Kia Soul Kia Soul 2018 Toyota Prius Prime Toyota Prius Prime 2018

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Kia Soul vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Soul vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $27,920

Kia Soul +   
Difference: $2,323

Lowest Total Invoice: $26,279

Kia Soul +   
Difference: $2,473

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018
ModelSoulPrius Prime
Trim+Advanced
Body4dr Hatch4dr Hatch
Base Price $20,300 $33,300
Base Invoice $19,230 $31,968
Primo Lit Package 4,500  
Audio Package 1,500  
Universal garage door opener 350  
Floor mats 125 224
Illuminated door sill trim plates 250 299
Primo Lit Package 4,176  
Audio Package 1,377  
Universal garage door opener 291  
Floor mats 102 139
Illuminated door sill trim plates 208 225
Options (change) 6,725 523
Options (change) 6,154 364
Destination 895 920
Gas Tax 0 -4,500
Total Price $27,920 $30,243
Total Invoice $26,279 $28,752

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Soul dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Soul vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $3,033
TrueDelta Adjusted Invoice Difference: $3,141
Model Year20182018
ModelSoulPrius Prime
Trim+Advanced
Body4dr Hatch4dr Hatch
Engine161hp I495hp I4 PiH
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)315, 8?, 10
Tire (rear if not all the same)215/55-17195/65-15
Total Price$27,920$30,243
Adjustments for Features-7100
Feature-Adjusted Total Price$27,210$30,243
Total Invoice$26,279$28,752
Adjustments for Features-6680
Feature-Adjusted Total Invoice$25,611$28,752

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Features Comparison: Kia Soul vs. Toyota Prius Prime

Model Year20182018
ModelSoulPrius Prime
Trim+Advanced
Body4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Remote climate control $25
Semi-automated parking system $500
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Backup collision intervention $150
Knee airbag, driver $75
Lane departure prevention, steering-based $200
Obstacle detection, front $150
Obstacle detection, rear $250
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rollover sensor$50 
Seat cushion airbag, passenger $75
Vehicle health reports$0 
Cargo Management 
Cargo mat $40
Console with shifter$150 
Console without shifter $150
Second-row low console $100
Climate Control 
Interior air filter $0
Ionizing air filtration$50 
Rain-sensing wipers $175
Rear wiper$175 
Variable intermittent wipers$75 
Engine / Motor 
3.3 kW onboard charger $0
9 kWh battery pack $0
Automatic start / stop $150
Exterior 
Active grille shutters $0
Deep-tinted rear windows$275 
Panoramic sunroof$1200 
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
DVD-compatible player $0
Larger infotainment display $0
Siri Eyes Free support $0
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Wireless charging station $75
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Compass$0 
Detailed driving style feedback $100
Digital instruments $0
Head-up display (HUD) $350
Large energy flow and fuel economy display $25
LED headlights $1000
Power-folding mirrors$50 
Predictive driving advice $0
Speaker lights$100 
Tachometer$75 
Turn signals on or near mirrors $25
Xenon HID headlights$500 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Heated second row seats$200 
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, passenger seat$100 
Synthetic leather seating surfaces $0
Upholstered instrument cluster hood$50 
Total Value of Features$6,650$5,940
Value of Feature Adjustments$710$0
Value of Feature Adjustments-6680

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Specifications Comparison: Kia Soul vs. Toyota Prius Prime

Model Year20182018
ModelSoulPrius Prime
Body4dr Hatch4dr Hatch
Wheelbase101.2 in106.3 in
Length163.0 in182.9 in
Width70.9 in69.3 in
Height63.5 in57.9 in
Curb Weight2,885 lb.3,366 lb.
Fuel Capacity14.2 gal.11.3 gal.
Row 1 Headroom39.6 in39.4 in
Row 1 Shoulder Room55.5 in54.2 in
Row 1 Hip Room53.2 in53.7 in
Row 1 Legroom40.9 in43.2 in
Row 2 Headroom39.5 in37.2 in
Row 2 Shoulder Room54.7 in53.0 in
Row 2 Hip Room49.3 in51.6 in
Row 2 Legroom39.1 in33.4 in
Cargo Volume,
Minimum
24.2 ft319.8 ft3
Cargo Volume,
Maximum
61.3 ft30.0 ft3

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Option Package Details
Kia Soul +

Primo Lit Package
FeatureValueRequested?
Leather seating surfaces900No
Cooled or ventilated front seats300No
Upgraded instruments0No
Panoramic sunroof1200No
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Forward collision warning200Yes
LED tail lights0No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Xenon HID headlights500Yes
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Power-folding mirrors50No
Lane departure warning200Yes
Adaptive cruise control450Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Heated front seats200Yes
Heated second row seats200No
Heated steering wheel100Yes
Total Requested280048%
Total Not Requested305052%
Audio Package
FeatureValueRequested?
HD radio50Yes
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Leather-wrapped steering wheel150No
Proximity key250Yes
Engine immobilizer (optional)0No
Special interior trim0No
Upholstered instrument cluster hood50No
Total Requested102561%
Total Not Requested65039%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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