The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $29,915 Mercury Milan Premier | ||||
Difference: $13,235 | ||||
Lowest Total Invoice: $27,419 Mercury Milan Premier | ||||
Difference: $13,528 | ||||
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Model Year | 2010 | 2010 | 2018 | 2018 |
Model | Milan | Milan | Wrangler | Wrangler |
Trim | Premier | Hybrid | Unlimited Sahara | Unlimited Rubicon |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $25,000 | $28,180 | $37,345 | $40,495 |
Base Invoice | $23,050 | $25,912 | $35,647 | $38,546 |
Navigation system | 1,775 | 1,775 | ||
Package 202A / 300A | 1,995 | 3,075 | ||
All-weather floor mats | 75 | 75 | 130 | 130 |
Remote start | 345 | 345 | ||
Cold Weather Group | 595 | 595 | ||
Active Safety Group | 895 | 895 | ||
Electronic Infotainment System Group | 1,495 | 1,495 | ||
Leather seating surfaces | 1,495 | 1,495 | ||
Navigation system | 1,544 | 1,544 | ||
Package 202A / 300A | 1,735 | 2,675 | ||
All-weather floor mats | 65 | 65 | 116 | 116 |
Remote start | 300 | 300 | ||
Cold Weather Group | 530 | 530 | ||
Active Safety Group | 797 | 797 | ||
Electronic Infotainment System Group | 1,331 | 1,331 | ||
Leather seating surfaces | 1,331 | 1,331 | ||
Options (change) | 4,190 | 5,270 | 4,610 | 4,610 |
Options (change) | 3,644 | 4,584 | 4,105 | 4,105 |
Destination | 725 | 725 | 1,195 | 1,195 |
Gas Tax | 0 | -3,400 | 0 | 0 |
Total Price | $29,915 | $30,775 | $43,150 | $46,300 |
Total Invoice | $27,419 | $27,821 | $40,947 | $43,846 |
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Lowest Adjusted Price and Invoice: Mercury Milan Premier | ||||
TrueDelta Adjusted Price Difference: $11,100 | ||||
TrueDelta Adjusted Invoice Difference: $11,502 | ||||
Model Year | 2010 | 2010 | 2018 | 2018 |
Model | Milan | Milan | Wrangler | Wrangler |
Trim | Premier | Hybrid | Unlimited Sahara | Unlimited Rubicon |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 175hp I4 | 156hp I4 H | 285hp V6 | 285hp V6 |
Transmission | A6 | CVT | M6 | M6 |
Drivetrain | FWD | FWD | 4WD, PT w/4L | 4WD, PT w/4L |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 390, 12 | 390, 12 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 225/50-17 | 225/50-17 | 255/70-18 | 285/70-17 |
Total Price | $29,915 | $30,775 | $43,150 | $46,300 |
Adjustments for Features | 0 | -175 | -2,135 | -2,935 |
Feature-Adjusted Total Price | $29,915 | $30,600 | $41,015 | $43,365 |
Cost Above Minimum | $0 | $685 | $0 | $2,350 |
Total Invoice | $27,419 | $27,821 | $40,947 | $43,846 |
Adjustments for Features | 0 | -158 | -2,026 | -2,779 |
Feature-Adjusted Total Invoice | $27,419 | $27,663 | $38,921 | $41,067 |
Cost Above Minimum | $0 | $244 | $0 | $2,146 |
Model Year | 2010 | 2010 | 2018 | 2018 |
Model | Milan | Milan | Wrangler | Wrangler |
Trim | Premier | Hybrid | Unlimited Sahara | Unlimited Rubicon |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed automatic | $1000 | |||
CVT | $1000 | |||
6-speed manual | $150 | $150 | ||
FWD | $0 | $0 | ||
4WD, part-time w/low range | $1700 | $1700 | ||
Accessories | ||||
AC power outlet | $100 | $100 | $100 | |
Heated steering wheel | $100 | $100 | ||
Keyless entry keypad | $50 | $50 | ||
Remote app | $25 | $25 | ||
Universal garage door opener | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Brake assist | $50 | $50 | ||
Cross-traffic warning, rear | $100 | $100 | ||
Full-size spare tire | $225 | $225 | ||
Roll bar | $200 | $200 | ||
Side curtain airbags | $350 | $350 | ||
Temporary spare tire | $150 | $150 | ||
Trailer sway control | $25 | $25 | ||
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Overhead sunglass holder | $25 | $25 | ||
Climate Control | ||||
Rear defrost | $200 | $200 | ||
Drivetrain | ||||
Heavy-duty front axle (optional) | $0 | |||
Limited-slip rear differential | $300 | |||
Lockable front differential | $150 | |||
Lockable rear differential | $150 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | ||
Engine-block heater | $35 | $35 | ||
Exterior | ||||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | ||
Externally-mounted spare | $0 | $0 | ||
Rear spoiler | $200 | $200 | ||
Removable soft top | $2000 | $2000 | ||
Rock rails | $200 | |||
Skid plates | $150 | $150 | ||
Sunroof | $900 | $900 | ||
Tow hook(s), front | $40 | $40 | ||
Tow hook(s), rear | $25 | $25 | ||
Tubular side steps | $350 | |||
Infotainment | ||||
Android Auto support | $100 | $100 | ||
App support | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | ||
CD player | $125 | $125 | ||
DVD-compatible player | $0 | $0 | ||
HD radio | $50 | $50 | ||
Larger infotainment display | $0 | $0 | ||
Media drive | $15 | $15 | ||
MP3-compatible player | $50 | $50 | ||
Satellite radio | $200 | $200 | ||
Satellite radio - one year subscription | $250 | $250 | ||
Surround sound | $250 | $250 | ||
Telematics service, such as OnStar | $200 | $200 | ||
Voice control for external devices | $0 | $0 | ||
Instruments, Lights, and Mirrors | ||||
Compass | $0 | $0 | ||
Detailed driving style feedback | $100 | |||
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
Large energy flow and fuel economy display | $25 | |||
Seats and Interior Trim | ||||
Center armrest(s), second row | $50 | $50 | ||
Folding passenger seat | $150 | $150 | ||
Folding second row seats | $300 | $300 | $300 | |
Manual height adjuster, driver seat | $50 | $50 | ||
Power fore-aft adjuster, driver seat | $100 | $100 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | ||
Power height adjuster, driver seat | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | ||
Power tilt adjuster, driver seat | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | ||
Suspension, Wheels, and Tires | ||||
All-terrain tires | $0 | $0 | ||
Alloy wheels | $350 | $350 | $350 | |
Disconnectable stabilizer bars | $350 | |||
Off-road suspension (upgrade) | $0 | |||
Polished alloy wheels | $350 | |||
White-letter tires | $0 | |||
Total Value of Features | $5,215 | $5,390 | $7,350 | $8,150 |
Value of Feature Adjustments | $0 | $175 | $2,135 | $2,935 |
Value of Feature Adjustments | 0 | -158 | -2,026 | -2,779 |
Model Year | 2010 | 2018 |
Model | Milan | Wrangler |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 107.4 in | 118.4 in |
Length | 189.0 in | 188.4 in |
Width | 72.2 in | 73.8 in |
Height | 56.9 in | 73.6 in |
Curb Weight | 3,366 lb. | 4,216 lb. |
Fuel Capacity | 17.5 gal. | 21.5 gal. |
Row 1 Headroom | 38.7 in | 42.6 in |
Row 1 Shoulder Room | 57.4 in | 55.7 in |
Row 1 Hip Room | 54.0 in | 53.9 in |
Row 1 Legroom | 42.3 in | 41.2 in |
Row 2 Headroom | 37.8 in | 41.7 in |
Row 2 Shoulder Room | 56.5 in | 55.7 in |
Row 2 Hip Room | 53.3 in | 56.7 in |
Row 2 Legroom | 37.1 in | 38.3 in |
Cargo Volume, Minimum | 16.5 ft3 | 31.7 ft3 |
Cargo Volume, Maximum | 16.5 | 72.4 ft3 |
Package 202A / 300A | ||
Feature | Value | Requested? |
Sunroof | 900 | No |
CD changer, in-dash | 200 | No |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rear spoiler | 200 | No |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | No |
Total Requested | 650 | 25% |
Total Not Requested | 2000 | 75% |
Package 202A / 300A | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Sunroof | 900 | No |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | No |
Total Requested | 1500 | 48% |
Total Not Requested | 1600 | 52% |
Cold Weather Group | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated steering wheel | 100 | No |
Remote start | 150 | Yes |
Engine-block heater | 35 | No |
Total Requested | 350 | 72% |
Total Not Requested | 135 | 28% |
Active Safety Group | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
LED tail lights | 0 | No |
Total Requested | 450 | 100% |
Total Not Requested | 0 | 0% |
Electronic Infotainment System Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Telematics service, such as OnStar | 200 | No |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | No |
Traffic + travel information | 25 | Yes |
App support | 0 | No |
Larger infotainment display | 0 | No |
Total Requested | 875 | 78% |
Total Not Requested | 250 | 22% |
Cold Weather Group | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated steering wheel | 100 | No |
Remote start | 150 | Yes |
Engine-block heater | 35 | No |
Total Requested | 350 | 72% |
Total Not Requested | 135 | 28% |
Active Safety Group | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
LED tail lights | 0 | No |
Total Requested | 450 | 100% |
Total Not Requested | 0 | 0% |
Electronic Infotainment System Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Telematics service, such as OnStar | 200 | No |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | No |
Traffic + travel information | 25 | Yes |
App support | 0 | No |
Larger infotainment display | 0 | No |
Total Requested | 875 | 78% |
Total Not Requested | 250 | 22% |