Lots of power w/very little turbo lag.
Lots of cornering grip, greatly reduced body roll compared to earlier model years, neutral feel in the corners, confidence-inspiring.
Hatch offers 44cu ft of capacity. Nice compromise between "practical" car and "sports car."
Owned a 2008 WRX Premium for three years. Loved it. The new model offers improved fit & finish, nicer interior, more power, and improved handling.