Jeep Wrangler Jeep Wrangler 2010 Kia Sportage Kia Sportage 2010

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Jeep Wrangler vs. Kia Sportage Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Sportage Invoice Comparison

Lowest Total Price: $27,925

Kia Sportage EX   
Difference: $3,700

Lowest Total Invoice: $25,950

Kia Sportage EX   
Difference: $3,854

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102010
ModelWranglerSportage
TrimUnlimited SaharaEX
Body4dr SUV4dr SUV
Base Price $27,730 $21,995
Base Invoice $26,254 $20,650
Media Center 730N 1,550  
Front side airbags 490  
Remote start 185 250
Class II trailer hitch 270 340
3.73 axle ratio 0  
Leather seating surfaces 650  
4-speed automatic 0  
RWD 0  
Running boards   445
Navigation system   1,200
Luxury Package   1,500
AWD   1,500
Media Center 730N 1,380  
Front side airbags 436  
Remote start 165 215
Class II trailer hitch 240 260
3.73 axle ratio 0  
Leather seating surfaces 579  
4-speed automatic 0  
RWD 0  
Running boards   345
Navigation system   1,075
Luxury Package   1,300
AWD   1,410
Options (change) 3,145 5,235
Options (change) 2,800 4,605
Destination 750 695
Total Price $31,625 $27,925
Total Invoice $29,804 $25,950

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Jeep Wrangler dealer quotes or Kia Sportage dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Jeep Wrangler vs. Kia Sportage

Lowest Adjusted Price and Invoice: Kia Sportage EX
TrueDelta Adjusted Price Difference: $7,185
TrueDelta Adjusted Invoice Difference: $7,093
Model Year20102010
ModelWranglerSportage
TrimUnlimited SaharaEX
Body4dr SUV4dr SUV
Engine202hp V6173hp V6
TransmissionA4T4
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)15/20 MPG18/23 MPG
Audio (watts, speakers)368, 7200, 7
Tire (rear if not all the same)255/70-18235/60-16
Total Price$31,625$27,925
Adjustments for Features0-3,485
Feature-Adjusted Total Price$31,625$24,440
Total Invoice$29,804$25,950
Adjustments for Features0-3,239
Feature-Adjusted Total Invoice$29,804$22,711

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Features Comparison: Jeep Wrangler vs. Kia Sportage

Model Year20102010
ModelWranglerSportage
TrimUnlimited SaharaEX
Body4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800 
4-speed manually-shiftable automatic $900
RWD$0 
AWD $1700
Accessories 
Universal garage door opener $100
Brakes, Airbags, and Other Safety 
Brake assist$50 
Full-size spare tire$225 
Obstacle detection, rear $250
Roll bar$200 
Side curtain airbags $350
Temporary spare tire $150
Trailer sway control$25 
Cargo Management 
Cargo cover $75
Cargo net $40
Liftglass or two-piece tailgate $150
Overhead sunglass holder $25
Roof rails $250
Trailering equipment (4 wire)$125 
Climate Control 
Interior air filter $0
Rear defrost $200
Rear wiper $175
Wiper de-icer $25
Drivetrain 
Lockable center differential $150
Exterior 
Bodyside cladding $350
Bright-finished exhaust tip(s) $25
Externally-mounted spare$0 
Rear bumper protector $40
Removable soft top$2000 
Running boards $350
Skid plate (one) $50
Sunroof $900
Tow hook(s), rear $25
Tubular side steps$350 
Wheel-lip moldings $75
Infotainment 
Bluetooth cell phone link$100 
CD changer, in-dash $325
CD player$125 
DVD-compatible player$0 
Media drive$15 
MP3-compatible player$50 
Off-road navigation system$0 
Satellite radio $200
Satellite radio - one year subscription$250 
Traffic information$25 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150
Automatic headlights $125
Compass$0 
Heated mirrors $25
Outside temperature display$50 
Power mirrors $150
Visor mirror, driver $10
Visor mirror, passenger $10
Seats and Interior Trim 
Center armrest(s), second row $50
Folding passenger seat $150
Heated front seats $200
Manual recliner, second row seats $75
Manual tilt adjuster, driver seat $50
Suspension, Wheels, and Tires 
All-terrain tires$0 
White-letter tires$0 
Total Value of Features$4,390$7,875
Value of Feature Adjustments$0$3,485
Value of Feature Adjustments0-3,239

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Specifications Comparison: Jeep Wrangler vs. Kia Sportage

Model Year20102010
ModelWranglerSportage
Body4dr SUV4dr SUV
Wheelbase116.0 in103.5 in
Length184.4 in171.3 in
Width73.9 in70.9 in
Height72.3 in66.7 in
Curb Weight4,016 lb.3,527 lb.
Fuel Capacity21.6 gal.15.3 gal.
Row 1 Headroom41.3 in40.7 in
Row 1 Shoulder Room55.8 in56.7 in
Row 1 Hip Room55.6 in54.6 in
Row 1 Legroom41.0 in42.1 in
Row 2 Headroom40.3 in39.4 in
Row 2 Shoulder Room56.8 in56.3 in
Row 2 Hip Room56.7 in54.6 in
Row 2 Legroom37.2 in37.2 in
Cargo Volume,
Minimum
46.4 ft323.6 ft3
Cargo Volume,
Maximum
82.0 ft366.6 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100No
DVD-compatible player0No
Traffic information25No
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested62582%
Total Not Requested14018%

Option Package Details
Kia Sportage EX

AWD
FeatureValueRequested?
AWD0Yes
Lockable center differential150No
Total Requested00%
Total Not Requested150100%
Luxury Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200No
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Automatic headlights125No
Obstacle detection, rear250No
Unbranded, 200W, 7 speakers (with subwoofer)350No
Total Requested90040%
Total Not Requested137560%

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