Jeep Wrangler Jeep Wrangler 2010 Toyota 4Runner Toyota 4Runner 2015

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Jeep Wrangler vs. Toyota 4Runner Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota 4Runner Invoice Comparison

Lowest Total Price: $36,150

Jeep Wrangler Unlimited Rubicon   
Difference: $3,255

Lowest Total Invoice: $33,918

Jeep Wrangler Unlimited Rubicon   
Difference: $2,141

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020152015
ModelWrangler4Runner4Runner
TrimUnlimited RubiconTrailTRD Pro
Body4dr SUV4dr SUV4dr SUV
Base Price $32,050 $35,615 $41,310
Base Invoice $30,186 $32,790 $38,004
Class II trailer hitch 270    
Media Center 730N 1,550    
Front side airbags 490    
Ashtray and lighter (optional) 30 26 26
Remote start 185 499 499
4-speed automatic 825    
Entune Audio with Navigation   405  
Floor mats   225  
Disconnectable stabilizer bars   1,750  
Class II trailer hitch 240    
Media Center 730N 1,380    
Front side airbags 436    
Ashtray and lighter (optional) 27 16 16
Remote start 165 310 310
4-speed automatic 734    
Entune Audio with Navigation   360  
Floor mats   140  
Disconnectable stabilizer bars   1,558  
Options (change) 3,350 2,905 525
Options (change) 2,982 2,384 326
Destination 750 885 885
Total Price $36,150 $39,405 $42,720
Total Invoice $33,918 $36,059 $39,215

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Toyota 4Runner dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Toyota 4Runner

Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Rubicon
TrueDelta Adjusted Price Difference: $1,290
TrueDelta Adjusted Invoice Difference: $343
Model Year201020152015
ModelWrangler4Runner4Runner
TrimUnlimited RubiconTrailTRD Pro
Body4dr SUV4dr SUV4dr SUV
Engine202hp V6270hp V6270hp V6
TransmissionA4T5T5
Drivetrain4WD, PT w/4L4WD, PT w/4L4WD, PT w/4L
EPA Fuel Economy (city/highway)15/19 MPG17/21 MPG17/21 MPG
Audio (watts, speakers)368, 7?, 8?, 8
Tire (rear if not all the same)255/75-17265/70-17265/70-17
Total Price$36,150$39,405$42,720
Adjustments for Features0-1,965-2,350
Feature-Adjusted Total Price$36,150$37,440$40,370
Cost Above Minimum$0$0$2,930
Total Invoice$33,918$36,059$39,215
Adjustments for Features0-1,798-2,157
Feature-Adjusted Total Invoice$33,918$34,261$37,058
Cost Above Minimum$0$0$2,797

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Features Comparison: Jeep Wrangler vs. Toyota 4Runner

Model Year201020152015
ModelWrangler4Runner4Runner
TrimUnlimited RubiconTrailTRD Pro
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800  
5-speed manually-shiftable automatic $1000$1000
4WD, part-time w/low range$1700$1700$1700
Accessories 
AC power outlet $100$100
Power retractable rear window $350$350
Tilt steering wheel, manual$150  
Tilt/telescoping steering wheel, manual $250$250
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0$0
Crawl control $500$500
Knee airbag, driver $75$75
Knee airbag, passenger $75$75
Rearview camera $200$200
Roll bar$200  
Rollover sensor $50$50
Side curtain airbags $350$350
Terrain selector $200$200
Cargo Management 
Cargo mat $40 
Class II trailer hitch$200  
Class III trailer hitch $250$250
Roof rails $250$250
Trailering equipment (4 wire)$125  
Trailering equipment (7 wire) $150$150
Climate Control 
Interior air filter $0$0
Rear air vents $100$100
Rear defrost $200$200
Rear wiper $175$175
Wiper de-icer $25$25
Drivetrain 
Heavy-duty front axle (optional)$0  
Limited-slip rear differential$300  
Lockable front differential$150  
Exterior 
Black exterior trim (optional)  $0
Black grille (optional)  $0
Externally-mounted spare$0  
Hood scoop $100$100
Metal accent plate, lower front fascia  $0
Rear bumper protector $40$40
Rear spoiler $200$200
Removable soft top$2000  
Wheel-lip moldings $75$75
Infotainment 
App support $0$0
Audio controls on steering wheel $125$125
Bluetooth audio streaming $25$25
HD radio $50$50
Media drive$15  
Off-road navigation system$0  
Satellite radio $200$200
Satellite radio - one year subscription$250  
SMS text-to-speech reader $25$25
Traffic + travel information $25$25
Traffic information$25  
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror  $150
Automatic headlights  $125
Automatic-off headlights $25 
Heated mirrors $25$25
Illuminated visor mirror, driver $50$50
Illuminated visor mirror, passenger $50$50
Power mirrors $150$150
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row $50$50
Heated front seats  $200
Manual height adjuster, driver seat$50  
Manual recliner, second row seats $75$75
Power fore-aft adjuster, driver seat $100$100
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, driver seat $100$100
Power lumbar adjuster, driver seat $100$100
Power recliner, driver seat $100$100
Power recliner, passenger seat  $100
Power tilt adjuster, driver seat $100$100
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
All-terrain tires$0 $0
Alloy wheels $350$350
Disconnectable stabilizer bars$350$350 
Machined alloy wheels$350  
Raised heavy-duty suspension  $0
Wheels, dark finish  $0
White-letter tires$0  
Total Value of Features$6,665$8,630$9,015
Value of Feature Adjustments$0$1,965$2,350
Value of Feature Adjustments0-1,798-2,157

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Specifications Comparison: Jeep Wrangler vs. Toyota 4Runner

Model Year20102015
ModelWrangler4Runner
Body4dr SUV4dr SUV
Wheelbase116.0 in109.8 in
Length184.4 in190.2 in
Width73.9 in75.8 in
Height72.3 in71.5 in
Curb Weight4,220 lb.4,675 lb.
Fuel Capacity21.6 gal.23.0 gal.
Row 1 Headroom41.3 in39.3 in
Row 1 Shoulder Room55.8 in57.8 in
Row 1 Hip Room55.6 in56.5 in
Row 1 Legroom41.0 in41.7 in
Row 2 Headroom40.3 in38.6 in
Row 2 Shoulder Room56.8 in57.8 in
Row 2 Hip Room56.7 in55.7 in
Row 2 Legroom37.2 in32.9 in
Row 3 Headroom0.0 in34.3 in
Row 3 Shoulder Room0.0 in57.7 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in29.3 in
Cargo Volume,
Minimum
46.4 ft39.0 ft3
Cargo Volume,
Behind R2
46.446.3 ft3
Cargo Volume,
Maximum
82.0 ft388.8 ft3

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Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0Yes
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

Option Package Details
Toyota 4Runner Trail

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Entune Audio with Navigation
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio75No
App support0No
Total Requested60089%
Total Not Requested7511%

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