Jeep Wrangler Jeep Wrangler 2008 Toyota 4Runner Toyota 4Runner 2012

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Jeep Wrangler vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $31,890

Jeep Wrangler Unlimited Sahara   
Difference: $9,148

Lowest Total Invoice: $29,085

Jeep Wrangler Unlimited Sahara   
Difference: $8,490

Calculate Payments

  Down Payment Interest Rate Term
Model Year200820082012
ModelWranglerWrangler4Runner
TrimUnlimited SaharaUnlimited RubiconTrail
Body4dr SUV4dr SUV4dr SUV
Base Price $26,195 $30,240 $36,755
Base Invoice $23,969 $27,569 $33,815
Class II trailer hitch 220 220  
3.73 axle ratio 0    
MyGig Infotainment System with nav 1,275 1,275  
Front side airbags 490 490  
Remote start 185 185 529
4-speed automatic 825 825  
4WD, part-time w/low range 2,000    
Power Convenience Group   800  
Deep-tinted rear windows   300  
Entune     995
Floor mats     199
Disconnectable stabilizer bars     1,750
Class II trailer hitch 194 194  
3.73 axle ratio 0    
MyGig Infotainment System with nav 1,122 1,122  
Front side airbags 431 431  
Remote start 163 163 380
4-speed automatic 726 726  
4WD, part-time w/low range 1,780    
Power Convenience Group   704  
Deep-tinted rear windows   264  
Entune     886
Floor mats     126
Disconnectable stabilizer bars     1,558
Options (change) 4,995 4,095 3,473
Options (change) 4,416 3,604 2,950
Destination 700 700 810
Total Price $31,890 $35,035 $41,038
Total Invoice $29,085 $31,873 $37,575

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara
TrueDelta Adjusted Price Difference: $4,983
TrueDelta Adjusted Invoice Difference: $4,676
Model Year200820082012
ModelWranglerWrangler4Runner
TrimUnlimited SaharaUnlimited RubiconTrail
Body4dr SUV4dr SUV4dr SUV
Engine202hp V6202hp V6270hp V6
TransmissionA4A4T5
Drivetrain4WD, PT w/4L4WD, PT w/4L4WD, PT w/4L
EPA Fuel Economy (city/highway)15/19 MPG15/19 MPG17/22 MPG
Audio (watts, speakers)368, 7368, 7?, 8
Tire (rear if not all the same)255/70-18255/75-17265/70-17
Total Price$31,890$35,035$41,038
Adjustments for Features0-600-4,165
Feature-Adjusted Total Price$31,890$34,435$36,873
Cost Above Minimum$0$2,545$0
Total Invoice$29,085$31,873$37,575
Adjustments for Features0-546-3,814
Feature-Adjusted Total Invoice$29,085$31,327$33,761
Cost Above Minimum$0$2,242$0

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Features Comparison: Jeep Wrangler vs. Toyota 4Runner

Model Year200820082012
ModelWranglerWrangler4Runner
TrimUnlimited SaharaUnlimited RubiconTrail
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800$800 
5-speed manually-shiftable automatic  $1000
4WD, part-time w/low range$1700$1700$1700
Accessories 
AC power outlet  $100
Power retractable rear window  $350
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Crawl control  $500
Knee airbag, driver  $75
Knee airbag, passenger  $75
Rearview camera  $200
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Terrain selector  $200
Cargo Management 
Cargo mat  $40
Class II trailer hitch$200$200 
Class III trailer hitch  $250
Roof rack  $300
Sliding load floor  $275
Trailering equipment (4 wire)$125$125 
Trailering equipment (7 wire)  $150
Climate Control 
Interior air filter  $0
Rear air vents  $100
Rear defrost  $200
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150$150
Exterior 
Externally-mounted spare$0$0 
Hood scoop  $100
Rear bumper protector  $40
Rear spoiler  $200
Removable soft top$2000$2000 
Sunroof  $900
Tubular side steps$350  
Wheel-lip moldings  $75
Infotainment 
App support  $0
Audio controls on steering wheel  $125
Bluetooth audio streaming  $25
Bluetooth cell phone link  $100
DVD-compatible player$0$0 
HD radio  $50
Media drive$15$15 
Off-road navigation system$0$0 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader  $25
Traffic + travel information  $25
Traffic information$25$25 
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror  $150
Automatic-off headlights  $25
Heated mirrors  $25
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Power mirrors  $150
Seats and Interior Trim 
Center armrest(s), second row  $50
Leather-wrapped steering wheel$150$150 
Manual height adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Power fore-aft adjuster, driver seat  $100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat  $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels$350 $350
Disconnectable stabilizer bars $350$350
Machined alloy wheels $350 
Off-road suspension (upgrade) $0 
White-letter tires$0$0 
Total Value of Features$6,365$6,965$10,530
Value of Feature Adjustments$0$600$4,165
Value of Feature Adjustments0-546-3,814

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Specifications Comparison: Jeep Wrangler vs. Toyota 4Runner

Model Year20082012
ModelWrangler4Runner
Body4dr SUV4dr SUV
Wheelbase116.0 in109.8 in
Length184.4 in189.9 in
Width73.9 in75.8 in
Height72.3 in71.5 in
Curb Weight4,220 lb.4,675 lb.
Fuel Capacity21.6 gal.24.0 gal.
Row 1 Headroom41.3 in39.3 in
Row 1 Shoulder Room55.8 in57.8 in
Row 1 Hip Room55.6 in56.5 in
Row 1 Legroom41.0 in41.7 in
Row 2 Headroom40.3 in38.6 in
Row 2 Shoulder Room56.8 in57.8 in
Row 2 Hip Room56.7 in55.7 in
Row 2 Legroom37.2 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum
46.4 ft39.0 ft3
Cargo Volume,
Behind R2
46.446.3 ft3
Cargo Volume,
Maximum
82.0 ft388.8 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

MyGig Infotainment System with nav
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested65098%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Power Convenience Group
FeatureValueRequested?
Power front side windows250Yes
Power locks275Yes
Remote keyless entry225Yes
Alarm100No
Power rear side windows200Yes
Total Requested95090%
Total Not Requested10010%
MyGig Infotainment System with nav
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested65098%
Total Not Requested152%

Option Package Details
Toyota 4Runner Trail

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Entune
FeatureValueRequested?
Navigation system600Yes
Audio controls on steering wheel125No
Voice control for nav and audio100No
HD radio50No
SMS text-to-speech reader25No
Traffic + travel information25No
App support0No
Total Requested60065%
Total Not Requested32535%

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