Mercury Milan Mercury Milan 2010 Toyota Prius c Toyota Prius c 2018

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Mercury Milan vs. Toyota Prius c Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Mercury Milan vs. Toyota Prius c Invoice Comparison

Lowest Total Price: $26,433

Toyota Prius c Four   
Difference: $3,922

Lowest Total Invoice: $24,547

Toyota Prius c Four   
Difference: $2,909

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  Down Payment Interest Rate Term
Model Year20102018
ModelMilanPrius c
TrimHybridFour
Body4dr Sedan4dr Hatch
Base Price $28,180 $24,965
Base Invoice $25,912 $23,239
Navigation system 1,775  
Package 202A / 300A 3,075  
Auto-dimming rearview mirror   349
Floor mats   224
Navigation system 1,544  
Package 202A / 300A 2,675  
Auto-dimming rearview mirror   274
Floor mats   139
Options (change) 4,850 573
Options (change) 4,219 413
Destination 725 895
Gas Tax -3,400 0
Total Price $30,355 $26,433
Total Invoice $27,456 $24,547

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TrueDelta Value Comparison: Mercury Milan vs. Toyota Prius c

Lowest Adjusted Price and Invoice: Toyota Prius c Four
TrueDelta Adjusted Price Difference: $4,142
TrueDelta Adjusted Invoice Difference: $3,113
Model Year20102018
ModelMilanPrius c
TrimHybridFour
Body4dr Sedan4dr Hatch
Engine156hp I4 H73hp I4 H
TransmissionCVTCVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)41/36 MPG48/43 MPG
Audio (watts, speakers)390, 12?, 6
Tire (rear if not all the same)225/50-17175/65-15
Total Price$30,355$26,433
Adjustments for Features0-220
Feature-Adjusted Total Price$30,355$26,213
Total Invoice$27,456$24,547
Adjustments for Features0-204
Feature-Adjusted Total Invoice$27,456$24,343

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Features Comparison: Mercury Milan vs. Toyota Prius c

Model Year20102018
ModelMilanPrius c
TrimHybridFour
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000
FWD$0$0
Accessories 
AC power outlet$100 
Keyless entry keypad$50 
Proximity key $250
Semi-automated parking system $500
Universal garage door opener $100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150 
911 assist$25 
Active or whiplash-reducing head restraints, front seats $0
Automatic braking, high-speed or partial $200
Blind spot warning system$200 
Brake assist $50
Cross-traffic warning, rear$100 
Forward collision warning $200
Knee airbag, driver $75
Lane departure warning $200
Obstacle detection, front $150
Radar- or camera-based collision preparation system $0
Seat cushion airbag, driver $75
Seat cushion airbag, passenger $75
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Cargo mat $40
Overhead sunglass holder$25 
Climate Control 
Dual-zone climate control$125 
Rear wiper $175
Engine / Motor 
Automatic start / stop $150
Exterior 
Bright-finished exhaust tip(s)$25 
Wheel-lip moldings $75
Infotainment 
App support $0
HD radio $50
Media drive$15 
Siri Eyes Free support $0
Surround sound$250 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Automatic headlights$125 
Digital instruments $0
Illuminated visor mirror, driver$50 
Illuminated visor mirror, passenger$50 
Interior ambient lighting$150 
Large color reconfigurable instrument cluster display$250 
LED headlights, single projector or low beam only $750
Tachometer$75 
Turn signals on or near mirrors $25
Visor mirror, driver $10
Visor mirror, passenger $10
Seats and Interior Trim 
Center armrest(s), second row$50 
Folding passenger seat$150 
Folding second row seats $300
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual height adjuster, driver seat $50
Manual lumbar adjuster, driver seat$50 
Power fore-aft adjuster, driver seat$100 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, driver seat$100 
Power height adjuster, passenger seat$100 
Power recliner, driver seat$100 
Power tilt adjuster, driver seat$100 
Power tilt adjuster, passenger seat$100 
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$4,765$4,985
Value of Feature Adjustments$0$220
Value of Feature Adjustments0-204

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Specifications Comparison: Mercury Milan vs. Toyota Prius c

Model Year20102018
ModelMilanPrius c
Body4dr Sedan4dr Hatch
Wheelbase107.4 in100.4 in
Length189.0 in162.4 in
Width72.2 in68.6 in
Height56.9 in59.6 in
Curb Weight3,800 lb.2,530 lb.
Fuel Capacity17.5 gal.9.5 gal.
Row 1 Headroom38.7 in38.6 in
Row 1 Shoulder Room57.4 in52.3 in
Row 1 Hip Room54.0 in51.0 in
Row 1 Legroom42.3 in41.7 in
Row 2 Headroom37.8 in37.0 in
Row 2 Shoulder Room56.5 in51.7 in
Row 2 Hip Room53.3 in50.8 in
Row 2 Legroom37.1 in35.0 in
Cargo Volume,
Minimum
16.5 ft317.1 ft3
Cargo Volume,
Maximum
16.50.0 ft3

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Option Package Details
Mercury Milan Hybrid

Package 202A / 300A
FeatureValueRequested?
Leather seating surfaces900No
Heated front seats200Yes
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested130042%
Total Not Requested180058%

Option Package Details
Toyota Prius c Four

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Universal garage door opener100No
Compass0Yes
Total Requested15060%
Total Not Requested10040%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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