Toyota Prius Prime Toyota Prius Prime 2017 Ford Taurus Ford Taurus 2010

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Toyota Prius Prime vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius Prime vs. Ford Taurus Invoice Comparison

Lowest Total Price: $30,256

Toyota Prius Prime Advanced   
Difference: $7,359

Lowest Total Invoice: $28,679

Toyota Prius Prime Advanced   
Difference: $5,777

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720102010
ModelPrius PrimeTaurusTaurus
TrimAdvancedLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Base Price $33,100 $31,770 $37,770
Base Invoice $31,776 $29,263 $34,663
Floor mats 224    
All-weather floor mats 248 75 75
Illuminated door sill trim plates 299    
Package 302B   2,000  
Navigation system   1,750 1,750
Adaptive cruise control   1,195 1,195
Package 401B     2,000
Floor mats 139    
All-weather floor mats 154 65 65
Illuminated door sill trim plates 225    
Package 302B   1,740  
Navigation system   1,523 1,523
Adaptive cruise control   1,040 1,040
Package 401B     1,740
Options (change) 771 5,020 5,020
Options (change) 518 4,368 4,368
Destination 885 825 825
Gas Tax -4,500 0 0
Total Price $30,256 $37,615 $43,615
Total Invoice $28,679 $34,456 $39,856

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius Prime dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius Prime vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $9,229
TrueDelta Adjusted Invoice Difference: $7,550
Model Year201720102010
ModelPrius PrimeTaurusTaurus
TrimAdvancedLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Engine95hp I4 PiH263hp V6365hp V6
TransmissionCVTT6T6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10390, 12390, 12
Tire (rear if not all the same)195/65-15255/45-19255/45-19
Total Price$30,256$37,615$43,615
Adjustments for Features-1,8700-2,900
Feature-Adjusted Total Price$28,386$37,615$40,715
Cost Above Minimum$0$0$3,100
Total Invoice$28,679$34,456$39,856
Adjustments for Features-1,7730-2,650
Feature-Adjusted Total Invoice$26,906$34,456$37,206
Cost Above Minimum$0$0$2,750

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Features Comparison: Toyota Prius Prime vs. Ford Taurus

Model Year201720102010
ModelPrius PrimeTaurusTaurus
TrimAdvancedLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0 
AWD  $1700
Accessories 
Adaptive cruise control $600$600
Adaptive cruise control, all-speed$850  
Heated steering wheel$100  
Keyless entry keypad $50$50
Power-adjustable pedals $125 
Remote climate control$25  
Semi-automated parking system$500  
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial$200  
Automatic braking, low-speed$200  
Backup collision intervention$150  
Blind spot warning system$200$200 
Cross-traffic warning, rear$100$100 
Knee airbag, driver$75  
Lane departure prevention, steering-based$200  
Lane departure warning$200  
Obstacle detection, front$150  
Pedestrian detection$50  
Rollover sensor $50$50
Safety key $5$5
Seat cushion airbag, passenger$75  
Temporary spare tire $150$150
Vehicle health reports $0$0
Cargo Management 
Cargo cover$75  
Cargo mat$40  
Cargo net $40$40
Cargo tray$40  
Console with shifter $150$150
Console without shifter$150  
Second-row low console$100  
Climate Control 
Dual-zone climate control $125$125
Rain-sensing wipers$175$175 
Rear air vents $100$100
Variable intermittent wipers  $75
Engine / Motor 
3.3 kW onboard charger$0  
9 kWh battery pack$0  
Automatic start / stop$150  
Exterior 
Active grille shutters$0  
Bright-finished exhaust tip(s) $25$25
Rear spoiler  $200
Sunroof  $900
Infotainment 
App support$0  
HD radio$50  
Larger infotainment display$0  
Media drive $15$15
Siri Eyes Free support$0  
Surround sound $250$250
Telematics service, such as OnStar$200  
Voice control for external devices $0$0
Wireless charging station$75  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming headlights$200$200 
Compass $0$0
Detailed driving style feedback$100  
Digital instruments$0  
Fog lights$125  
Head-up display (HUD)$350  
Interior ambient lighting $150$150
Large energy flow and fuel economy display$25  
LED headlights$1000  
Predictive driving advice$0  
Tachometer $75$75
Turn signals on or near mirrors$25  
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates $100$100
Heated front seats$200 $200
Illuminated door sill trim plates$200  
Leather seating surfaces $900$900
Leather-wrapped steering wheel  $150
Memory system, driver seat $200$200
Metal pedals  $75
Power lumbar adjuster, passenger seat $100$100
Power recliner, passenger seat $100$100
Synthetic leather seating surfaces$0  
Synthetic suede inserts in leather seating surfaces  $0
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Chrome-clad alloy wheels $600 
Electronic systems calibration selector$200  
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$7,905$6,035$8,935
Value of Feature Adjustments$1,870$0$2,900
Value of Feature Adjustments-1,7730-2,650

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Specifications Comparison: Toyota Prius Prime vs. Ford Taurus

Model Year20172010
ModelPrius PrimeTaurus
Body4dr Hatch4dr Sedan
Wheelbase106.3 in112.9 in
Length182.9 in202.9 in
Width69.3 in76.2 in
Height57.9 in60.7 in
Curb Weight3,366 lb.4,016 lb.
Fuel Capacity11.3 gal.20.0 gal.
Row 1 Headroom39.4 in39.0 in
Row 1 Shoulder Room54.2 in57.9 in
Row 1 Hip Room53.7 in56.3 in
Row 1 Legroom43.2 in41.9 in
Row 2 Headroom37.2 in37.8 in
Row 2 Shoulder Room53.0 in56.9 in
Row 2 Hip Room51.6 in55.8 in
Row 2 Legroom33.4 in38.1 in
Cargo Volume,
Minimum
19.8 ft320.1 ft3
Cargo Volume,
Maximum
0.0 ft320.1 ft3

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Option Package Details
Ford Taurus Limited

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested650100%
Total Not Requested00%
Package 302B
FeatureValueRequested?
Rain-sensing wipers100Yes
Auto-dimming driver-side mirror75No
Power-adjustable pedals125No
Surround sound250No
Auto-dimming headlights200Yes
Proximity key250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested85052%
Total Not Requested80048%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%

Option Package Details
Ford Taurus SHO

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200Yes
Total Requested650100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%
Package 401B
FeatureValueRequested?
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900No
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested20010%
Total Not Requested180090%

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