| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. BMW 1-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. BMW 1-Series Invoice Comparison
Lowest Total Price: $24,379 Toyota Prius | |||||
| Difference: $12,996 | |||||
Lowest Total Invoice: $22,096 Toyota Prius | |||||
| Difference: $12,494 | |||||
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| Model Year | 2007 | 2007 | 2013 | 2013 | 2013 |
| Model | Prius | Prius | 1-Series | 1-Series | 1-Series |
| Trim | Base | Touring | 128i | 135i | 135is |
| Body | 4dr Hatch | 4dr Hatch | 2dr Coupe | 2dr Coupe | 2dr Coupe |
| Base Price | $22,175 | $23,070 | $31,200 | $39,300 | $43,250 |
| Base Invoice | $20,419 | $21,171 | $28,885 | $36,335 | $39,970 |
| Package 6 | 4,550 | 4,175 | |||
| Floor mats | 184 | 184 | |||
| Technology Package | 2,350 | 2,350 | 2,350 | ||
| Metallic paint (extra cost) | 550 | 550 | 550 | ||
| Xenon HID headlights | 900 | ||||
| Leather seating surfaces | 1,450 | ||||
| Premium Package | 2,400 | 2,400 | |||
| Package 6 | 4,095 | 3,758 | |||
| Floor mats | 112 | 112 | |||
| Technology Package | 2,140 | 2,140 | 2,140 | ||
| Metallic paint (extra cost) | 500 | 500 | 500 | ||
| Xenon HID headlights | 820 | ||||
| Leather seating surfaces | 1,320 | ||||
| Premium Package | 2,185 | 2,185 | |||
| Options (change) | 4,734 | 4,359 | 5,250 | 5,300 | 5,300 |
| Options (change) | 4,207 | 3,870 | 4,780 | 4,825 | 4,825 |
| Destination | 620 | 620 | 925 | 925 | 925 |
| Gas Tax | -3,150 | -3,150 | 0 | 0 | 0 |
| Total Price | $24,379 | $24,899 | $37,375 | $45,525 | $49,475 |
| Total Invoice | $22,096 | $22,511 | $34,590 | $42,085 | $45,720 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or BMW 1-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. BMW 1-Series
| Lowest Adjusted Price and Invoice: Toyota Prius | |||||
| TrueDelta Adjusted Price Difference: $13,671 | |||||
| TrueDelta Adjusted Invoice Difference: $13,106 | |||||
| Model Year | 2007 | 2007 | 2013 | 2013 | 2013 |
| Model | Prius | Prius | 1-Series | 1-Series | 1-Series |
| Trim | Base | Touring | 128i | 135i | 135is |
| Body | 4dr Hatch | 4dr Hatch | 2dr Coupe | 2dr Coupe | 2dr Coupe |
| Engine | 76hp I4 H | 76hp I4 H | 230hp I6 | 300hp I6 | 320hp I6 |
| Transmission | CVT | CVT | M6 | M6 | M6 |
| Drivetrain | FWD | FWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 9 | ?, 9 | 180, 8 | 180, 8 | 180, 8 |
| Tire (rear if not all the same) | 185/65-15 | 195/55-16 | 205/50-17 | 215/40-18 | 215/40-18 |
| Total Price | $24,379 | $24,899 | $37,375 | $45,525 | $49,475 |
| Adjustments for Features | -675 | -675 | 0 | -3,530 | -3,630 |
| Feature-Adjusted Total Price | $23,704 | $24,224 | $37,375 | $41,995 | $45,845 |
| Cost Above Minimum | $0 | $520 | $0 | $4,620 | $8,470 |
| Total Invoice | $22,096 | $22,511 | $34,590 | $42,085 | $45,720 |
| Adjustments for Features | -612 | -610 | 0 | -3,263 | -3,354 |
| Feature-Adjusted Total Invoice | $21,484 | $21,901 | $34,590 | $38,822 | $42,366 |
| Cost Above Minimum | $0 | $417 | $0 | $4,232 | $7,776 |
Features Comparison: Toyota Prius vs. BMW 1-Series
| Model Year | 2007 | 2007 | 2013 | 2013 | 2013 |
| Model | Prius | Prius | 1-Series | 1-Series | 1-Series |
| Trim | Base | Touring | 128i | 135i | 135is |
| Body | 4dr Hatch | 4dr Hatch | 2dr Coupe | 2dr Coupe | 2dr Coupe |
| Transmission and Drivetrain | |||||
| CVT | $1000 | $1000 | |||
| 6-speed manual | $150 | $150 | $150 | ||
| FWD | $0 | $0 | |||
| RWD | $0 | $0 | $0 | ||
| Accessories | |||||
| Power rear side windows | $200 | $200 | |||
| Proximity key | $250 | $250 | $250 | $250 | |
| Remote app | $25 | $25 | $25 | ||
| Remote window/roof operation | $15 | $15 | $15 | ||
| Tilt steering wheel, manual | $150 | $150 | |||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
| Universal garage door opener | $100 | $100 | $100 | $100 | |
| Brakes, Airbags, and Other Safety | |||||
| 4-wheel disc brakes | $150 | $150 | $150 | ||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | ||
| Rearview camera | $200 | $200 | |||
| Tires, run-flat | $150 | $150 | $150 | ||
| Cargo Management | |||||
| Cargo cover | $75 | $75 | |||
| Cargo mat | $40 | $40 | |||
| Console with shifter | $150 | $150 | $150 | ||
| Console without shifter | $150 | $150 | |||
| Overhead sunglass holder | $25 | $25 | |||
| Second-row low console | $100 | $100 | $100 | ||
| Climate Control | |||||
| Dual-zone climate control | $125 | $125 | $125 | ||
| Heated windshield washer nozzles | $15 | $15 | $15 | ||
| Rain-sensing wipers | $175 | $175 | $175 | ||
| Rear wiper | $175 | $175 | |||
| Residual heat | $50 | $50 | $50 | ||
| Variable intermittent wipers | $75 | $75 | |||
| Engine / Motor | |||||
| Raised top speed limiter | $0 | ||||
| Exterior | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
| Larger rear spoiler | $200 | ||||
| Rear spoiler | $200 | $200 | $200 | ||
| Sport rocker panels (optional) | $0 | $0 | |||
| Sunroof | $900 | $900 | |||
| Infotainment | |||||
| App support | $0 | $0 | $0 | ||
| Bluetooth audio streaming | $25 | $25 | $25 | ||
| CD changer, in-dash | $325 | $325 | |||
| CD player | $125 | $125 | $125 | ||
| DVD-compatible player | $0 | $0 | $0 | ||
| HD radio | $50 | $50 | $50 | ||
| iPod integration | $100 | $100 | $100 | ||
| Media drive | $15 | $15 | $15 | ||
| Satellite radio | $200 | $200 | |||
| SMS text-to-speech reader | $25 | $25 | $25 | ||
| Telematics service, such as OnStar | $200 | $200 | $200 | ||
| Traffic information | $25 | $25 | $25 | ||
| Voice control for external devices | $0 | $0 | $0 | ||
| Instruments, Lights, and Mirrors | |||||
| Auto-dimming driver-side mirror | $75 | $75 | |||
| Auto-dimming passenger-side mirror | $75 | $75 | |||
| Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | |
| Automatic headlights | $125 | $125 | $125 | ||
| Compass | $0 | $0 | |||
| Cornering lights | $50 | $50 | $50 | ||
| Digital instruments | $0 | $0 | |||
| Headlight washers | $50 | $50 | |||
| Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | |
| Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | |
| Large energy flow and fuel economy display | $25 | $25 | |||
| Mirror tilt-down in reverse | $25 | $25 | $25 | ||
| Power-folding mirrors | $50 | $50 | |||
| Steering-linked headlights | $150 | $150 | $150 | ||
| Tachometer | $75 | $75 | $75 | ||
| Turn signals on or near mirrors | $25 | $25 | $25 | ||
| Visor mirror, driver | $10 | ||||
| Visor mirror, passenger | $10 | ||||
| Seats and Interior Trim | |||||
| Aluminum trim | $100 | $100 | |||
| Center armrest(s), second row | $50 | $50 | |||
| Manual thigh support length adjuster, driver seat | $50 | ||||
| Manual thigh support length adjuster, passenger seat | $50 | ||||
| Manual tilt adjuster, driver seat | $50 | ||||
| Manual tilt adjuster, passenger seat | $50 | ||||
| Memory system, driver seat | $200 | $200 | |||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | |||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |||
| Power fore-aft adjuster, driver seat | $100 | $100 | |||
| Power fore-aft adjuster, passenger seat | $100 | $100 | |||
| Power height adjuster, driver seat | $100 | $100 | |||
| Power height adjuster, passenger seat | $100 | $100 | |||
| Power recliner, driver seat | $100 | $100 | |||
| Power recliner, passenger seat | $100 | $100 | |||
| Power seatback bolsters, driver seat | $100 | ||||
| Power seatback bolsters, passenger seat | $100 | ||||
| Power tilt adjuster, driver seat | $100 | $100 | |||
| Power tilt adjuster, passenger seat | $100 | $100 | |||
| Wood trim | $300 | ||||
| Suspension, Wheels, and Tires | |||||
| Sport suspension (upgrade) | $0 | $0 | $0 | ||
| Total Value of Features | $3,290 | $3,290 | $2,615 | $6,145 | $6,245 |
| Value of Feature Adjustments | $675 | $675 | $0 | $3,530 | $3,630 |
| Value of Feature Adjustments | -612 | -610 | 0 | -3,263 | -3,354 |
Specifications Comparison: Toyota Prius vs. BMW 1-Series
| Model Year | 2007 | 2013 |
| Model | Prius | 1-Series |
| Body | 4dr Hatch | 2dr Coupe |
| Wheelbase | 106.3 in | 104.7 in |
| Length | 175.0 in | 172.2 in |
| Width | 67.9 in | 68.8 in |
| Height | 58.1 in | 56.0 in |
| Curb Weight | 2,891 lb. | 3,209 lb. |
| Fuel Capacity | 11.9 gal. | 14.0 gal. |
| Row 1 Headroom | 39.1 in | 37.9 in |
| Row 1 Shoulder Room | 55.3 in | 54.0 in |
| Row 1 Hip Room | 51.0 in | 0.0 in |
| Row 1 Legroom | 41.9 in | 41.4 in |
| Row 2 Headroom | 37.1 in | 37.1 in |
| Row 2 Shoulder Room | 53.0 in | 53.4 in |
| Row 2 Hip Room | 51.6 in | 0.0 in |
| Row 2 Legroom | 38.6 in | 32.0 in |
| Cargo Volume | 16.1 ft3 | 10.0 ft3 |
Option Package Details
Toyota Prius
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Navigation system | 600 | Yes |
| Xenon HID headlights | 500 | Yes |
| Fog lights | 125 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| CD changer, in-dash | 200 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Rearview camera | 200 | No |
| Total Requested | 3475 | 80% |
| Total Not Requested | 850 | 20% |
Option Package Details
Toyota Prius Touring
| Package 6 | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Leather-wrapped steering wheel | 150 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Navigation system | 600 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| Alarm | 100 | No |
| CD changer, in-dash | 200 | No |
| JBL, 9 speakers | 350 | No |
| Stability control | 400 | Yes |
| MP3-compatible player | 50 | Yes |
| Proximity key | 250 | Yes |
| Aux input | 50 | Yes |
| Rearview camera | 200 | No |
| Total Requested | 2850 | 77% |
| Total Not Requested | 850 | 23% |
Option Package Details
BMW 1-Series 128i
| Xenon HID headlights | ||
| Feature | Value | Requested? |
| Xenon HID headlights | 500 | Yes |
| Steering-linked headlights | 150 | No |
| Cornering lights | 50 | No |
| Total Requested | 500 | 71% |
| Total Not Requested | 200 | 29% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Media drive, large | 15 | No |
| App support | 0 | No |
| Bluetooth cell phone link | 100 | Yes |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Remote app | 25 | No |
| Telematics service, such as OnStar | 200 | No |
| Total Requested | 800 | 72% |
| Total Not Requested | 315 | 28% |
Option Package Details
BMW 1-Series 135i
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Media drive, large | 15 | No |
| App support | 0 | No |
| Bluetooth cell phone link | 100 | Yes |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Remote app | 25 | No |
| Telematics service, such as OnStar | 200 | No |
| Total Requested | 800 | 72% |
| Total Not Requested | 315 | 28% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Illuminated visor mirror, passenger | 40 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | No |
| Proximity key | 250 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Interior ambient lighting | 150 | No |
| Satellite radio - one year subscription | 250 | No |
| Illuminated visor mirror, driver | 40 | Yes |
| Total Requested | 1480 | 71% |
| Total Not Requested | 600 | 29% |
Option Package Details
BMW 1-Series 135is
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Media drive, large | 15 | No |
| App support | 0 | No |
| Bluetooth cell phone link | 100 | Yes |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | No |
| Remote app | 25 | No |
| Telematics service, such as OnStar | 200 | No |
| Total Requested | 800 | 72% |
| Total Not Requested | 315 | 28% |
| Premium Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Illuminated visor mirror, passenger | 40 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | No |
| Proximity key | 250 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Interior ambient lighting | 150 | No |
| Satellite radio - one year subscription | 250 | No |
| Illuminated visor mirror, driver | 40 | Yes |
| Total Requested | 1480 | 71% |
| Total Not Requested | 600 | 29% |
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