Kia Niro Kia Niro 2018 Toyota RAV4 Toyota RAV4 2018

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Kia Niro vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Niro vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $32,955

Kia Niro EX   
Difference: $3,007

Lowest Total Invoice: $31,167

Kia Niro EX   
Difference: $2,513

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820182018
ModelNiroNiroRAV4RAV4
TrimEXTouringHybrid SEHybrid Limited
Body4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $26,150 $32,000 $32,185 $34,030
Base Invoice $24,843 $30,370 $30,255 $31,988
Premium Package 5,300      
Cargo net 50 50 49 49
Floor mats 135 135   224
Roof rack crossbars 285 285 315 315
Cargo mat 95 95    
Advanced Technology Package     2,785  
Door sill trim plates       199
Hands-free trunk or liftgate       150
Premium Package 4,917      
Cargo net 42 42 35 35
Floor mats 108 108   139
Roof rack crossbars 239 239 210 210
Cargo mat 78 78    
Advanced Technology Package     2,479  
Door sill trim plates       179
Hands-free trunk or liftgate       134
Options (change) 5,865 565 3,149 937
Options (change) 5,384 467 2,724 697
Destination 940 940 995 995
Total Price $32,955 $33,505 $36,329 $35,962
Total Invoice $31,167 $31,777 $33,974 $33,680

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Niro dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Niro vs. Toyota RAV4

Lowest Adjusted Price and Invoice: Kia Niro EX
TrueDelta Adjusted Price Difference: $1,882
TrueDelta Adjusted Invoice Difference: $1,459
Model Year2018201820182018
ModelNiroNiroRAV4RAV4
TrimEXTouringHybrid SEHybrid Limited
Body4dr SUV4dr SUV4dr SUV4dr SUV
Engine104hp I4 H104hp I4 H150hp I4 H150hp I4 H
TransmissionS6S6CVTCVT
DrivetrainFWDFWDAWDAWD
EPA Fuel Economy (city/highway)51/46 MPG51/46 MPG34/30 MPG34/30 MPG
Audio (watts, speakers)315, 8315, 8576, 11?, 6
Tire (rear if not all the same)205/60-16225/45-18235/55-18235/55-18
Total Price$32,955$33,505$36,329$35,962
Adjustments for Features0-350-735-1,125
Feature-Adjusted Total Price$32,955$33,155$35,594$34,837
Cost Above Minimum$0$200$757$0
Total Invoice$31,167$31,777$33,974$33,680
Adjustments for Features0-332-687-1,054
Feature-Adjusted Total Invoice$31,167$31,445$33,287$32,626
Cost Above Minimum$0$278$661$0

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Features Comparison: Kia Niro vs. Toyota RAV4

Model Year2018201820182018
ModelNiroNiroRAV4RAV4
TrimEXTouringHybrid SEHybrid Limited
Body4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed automated manual$1100$1100  
CVT  $1000$1000
FWD$0$0  
AWD  $1700$1700
Accessories 
AC power outlet$100$100  
Hands-free trunk or liftgate   $100
Heated steering wheel$100$100  
Power liftgate   $350
Proximity trunk or liftgate opener$125$125  
Universal garage door opener  $100$100
Brakes, Airbags, and Other Safety 
911 assist$25$25  
Around view cameras  $500 
Perimeter scan  $25 
Radar- or camera-based collision preparation system  $0$0
Rearview camera$200$200 $200
Seat cushion airbag, passenger  $75$75
Temporary spare tire  $150$150
Trailer sway control   $25
Vehicle health reports$0$0  
Cargo Management 
Cargo mat$40$40 $40
Climate Control 
Interior air filter  $0$0
Ionizing air filtration$50$50  
Rear air vents$100$100  
Engine / Motor 
Automatic start / stop$150$150  
Exterior 
Active grille shutters$0$0  
Bodyside cladding (gray/black)  $250$250
Bodyside moldings$75$75  
Infotainment 
Android Auto support$100$100  
Apple CarPlay support$100$100  
CD player  $125$125
DVD-compatible player  $0$0
MP3-compatible player  $50$50
Rear seat USB outlets (optional)$0$0  
Siri Eyes Free support  $0$0
Surround sound$250$250$250 
Traffic + travel information  $25$25
Traffic information$25$25  
Voice control for external devices$0$0  
Wireless charging station$75$75  
Instruments, Lights, and Mirrors 
Approach detection$25$25  
Auto-dimming headlights  $200$200
Compass  $0$0
Detailed driving style feedback$100$100  
Interior ambient lighting$150$150  
LED headlights, single projector or low beam only  $750$750
Power-folding mirrors$50$50  
Xenon HID headlights$500$500  
Seats and Interior Trim 
Cooled or ventilated front seats$300$300  
Leather seating surfaces$900$900  
Manual height adjuster, passenger seat$50$50  
Manual recliner, second row seats  $75$75
Memory system, driver seat$200$200 $200
Synthetic leather seating surfaces  $0$0
Suspension, Wheels, and Tires 
Alloy wheels $350$350 
Chrome-coated alloy wheels   $600
Sport suspension (upgrade)  $0 
Total Value of Features$4,890$5,240$5,625$6,015
Value of Feature Adjustments$0$350$735$1,125
Value of Feature Adjustments0-332-687-1,054

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Specifications Comparison: Kia Niro vs. Toyota RAV4

Model Year20182018
ModelNiroRAV4
Body4dr SUV4dr SUV
Wheelbase106.3 in104.7 in
Length171.5 in183.5 in
Width71.1 in72.6 in
Height60.4 in65.9 in
Curb Weight3,106 lb.3,925 lb.
Fuel Capacity11.9 gal.15.9 gal.
Row 1 Headroom40.1 in39.8 in
Row 1 Shoulder Room56.0 in57.3 in
Row 1 Hip Room53.7 in54.3 in
Row 1 Legroom41.7 in42.6 in
Row 2 Headroom39.1 in38.9 in
Row 2 Shoulder Room55.2 in55.4 in
Row 2 Hip Room48.3 in48.9 in
Row 2 Legroom37.4 in37.2 in
Cargo Volume,
Minimum
19.4 ft338.4 ft3
Cargo Volume,
Maximum
54.5 ft373.4 ft3

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Option Package Details
Kia Niro EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
Xenon HID headlights500Yes
Leather seating surfaces450No
Cooled or ventilated front seats300No
Memory system, driver seat200Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Heated steering wheel100No
AC power outlet100No
Door sill trim plates100Yes
Wireless charging station75No
Adaptive cruise control450Yes
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Navigation system600Yes
Surround sound250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Total Requested507579%
Total Not Requested137521%

Option Package Details
Toyota RAV4 Hybrid SE

Advanced Technology Package
FeatureValueRequested?
Universal garage door opener100No
Auto-dimming rearview mirror150Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Surround sound250Yes
JBL, 576W, 11 speakers (with subwoofer)350No
Around view cameras300No
Perimeter scan25No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support0Yes
Total Requested142565%
Total Not Requested77535%

Option Package Details
Toyota RAV4 Hybrid Limited

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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