The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,256 Toyota Prius Prime Advanced | |||
Difference: $7,359 | |||
Lowest Total Invoice: $28,679 Toyota Prius Prime Advanced | |||
Difference: $5,777 | |||
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Model Year | 2017 | 2010 | 2010 |
Model | Prius Prime | Taurus | Taurus |
Trim | Advanced | Limited | SHO |
Body | 4dr Hatch | 4dr Sedan | 4dr Sedan |
Base Price | $33,100 | $31,770 | $37,770 |
Base Invoice | $31,776 | $29,263 | $34,663 |
Floor mats | 224 | ||
All-weather floor mats | 248 | 75 | 75 |
Illuminated door sill trim plates | 299 | ||
Package 302B | 2,000 | ||
Navigation system | 1,750 | 1,750 | |
Adaptive cruise control | 1,195 | 1,195 | |
Package 401B | 2,000 | ||
Floor mats | 139 | ||
All-weather floor mats | 154 | 65 | 65 |
Illuminated door sill trim plates | 225 | ||
Package 302B | 1,740 | ||
Navigation system | 1,523 | 1,523 | |
Adaptive cruise control | 1,040 | 1,040 | |
Package 401B | 1,740 | ||
Options (change) | 771 | 5,020 | 5,020 |
Options (change) | 518 | 4,368 | 4,368 |
Destination | 885 | 825 | 825 |
Gas Tax | -4,500 | 0 | 0 |
Total Price | $30,256 | $37,615 | $43,615 |
Total Invoice | $28,679 | $34,456 | $39,856 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius Prime dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced | |||
TrueDelta Adjusted Price Difference: $9,229 | |||
TrueDelta Adjusted Invoice Difference: $7,550 | |||
Model Year | 2017 | 2010 | 2010 |
Model | Prius Prime | Taurus | Taurus |
Trim | Advanced | Limited | SHO |
Body | 4dr Hatch | 4dr Sedan | 4dr Sedan |
Engine | 95hp I4 PiH | 263hp V6 | 365hp V6 |
Transmission | CVT | T6 | T6 |
Drivetrain | FWD | FWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 10 | 390, 12 | 390, 12 |
Tire (rear if not all the same) | 195/65-15 | 255/45-19 | 255/45-19 |
Total Price | $30,256 | $37,615 | $43,615 |
Adjustments for Features | -1,870 | 0 | -2,900 |
Feature-Adjusted Total Price | $28,386 | $37,615 | $40,715 |
Cost Above Minimum | $0 | $0 | $3,100 |
Total Invoice | $28,679 | $34,456 | $39,856 |
Adjustments for Features | -1,773 | 0 | -2,650 |
Feature-Adjusted Total Invoice | $26,906 | $34,456 | $37,206 |
Cost Above Minimum | $0 | $0 | $2,750 |
Model Year | 2017 | 2010 | 2010 |
Model | Prius Prime | Taurus | Taurus |
Trim | Advanced | Limited | SHO |
Body | 4dr Hatch | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
CVT | $1000 | ||
6-speed manually-shiftable automatic | $1100 | $1100 | |
FWD | $0 | $0 | |
AWD | $1700 | ||
Accessories | |||
Adaptive cruise control | $600 | $600 | |
Adaptive cruise control, all-speed | $850 | ||
Heated steering wheel | $100 | ||
Keyless entry keypad | $50 | $50 | |
Power-adjustable pedals | $125 | ||
Remote climate control | $25 | ||
Semi-automated parking system | $500 | ||
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | ||
Automatic braking, high-speed or partial | $200 | ||
Automatic braking, low-speed | $200 | ||
Backup collision intervention | $150 | ||
Blind spot warning system | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | |
Knee airbag, driver | $75 | ||
Lane departure prevention, steering-based | $200 | ||
Lane departure warning | $200 | ||
Obstacle detection, front | $150 | ||
Pedestrian detection | $50 | ||
Rollover sensor | $50 | $50 | |
Safety key | $5 | $5 | |
Seat cushion airbag, passenger | $75 | ||
Temporary spare tire | $150 | $150 | |
Vehicle health reports | $0 | $0 | |
Cargo Management | |||
Cargo cover | $75 | ||
Cargo mat | $40 | ||
Cargo net | $40 | $40 | |
Cargo tray | $40 | ||
Console with shifter | $150 | $150 | |
Console without shifter | $150 | ||
Second-row low console | $100 | ||
Climate Control | |||
Dual-zone climate control | $125 | $125 | |
Rain-sensing wipers | $175 | $175 | |
Rear air vents | $100 | $100 | |
Variable intermittent wipers | $75 | ||
Engine / Motor | |||
3.3 kW onboard charger | $0 | ||
9 kWh battery pack | $0 | ||
Automatic start / stop | $150 | ||
Exterior | |||
Active grille shutters | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | |
Rear spoiler | $200 | ||
Sunroof | $900 | ||
Infotainment | |||
App support | $0 | ||
HD radio | $50 | ||
Larger infotainment display | $0 | ||
Media drive | $15 | $15 | |
Siri Eyes Free support | $0 | ||
Surround sound | $250 | $250 | |
Telematics service, such as OnStar | $200 | ||
Voice control for external devices | $0 | $0 | |
Wireless charging station | $75 | ||
Instruments, Lights, and Mirrors | |||
Auto-dimming driver-side mirror | $75 | $75 | |
Auto-dimming headlights | $200 | $200 | |
Compass | $0 | $0 | |
Detailed driving style feedback | $100 | ||
Digital instruments | $0 | ||
Fog lights | $125 | ||
Head-up display (HUD) | $350 | ||
Interior ambient lighting | $150 | $150 | |
Large energy flow and fuel economy display | $25 | ||
LED headlights | $1000 | ||
Predictive driving advice | $0 | ||
Tachometer | $75 | $75 | |
Turn signals on or near mirrors | $25 | ||
Xenon HID headlights | $500 | ||
Seats and Interior Trim | |||
Cooled or ventilated front seats | $300 | ||
Door sill trim plates | $100 | $100 | |
Heated front seats | $200 | $200 | |
Illuminated door sill trim plates | $200 | ||
Leather seating surfaces | $900 | $900 | |
Leather-wrapped steering wheel | $150 | ||
Memory system, driver seat | $200 | $200 | |
Metal pedals | $75 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | |
Synthetic leather seating surfaces | $0 | ||
Synthetic suede inserts in leather seating surfaces | $0 | ||
Wood/leather-wrapped steering wheel | $150 | ||
Suspension, Wheels, and Tires | |||
Alloy wheels | $350 | $350 | |
Chrome-clad alloy wheels | $600 | ||
Electronic systems calibration selector | $200 | ||
Sport suspension (upgrade) | $0 | ||
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | $100 | |
Total Value of Features | $7,905 | $6,035 | $8,935 |
Value of Feature Adjustments | $1,870 | $0 | $2,900 |
Value of Feature Adjustments | -1,773 | 0 | -2,650 |
Model Year | 2017 | 2010 |
Model | Prius Prime | Taurus |
Body | 4dr Hatch | 4dr Sedan |
Wheelbase | 106.3 in | 112.9 in |
Length | 182.9 in | 202.9 in |
Width | 69.3 in | 76.2 in |
Height | 57.9 in | 60.7 in |
Curb Weight | 3,366 lb. | 4,016 lb. |
Fuel Capacity | 11.3 gal. | 20.0 gal. |
Row 1 Headroom | 39.4 in | 39.0 in |
Row 1 Shoulder Room | 54.2 in | 57.9 in |
Row 1 Hip Room | 53.7 in | 56.3 in |
Row 1 Legroom | 43.2 in | 41.9 in |
Row 2 Headroom | 37.2 in | 37.8 in |
Row 2 Shoulder Room | 53.0 in | 56.9 in |
Row 2 Hip Room | 51.6 in | 55.8 in |
Row 2 Legroom | 33.4 in | 38.1 in |
Cargo Volume, Minimum | 19.8 ft3 | 20.1 ft3 |
Cargo Volume, Maximum | 0.0 ft3 | 20.1 ft3 |
Adaptive cruise control | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | Yes |
Radar- or camera-based collision preparation system | 0 | Yes |
Forward collision alert | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Package 302B | ||
Feature | Value | Requested? |
Rain-sensing wipers | 100 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Power-adjustable pedals | 125 | No |
Surround sound | 250 | No |
Auto-dimming headlights | 200 | Yes |
Proximity key | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 850 | 52% |
Total Not Requested | 800 | 48% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 75 | Yes |
Media drive, large | 15 | No |
Total Requested | 675 | 98% |
Total Not Requested | 15 | 2% |
Adaptive cruise control | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | Yes |
Radar- or camera-based collision preparation system | 0 | Yes |
Forward collision alert | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 75 | Yes |
Media drive, large | 15 | No |
Total Requested | 675 | 98% |
Total Not Requested | 15 | 2% |
Package 401B | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | No |
Sunroof | 900 | No |
Surround sound | 250 | No |
Sony, 390W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 200 | 10% |
Total Not Requested | 1800 | 90% |