Jeep Wrangler Jeep Wrangler 2012 Kia Soul Kia Soul 2013

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Jeep Wrangler vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Soul Invoice Comparison

Lowest Total Price: $23,475

Kia Soul !   
Difference: $11,590

Lowest Total Invoice: $22,200

Kia Soul !   
Difference: $10,775

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122013
ModelWranglerWranglerSoul
TrimUnlimited SaharaUnlimited Rubicon!
Body4dr SUV4dr SUV4dr Hatch
Base Price $30,745 $33,570 $19,900
Base Invoice $29,028 $31,599 $18,985
Media Center 730N 1,845 1,845  
Leather seating surfaces 900 900  
Automatic climate control, front 155 155  
Front side airbags 495 495  
Premium Package     2,500
Compass     275
Media Center 730N 1,642 1,642  
Leather seating surfaces 801 801  
Automatic climate control, front 138 138  
Front side airbags 441 441  
Premium Package     2,195
Compass     220
Options (change) 3,395 3,395 2,775
Options (change) 3,022 3,022 2,415
Destination 925 925 800
Total Price $35,065 $37,890 $23,475
Total Invoice $32,975 $35,546 $22,200

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul !
TrueDelta Adjusted Price Difference: $10,610
TrueDelta Adjusted Invoice Difference: $9,853
Model Year201220122013
ModelWranglerWranglerSoul
TrimUnlimited SaharaUnlimited Rubicon!
Body4dr SUV4dr SUV4dr Hatch
Engine285hp V6285hp V6164hp I4
TransmissionM6M6T6
Drivetrain4WD, PT w/4L4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7350, 8
Tire (rear if not all the same)255/70-18255/75-17235/45-18
Total Price$35,065$37,890$23,475
Adjustments for Features-980-1,5800
Feature-Adjusted Total Price$34,085$36,310$23,475
Cost Above Minimum$0$2,225$0
Total Invoice$32,975$35,546$22,200
Adjustments for Features-922-1,4820
Feature-Adjusted Total Invoice$32,053$34,064$22,200
Cost Above Minimum$0$2,011$0

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Features Comparison: Jeep Wrangler vs. Kia Soul

Model Year201220122013
ModelWranglerWranglerSoul
TrimUnlimited SaharaUnlimited Rubicon!
Body4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manual$150$150 
6-speed manually-shiftable automatic  $1100
4WD, part-time w/low range$1700$1700 
FWD  $0
Accessories 
AC power outlet$100$100 
Proximity key  $250
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats  $0
Full-size spare tire$225$225 
Hill descent control$250$250 
Rearview camera  $200
Roll bar$200$200 
Side curtain airbags  $350
Vehicle health reports  $0
Climate Control 
Rear defrost  $200
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Exterior 
Bodyside moldings  $75
Externally-mounted spare$0$0 
Removable soft top$2000$2000 
Skid plates$150$150 
Sunroof  $900
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Infotainment 
App support  $0
Audio controls on steering wheel  $125
DVD-compatible player$0$0 
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Traffic + travel information$25$25 
Traffic information  $25
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror  $150
Automatic headlights  $125
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Power mirrors  $150
Power-folding mirrors  $50
Speaker lights  $100
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Metal pedals  $75
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels$350 $350
Disconnectable stabilizer bars $350 
Machined alloy wheels $350 
Off-road suspension (upgrade) $0 
White-letter tires$0$0 
Total Value of Features$5,980$6,580$5,000
Value of Feature Adjustments$980$1,580$0
Value of Feature Adjustments-922-1,4820

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Specifications Comparison: Jeep Wrangler vs. Kia Soul

Model Year20122013
ModelWranglerSoul
Body4dr SUV4dr Hatch
Wheelbase116.0 in100.4 in
Length184.4 in162.2 in
Width73.9 in70.3 in
Height72.3 in63.4 in
Curb Weight4,076 lb.2,616 lb.
Fuel Capacity21.6 gal.12.7 gal.
Row 1 Headroom41.3 in40.2 in
Row 1 Shoulder Room55.8 in55.2 in
Row 1 Hip Room55.6 in53.3 in
Row 1 Legroom41.0 in42.1 in
Row 2 Headroom40.3 in39.6 in
Row 2 Shoulder Room56.8 in55.1 in
Row 2 Hip Room56.7 in52.7 in
Row 2 Legroom37.2 in39.0 in
Cargo Volume,
Minimum
46.4 ft323.7 ft3
Cargo Volume,
Maximum
82.0 ft353.4 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Voice control for nav and audio100Yes
Traffic + travel information25No
Bluetooth cell phone link100Yes
Voice control for external devices0No
USB port25Yes
Bluetooth audio streaming25Yes
Navigation system600Yes
DVD-compatible player0No
Media drive, large15No
Total Requested85096%
Total Not Requested404%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Voice control for nav and audio100Yes
Traffic + travel information25No
Bluetooth cell phone link100Yes
Voice control for external devices0No
USB port25Yes
Bluetooth audio streaming25Yes
Navigation system600Yes
DVD-compatible player0No
Media drive, large15No
Total Requested85096%
Total Not Requested404%

Option Package Details
Kia Soul !

Premium Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Automatic climate control, front200Yes
Heated front seats200Yes
Proximity key250No
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested202589%
Total Not Requested25011%

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