Jeep Wrangler Jeep Wrangler 2010 Land Rover Discovery Land Rover Discovery 2018

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Jeep Wrangler vs. Land Rover Discovery Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Land Rover Discovery Invoice Comparison

Lowest Total Price: $32,000

Jeep Wrangler Unlimited Sahara   
Difference: $32,940

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020182018
ModelWranglerWranglerDiscoveryDiscovery
TrimUnlimited SaharaUnlimited RubiconHSEHSE Luxury
Body4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $27,730 $32,050 $58,490 $65,490
Media Center 730N 1,550 1,550    
Class II trailer hitch 270 270    
3.73 axle ratio 50      
Front side airbags 490 490    
Leather seating surfaces 650 650    
Ashtray and lighter (optional) 30 30 55 55
Limited-slip rear differential 295      
Remote start 185 185    
Capability Plus Package     1,275 1,275
7 Seat Package     2,195  
Class III trailer hitch     665 665
Metallic paint (extra cost)     710 710
Full-size spare tire     450 450
Fog lights     105  
Media Center 730N 1,380 1,380    
Class II trailer hitch 240 240    
3.73 axle ratio 45      
Front side airbags 436 436    
Leather seating surfaces 579 579    
Ashtray and lighter (optional) 27 27 0 0
Limited-slip rear differential 263      
Remote start 165 165    
Capability Plus Package     0 0
7 Seat Package     0  
Class III trailer hitch     0 0
Metallic paint (extra cost)     0 0
Full-size spare tire     0 0
Fog lights     0  
Options (change) 3,520 3,175 5,455 3,155
Options (change) 3,135 2,827 0 0
Destination 750 750 995 995
Total Price $32,000 $35,975 $64,940 $69,640

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Jeep Wrangler vs. Land Rover Discovery

Lowest Adjusted Price: Jeep Wrangler Unlimited Sahara
Lowest Adjusted Invoice: Land Rover Discovery HSE Luxury
TrueDelta Adjusted Price Difference: $20,125
TrueDelta Adjusted Invoice Difference: $29,375
Model Year2010201020182018
ModelWranglerWranglerDiscoveryDiscovery
TrimUnlimited SaharaUnlimited RubiconHSEHSE Luxury
Body4dr SUV4dr SUV4dr SUV4dr SUV
Engine202hp V6202hp V6340hp V6340hp V6
TransmissionA4M6T8T8
DrivetrainRWD4WD, PT w/4LAWD w/4LAWD w/4L
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7380, 11825, 15
Tire (rear if not all the same)255/70-18255/75-17255/50-20255/50-20
Total Price$32,000$35,975$64,940$69,640
Adjustments for Features0-1,350-12,815-16,155
Feature-Adjusted Total Price$32,000$34,625$52,125$53,485
Cost Above Minimum$0$2,625$0$1,360

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Features Comparison: Jeep Wrangler vs. Land Rover Discovery

Model Year2010201020182018
ModelWranglerWranglerDiscoveryDiscovery
TrimUnlimited SaharaUnlimited RubiconHSEHSE Luxury
Body4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800   
6-speed manual $150  
8-speed manually-shiftable automatic  $1300$1300
RWD$0   
4WD, part-time w/low range $1700  
AWD w/low range  $2200$2200
Accessories 
Hands-free trunk or liftgate  $100$100
Heated steering wheel   $100
Proximity key  $250$250
Rear bumper seat, power  $50$50
Remote app  $25$25
Remote climate control  $25$25
Remote start$150$150  
Remote start via app  $75$75
Remote window/roof operation  $15$15
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, power  $350$350
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial  $200$200
Automatic braking, low-speed  $200$200
Automatic terrain selector  $50$50
Crawl control  $500$500
Forward collision warning  $200$200
Low traction launch mode  $0$0
Obstacle detection, front  $150$150
Obstacle detection, rear  $250$250
Rearview camera  $200$200
Roll bar$200$200  
Rollover sensor  $50$50
Side curtain airbags, three rows  $500$500
Terrain selector  $200$200
Torque vectoring, brake-based  $100$100
Cargo Management 
Class II trailer hitch$200$200  
Class III trailer hitch  $250$250
Overhead sunglass holder  $25$25
Trailer guidance  $100$100
Trailering equipment (4 wire)$125$125  
Trailering equipment (7 wire)  $150$150
Climate Control 
Automatic climate control, front  $200$200
Dual-zone climate control  $125$125
Heated windshield washer nozzles   $15
Interior air filter  $0$0
Rain-sensing wipers  $175$175
Rear air vents with automatic controls  $250$250
Rear defrost  $200$200
Rear wiper  $175$175
Variable intermittent wipers$75$75  
Drivetrain 
Heavy-duty front axle (optional) $0  
Lockable front differential $150  
Lockable rear differential $150  
Engine / Motor 
Automatic start / stop  $150$150
Regenerative braking  $0$0
Exterior 
Active grille shutters  $0$0
Bodyside cladding (gray/black)  $250$250
Externally-mounted spare$0$0  
Glass roof panel(s)  $300$300
Rear spoiler  $200$200
Removable soft top$2000$2000  
Skid plates$150$150  
Sunroof, large  $1100$1100
Tow hook(s), rear  $25$25
Tubular side steps$350   
Wheel-lip moldings  $75$75
Infotainment 
4G LTE connectivity  $0$0
App support  $0$0
Audio controls on steering wheel  $125$125
Bluetooth audio streaming  $25$25
HD radio  $50$50
Rear seat USB outlets (optional)  $0$0
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
SMS text-to-speech reader  $25$25
Surround sound   $250
Telematics service, such as OnStar  $200$200
Traffic + travel information  $25$25
Traffic information$25$25  
Voice control for nav and audio  $100$100
Voice recorder  $0$0
Wi-Fi hotspot  $50$50
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror  $150$150
Automatic headlights  $125$125
Fog light, rear  $100$100
Headlight washers  $50$50
Heated mirrors  $25$25
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Interior ambient lighting  $150 
Interior ambient lighting, configurable   $150
Large color reconfigurable instrument cluster display  $250$250
LED headlights  $1000$1000
Mirror tilt-down in reverse  $25$25
Power mirrors  $150$150
Power-folding mirrors  $50$50
Turn signals on or near mirrors  $25$25
Seats and Interior Trim 
Center armrest(s), second row  $50$50
Configure second-row seats from instrument panel   $50
Configure second-row seats via remote app   $25
Configure third-row seats from instrument panel   $50
Configure third-row seats via remote app   $25
Door sill trim plates  $100$100
Folding second row seats$300$300$300 
Folding third row seats  $600 
Heated front seats   $200
Heated second row seats   $200
Leather door panel trim   $250
Manual fore-aft adjuster, second row seats  $75$75
Manual height adjuster, driver seat$50$50  
Manual recliner, second row seats  $75 
Memory system, driver seat  $200$200
Power 4-way lumbar adjuster, driver seat   $150
Power 4-way lumbar adjuster, passenger seat   $150
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power height adjuster, driver seat  $100$100
Power height adjuster, passenger seat  $100$100
Power lumbar adjuster, driver seat  $100 
Power lumbar adjuster, passenger seat  $100 
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power recliner, second row seats   $150
Power seatback bolsters, driver seat   $100
Power seatback bolsters, passenger seat   $100
Power tilt adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat  $100$100
Power-folding second row seats   $700
Power-folding third row seats   $1000
Upholstered instrument panel, leather   $1000
Wood trim  $300$300
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable  $1000$1000
All-terrain tires$0$0  
Alloy wheels$350 $350$350
Disconnectable stabilizer bars $350  
Machined alloy wheels $350  
Off-road suspension (upgrade) $0  
White-letter tires$0$0  
Transmission 
Steering-wheel-mounted transmission controls  $100$100
Total Value of Features$5,175$6,525$17,990$21,330
Value of Feature Adjustments$0$1,350$12,815$16,155
Value of Feature Adjustments0-1,267-196-231

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Specifications Comparison: Jeep Wrangler vs. Land Rover Discovery

Model Year20102018
ModelWranglerDiscovery
Body4dr SUV4dr SUV
Wheelbase116.0 in115.0 in
Length184.4 in195.6 in
Width73.9 in78.7 in
Height72.3 in73.5 in
Curb Weight4,181 lb.4,836 lb.
Fuel Capacity21.6 gal.23.5 gal.
Row 1 Headroom41.3 in39.4 in
Row 1 Shoulder Room55.8 in0.0 in
Row 1 Hip Room55.6 in0.0 in
Row 1 Legroom41.0 in39.0 in
Row 2 Headroom40.3 in39.0 in
Row 2 Shoulder Room56.8 in0.0 in
Row 2 Hip Room56.7 in0.0 in
Row 2 Legroom37.2 in37.6 in
Cargo Volume,
Minimum
46.4 ft345.0 ft3
Cargo Volume,
Maximum
82.0 ft382.7 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0Yes
Traffic information25Yes
Off-road navigation system0Yes
Media drive, large15Yes
USB port25Yes
Total Requested765100%
Total Not Requested00%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0Yes
Traffic information25Yes
Off-road navigation system0Yes
Media drive, large15Yes
USB port25Yes
Total Requested765100%
Total Not Requested00%

Option Package Details
Land Rover Discovery HSE

Class III trailer hitch
FeatureValueRequested?
Class III trailer hitch250No
Trailering equipment (7 wire)150No
Total Requested00%
Total Not Requested400100%
Capability Plus Package
FeatureValueRequested?
Limited-slip rear differential300Yes
Crawl control250No
Automatic terrain selector50No
Total Requested30050%
Total Not Requested30050%
7 Seat Package
FeatureValueRequested?
AWD w/low range0No
Air suspension, auto-leveling and height adjustable1000No
Third-row 2-section 2-person split bench100No
Folding third row seats600No
Side curtain airbags, three rows150No
Second-row 3-section 3-person split bench150No
Total Requested00%
Total Not Requested2000100%

Option Package Details
Land Rover Discovery HSE Luxury

Class III trailer hitch
FeatureValueRequested?
Class III trailer hitch250No
Trailering equipment (7 wire)150No
Total Requested00%
Total Not Requested400100%
Capability Plus Package
FeatureValueRequested?
Limited-slip rear differential300Yes
Crawl control250No
Automatic terrain selector50No
Total Requested30050%
Total Not Requested30050%

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