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100Yes
HD radio50No
Traffic + travel information25No
App support0No
Larger infotainment display0No
Total Requested85076%
Total Not Requested27524%

Option Package Details
Kia Soul !

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0No
Total Requested100100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Automatic climate control, front200Yes
Heated front seats200No
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested207591%
Total Not Requested2009%

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