Not as boring as previous years. Almost daring, for a Camry. Sportier front and rear and the rear especially, flows together better than in past model years.
Airbags in seats, ceiling, dashboard, steering wheel, and even one for the knees. Has ABS and stability control, which, unfortunately is not possible to shut off, especially if you get stuck in snow.
Toyota has a reputation for reliability and quality. Although there are a few squeaks and rattles in the car I feel that this car could last the next fifteen years and come out better than many of its competitors.
Excellent service at the dealership at which I got this car. No pressure, outstanding customer service, no nonsense price negotiations, and really went out of their way to make my experience such that I would go out of my way to shop there again.