Kia Niro Kia Niro 2018 Toyota Prius v Toyota Prius v 2017

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Kia Niro vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Niro vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $32,745

Kia Niro EX   
Difference: $2,952

Lowest Total Invoice: $30,990

Kia Niro EX   
Difference: $2,005

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182017
ModelNiroNiroPrius v
TrimEXTouringFive
Body4dr SUV4dr SUV4dr Wagon
Base Price $26,150 $32,000 $30,935
Base Invoice $24,843 $30,370 $28,798
Premium Package 5,300    
Cargo net 50 50 49
Rear bumper protector 75 75 89
Floor mats 135 135 225
Cargo mat 95 95  
Advanced Technology Package     3,335
Bodyside moldings     179
Premium Package 4,917    
Cargo net 42 42 32
Rear bumper protector 62 62 54
Floor mats 108 108 140
Cargo mat 78 78  
Advanced Technology Package     2,988
Bodyside moldings     98
Options (change) 5,655 355 3,877
Options (change) 5,207 290 3,312
Destination 940 940 885
Total Price $32,745 $33,295 $35,697
Total Invoice $30,990 $31,600 $32,995

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Niro dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Niro vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Kia Niro EX
TrueDelta Adjusted Price Difference: $6,352
TrueDelta Adjusted Invoice Difference: $5,223
Model Year201820182017
ModelNiroNiroPrius v
TrimEXTouringFive
Body4dr SUV4dr SUV4dr Wagon
Engine104hp I4 H104hp I4 H98hp I4 H
TransmissionS6S6CVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)51/46 MPG51/46 MPG44/40 MPG
Audio (watts, speakers)315, 8315, 8120, 8
Tire (rear if not all the same)205/60-16225/45-18215/50-17
Total Price$32,745$33,295$35,697
Adjustments for Features-3,400-3,7500
Feature-Adjusted Total Price$29,345$29,545$35,697
Cost Above Minimum$0$200$0
Total Invoice$30,990$31,600$32,995
Adjustments for Features-3,218-3,5590
Feature-Adjusted Total Invoice$27,772$28,041$32,995
Cost Above Minimum$0$269$0

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Features Comparison: Kia Niro vs. Toyota Prius v

Model Year201820182017
ModelNiroNiroPrius v
TrimEXTouringFive
Body4dr SUV4dr SUV4dr Wagon
Transmission and Drivetrain 
6-speed automated manual$1100$1100 
CVT  $1000
FWD$0$0$0
Accessories 
AC power outlet$100$100 
Heated steering wheel$100$100 
Proximity trunk or liftgate opener$125$125 
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Active or whiplash-reducing head restraints, front seats  $0
Automatic braking, high-speed or partial$200$200 
Automatic braking, low-speed$200$200 
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Forward collision warning$200$200 
Lane departure prevention, steering-based$200$200 
Obstacle detection, front$150$150 
Obstacle detection, rear$250$250 
Pedestrian detection$50$50 
Radar- or camera-based collision preparation system  $0
Rollover sensor$50$50 
Temporary spare tire  $150
Vehicle health reports$0$0 
Cargo Management 
Console with shifter$150$150 
Console without shifter  $150
Roof rails$250$250 
Climate Control 
Dual-zone climate control$125$125 
Interior air filter  $0
Ionizing air filtration$50$50 
Rear air vents$100$100 
Exterior 
Active grille shutters$0$0 
Deep-tinted rear windows$275$275 
Panoramic sunroof  $1200
Sunroof$900$900 
Wheel-lip moldings$75$75 
Infotainment 
Android Auto support$100$100 
Apple CarPlay support$100$100 
CD player  $125
DVD-compatible player  $0
MP3-compatible player  $50
Rear seat USB outlets (optional)$0$0 
Siri Eyes Free support  $0
Surround sound$250$250 
Telematics service, such as OnStar  $200
Traffic + travel information  $25
Traffic information$25$25 
Voice control for external devices$0$0 
Wireless charging station$75$75 
Instruments, Lights, and Mirrors 
Approach detection$25$25 
Auto-dimming headlights  $200
Detailed driving style feedback$100$100 
Digital instruments  $0
Interior ambient lighting$150$150 
Large energy flow and fuel economy display$25$25 
LED headlights  $1000
Power-folding mirrors$50$50 
Turn signals on or near mirrors$25$25 
Xenon HID headlights$500$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300$300 
Door sill trim plates$100$100 
Leather seating surfaces$900$900 
Leather-wrapped steering wheel$150$150 
Manual fore-aft adjuster, second row seats  $75
Manual height adjuster, passenger seat$50$50 
Manual recliner, second row seats  $75
Memory system, driver seat$200$200 
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Alloy wheels $350$350
Total Value of Features$8,100$8,450$4,700
Value of Feature Adjustments$3,400$3,750$0
Value of Feature Adjustments-3,218-3,5590

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Specifications Comparison: Kia Niro vs. Toyota Prius v

Model Year20182017
ModelNiroPrius v
Body4dr SUV4dr Wagon
Wheelbase106.3 in109.4 in
Length171.5 in181.7 in
Width71.1 in69.9 in
Height60.4 in62.0 in
Curb Weight3,106 lb.3,274 lb.
Fuel Capacity11.9 gal.11.9 gal.
Row 1 Headroom40.1 in39.6 in
Row 1 Shoulder Room56.0 in55.9 in
Row 1 Hip Room53.7 in53.5 in
Row 1 Legroom41.7 in41.3 in
Row 2 Headroom39.1 in38.6 in
Row 2 Shoulder Room55.2 in55.2 in
Row 2 Hip Room48.3 in53.5 in
Row 2 Legroom37.4 in35.9 in
Cargo Volume,
Minimum
19.4 ft334.3 ft3
Cargo Volume,
Maximum
54.5 ft367.3 ft3

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Option Package Details
Kia Niro EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
Xenon HID headlights500Yes
Leather seating surfaces450No
Cooled or ventilated front seats300No
Memory system, driver seat200No
Obstacle detection, front150No
Obstacle detection, rear250No
Heated steering wheel100No
AC power outlet100No
Door sill trim plates100No
Wireless charging station75No
Adaptive cruise control450Yes
Lane departure warning200Yes
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Lane departure prevention, steering-based200No
Pedestrian detection50No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Navigation system600Yes
Surround sound250No
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Total Requested327551%
Total Not Requested317549%

Option Package Details
Toyota Prius v Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
JBL, 120W, 8 speakers350No
Total Requested65025%
Total Not Requested195075%

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