

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,235 Mercury Milan Premier | ||||
Difference: $12,915 | ||||
Lowest Total Invoice: $27,728 Mercury Milan Premier | ||||
Difference: $13,219 | ||||
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Model Year | 2018 | 2018 | 2011 | 2011 |
Model | Wrangler | Wrangler | Milan | Milan |
Trim | Unlimited Sahara | Unlimited Rubicon | Premier | Hybrid |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Base Price | $37,345 | $40,495 | $25,165 | $28,345 |
Base Invoice | $35,647 | $38,546 | $23,224 | $26,085 |
Active Safety Group | 895 | 895 | ||
Electronic Infotainment System Group | 1,495 | 1,495 | ||
Cold Weather Group | 595 | 595 | ||
All-weather floor mats | 130 | 130 | 75 | 75 |
Leather seating surfaces | 1,495 | 1,495 | ||
Navigation system | 1,880 | |||
Package 202A | 2,045 | |||
Remote start | 345 | 345 | ||
Package 301A | 4,295 | |||
Active Safety Group | 797 | 797 | ||
Electronic Infotainment System Group | 1,331 | 1,331 | ||
Cold Weather Group | 530 | 530 | ||
All-weather floor mats | 116 | 116 | 65 | 65 |
Leather seating surfaces | 1,331 | 1,331 | ||
Navigation system | 1,635 | |||
Package 202A | 1,779 | |||
Remote start | 300 | 300 | ||
Package 301A | 3,737 | |||
Options (change) | 4,610 | 4,610 | 4,345 | 4,715 |
Options (change) | 4,105 | 4,105 | 3,779 | 4,102 |
Destination | 1,195 | 1,195 | 725 | 725 |
Total Price | $43,150 | $46,300 | $30,235 | $33,785 |
Total Invoice | $40,947 | $43,846 | $27,728 | $30,912 |
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Lowest Adjusted Price and Invoice: Mercury Milan Premier | ||||
TrueDelta Adjusted Price Difference: $10,850 | ||||
TrueDelta Adjusted Invoice Difference: $11,259 | ||||
Model Year | 2018 | 2018 | 2011 | 2011 |
Model | Wrangler | Wrangler | Milan | Milan |
Trim | Unlimited Sahara | Unlimited Rubicon | Premier | Hybrid |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Engine | 285hp V6 | 285hp V6 | 175hp I4 | 156hp I4 H |
Transmission | M6 | M6 | A6 | CVT |
Drivetrain | 4WD, PT w/4L | 4WD, PT w/4L | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | ?, 8 | 390, 12 | 390, 12 |
Tire (rear if not all the same) | 255/70-18 | 285/70-17 | 225/50-17 | 225/50-17 |
Total Price | $43,150 | $46,300 | $30,235 | $33,785 |
Adjustments for Features | -2,065 | -2,865 | 0 | -150 |
Feature-Adjusted Total Price | $41,085 | $43,435 | $30,235 | $33,635 |
Cost Above Minimum | $0 | $2,350 | $0 | $3,400 |
Total Invoice | $40,947 | $43,846 | $27,728 | $30,912 |
Adjustments for Features | -1,960 | -2,713 | 0 | -137 |
Feature-Adjusted Total Invoice | $38,987 | $41,133 | $27,728 | $30,775 |
Cost Above Minimum | $0 | $2,146 | $0 | $3,047 |
Model Year | 2018 | 2018 | 2011 | 2011 |
Model | Wrangler | Wrangler | Milan | Milan |
Trim | Unlimited Sahara | Unlimited Rubicon | Premier | Hybrid |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manual | $150 | $150 | ||
6-speed automatic | $1000 | |||
CVT | $1000 | |||
4WD, part-time w/low range | $1700 | $1700 | ||
FWD | $0 | $0 | ||
Accessories | ||||
AC power outlet | $100 | $100 | $100 | |
Heated steering wheel | $100 | $100 | ||
Keyless entry keypad | $50 | $50 | ||
Remote app | $25 | $25 | ||
Remote window/roof operation | $15 | $15 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Brake assist | $50 | $50 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Full-size spare tire | $225 | $225 | ||
Roll bar | $200 | $200 | ||
Safety key | $5 | $5 | ||
Side curtain airbags | $350 | $350 | ||
Temporary spare tire | $150 | $150 | ||
Trailer sway control | $25 | $25 | ||
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Overhead sunglass holder | $25 | $25 | ||
Climate Control | ||||
Rain-sensing wipers | $175 | $175 | ||
Rear defrost | $200 | $200 | ||
Variable intermittent wipers | $75 | $75 | ||
Drivetrain | ||||
Heavy-duty front axle (optional) | $0 | |||
Limited-slip rear differential | $300 | |||
Lockable front differential | $150 | |||
Lockable rear differential | $150 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | ||
Engine-block heater | $35 | $35 | ||
Exterior | ||||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | ||
Externally-mounted spare | $0 | $0 | ||
Rear spoiler | $200 | $200 | ||
Removable soft top | $2000 | $2000 | ||
Rock rails | $200 | |||
Skid plates | $150 | $150 | ||
Sunroof | $900 | $900 | ||
Tow hook(s), front | $40 | $40 | ||
Tow hook(s), rear | $25 | $25 | ||
Tubular side steps | $350 | |||
Infotainment | ||||
Android Auto support | $100 | $100 | ||
App support | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | ||
CD player | $125 | $125 | ||
DVD-compatible player | $0 | $0 | ||
Larger infotainment display | $0 | $0 | ||
Media drive | $15 | $15 | ||
MP3-compatible player | $50 | $50 | ||
Navigation, turn-by-turn | $25 | $25 | ||
Satellite radio | $200 | $200 | ||
Satellite radio - one year subscription | $250 | $250 | ||
SMS text-to-speech reader | $25 | $25 | ||
Surround sound | $250 | $250 | ||
Telematics service, such as OnStar | $200 | $200 | ||
Voice control for external devices | $0 | $0 | ||
Instruments, Lights, and Mirrors | ||||
Compass | $0 | $0 | ||
Detailed driving style feedback | $100 | |||
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
Seats and Interior Trim | ||||
Center armrest(s), second row | $50 | $50 | ||
Folding second row seats | $300 | $300 | $300 | |
Manual height adjuster, driver seat | $50 | $50 | ||
Manual lumbar adjuster, driver seat | $50 | $50 | ||
Power fore-aft adjuster, driver seat | $100 | $100 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | ||
Power height adjuster, driver seat | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | ||
Power tilt adjuster, driver seat | $100 | $100 | ||
Suspension, Wheels, and Tires | ||||
All-terrain tires | $0 | $0 | ||
Alloy wheels | $350 | $350 | $350 | |
Disconnectable stabilizer bars | $350 | |||
Off-road suspension (upgrade) | $0 | |||
Polished alloy wheels | $350 | |||
White-letter tires | $0 | |||
Total Value of Features | $7,350 | $8,150 | $5,285 | $5,435 |
Value of Feature Adjustments | $2,065 | $2,865 | $0 | $150 |
Value of Feature Adjustments | -1,960 | -2,713 | 0 | -137 |
Model Year | 2018 | 2011 |
Model | Wrangler | Milan |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 118.4 in | 107.4 in |
Length | 188.4 in | 189.0 in |
Width | 73.8 in | 72.2 in |
Height | 73.6 in | 56.9 in |
Curb Weight | 4,216 lb. | 3,366 lb. |
Fuel Capacity | 21.5 gal. | 17.5 gal. |
Row 1 Headroom | 42.6 in | 38.7 in |
Row 1 Shoulder Room | 55.7 in | 57.4 in |
Row 1 Hip Room | 53.9 in | 54.0 in |
Row 1 Legroom | 41.2 in | 42.3 in |
Row 2 Headroom | 41.7 in | 37.8 in |
Row 2 Shoulder Room | 55.7 in | 56.5 in |
Row 2 Hip Room | 56.7 in | 53.3 in |
Row 2 Legroom | 38.3 in | 37.1 in |
Cargo Volume, Minimum | 31.7 ft3 | 16.5 ft3 |
Cargo Volume, Maximum | 72.4 ft3 | 16.5 ft3 |
Active Safety Group | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
LED tail lights | 0 | No |
Total Requested | 450 | 100% |
Total Not Requested | 0 | 0% |
Electronic Infotainment System Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Telematics service, such as OnStar | 200 | No |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
Traffic + travel information | 25 | Yes |
App support | 0 | No |
Larger infotainment display | 0 | No |
Total Requested | 925 | 82% |
Total Not Requested | 200 | 18% |
Cold Weather Group | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated steering wheel | 100 | No |
Remote start | 150 | Yes |
Engine-block heater | 35 | No |
Total Requested | 350 | 72% |
Total Not Requested | 135 | 28% |
Active Safety Group | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
LED tail lights | 0 | No |
Total Requested | 450 | 100% |
Total Not Requested | 0 | 0% |
Electronic Infotainment System Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Telematics service, such as OnStar | 200 | No |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
Traffic + travel information | 25 | Yes |
App support | 0 | No |
Larger infotainment display | 0 | No |
Total Requested | 925 | 82% |
Total Not Requested | 200 | 18% |
Cold Weather Group | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated steering wheel | 100 | No |
Remote start | 150 | Yes |
Engine-block heater | 35 | No |
Total Requested | 350 | 72% |
Total Not Requested | 135 | 28% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
HD radio | 50 | Yes |
Media drive, large | 15 | No |
Voice control for nav and audio | 75 | Yes |
Total Requested | 725 | 98% |
Total Not Requested | 15 | 2% |
Package 202A | ||
Feature | Value | Requested? |
Sunroof | 900 | No |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rain-sensing wipers | 100 | No |
Rear spoiler | 200 | No |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | No |
Total Requested | 650 | 25% |
Total Not Requested | 1900 | 75% |
Package 301A | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | Yes |
HD radio | 50 | Yes |
Media drive, large | 15 | No |
Sunroof | 900 | No |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rain-sensing wipers | 100 | No |
Rearview camera | 200 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | No |
Total Requested | 2225 | 56% |
Total Not Requested | 1715 | 44% |