Toyota Prius Toyota Prius 2007 BMW 1-Series BMW 1-Series 2010

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Toyota Prius vs. BMW 1-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 1-Series Invoice Comparison

Lowest Total Price: $24,379

Toyota Prius   
Difference: $11,146

Lowest Total Invoice: $22,096

Toyota Prius   
Difference: $10,784

Calculate Payments

  Down Payment Interest Rate Term
Model Year2007200720102010
ModelPriusPrius1-Series1-Series
TrimBaseTouring128i135i
Body4dr Hatch4dr Hatch2dr Coupe2dr Coupe
Base Price $22,175 $23,070 $29,150 $36,050
Base Invoice $20,419 $21,171 $27,000 $33,345
Package 6 4,550 4,175    
Floor mats 184 184    
Navigation system     2,100 2,100
Metallic paint (extra cost)     550 550
Proximity key     500 500
Leather seating surfaces     1,450 1,450
Xenon HID headlights     900  
Package 6 4,095 3,758    
Floor mats 112 112    
Navigation system     1,910 1,910
Metallic paint (extra cost)     500 500
Proximity key     455 455
Leather seating surfaces     1,320 1,320
Xenon HID headlights     820  
Options (change) 4,734 4,359 5,500 4,600
Options (change) 4,207 3,870 5,005 4,185
Destination 620 620 875 875
Gas Tax -3,150 -3,150 0 0
Total Price $24,379 $24,899 $35,525 $41,525
Total Invoice $22,096 $22,511 $32,880 $38,405

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or BMW 1-Series dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. BMW 1-Series

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $12,146
TrueDelta Adjusted Invoice Difference: $11,690
Model Year2007200720102010
ModelPriusPrius1-Series1-Series
TrimBaseTouring128i135i
Body4dr Hatch4dr Hatch2dr Coupe2dr Coupe
Engine76hp I4 H76hp I4 H230hp I6300hp I6
TransmissionCVTCVTM6M6
DrivetrainFWDFWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9?, 10?, 10
Tire (rear if not all the same)185/65-15195/55-16205/50-17215/40-18
Total Price$24,379$24,899$35,525$41,525
Adjustments for Features-1,000-1,0000-1,350
Feature-Adjusted Total Price$23,379$23,899$35,525$40,175
Cost Above Minimum$0$520$0$4,650
Total Invoice$22,096$22,511$32,880$38,405
Adjustments for Features-906-9040-1,249
Feature-Adjusted Total Invoice$21,190$21,607$32,880$37,156
Cost Above Minimum$0$417$0$4,276

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Features Comparison: Toyota Prius vs. BMW 1-Series

Model Year2007200720102010
ModelPriusPrius1-Series1-Series
TrimBaseTouring128i135i
Body4dr Hatch4dr Hatch2dr Coupe2dr Coupe
Transmission and Drivetrain 
CVT$1000$1000  
6-speed manual  $150$150
FWD$0$0  
RWD  $0$0
Accessories 
Power rear side windows$200$200  
Remote window/roof operation  $15$15
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, manual  $250$250
Universal garage door opener$100$100  
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150$150
Active or whiplash-reducing head restraints, front seats  $0$0
Rearview camera$200$200  
Tires, run-flat  $150$150
Cargo Management 
Cargo cover$75$75  
Cargo mat$40$40  
Console with shifter  $150$150
Console without shifter$150$150  
Overhead sunglass holder$25$25  
Second-row low console  $100$100
Climate Control 
Dual-zone climate control  $125$125
Heated windshield washer nozzles  $15$15
Rain-sensing wipers  $175$175
Rear wiper$175$175  
Variable intermittent wipers$75$75  
Exterior 
Bright-finished exhaust tip(s)  $25$25
Larger rear spoiler $200  
Rear spoiler$200  $200
Sport rocker panels (optional)   $0
Sunroof   $900
Infotainment 
Bluetooth cell phone link$100$100  
CD changer, in-dash$325$325  
CD player  $125$125
Media drive  $15$15
Traffic information  $25$25
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150$150  
Automatic headlights  $125$125
Cornering lights  $50$50
Digital instruments$0$0  
Headlight washers   $50
Illuminated visor mirror, driver$50$50  
Illuminated visor mirror, passenger$50$50  
Large energy flow and fuel economy display$25$25  
Mirror tilt-down in reverse  $25$25
Steering-linked headlights  $150$150
Tachometer  $75$75
Turn signals on or near mirrors  $25$25
Visor mirror, driver  $10$10
Visor mirror, passenger  $10$10
Seats and Interior Trim 
Aluminum trim  $100 
Center armrest(s), second row$50$50  
Manual tilt adjuster, driver seat  $50$50
Manual tilt adjuster, passenger seat  $50$50
Wood trim   $300
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0 $0
Total Value of Features$3,140$3,140$2,140$3,490
Value of Feature Adjustments$1,000$1,000$0$1,350
Value of Feature Adjustments-906-9040-1,249

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Specifications Comparison: Toyota Prius vs. BMW 1-Series

Model Year20072010
ModelPrius1-Series
Body4dr Hatch2dr Coupe
Wheelbase106.3 in104.7 in
Length175.0 in171.7 in
Width67.9 in68.8 in
Height58.1 in56.0 in
Curb Weight2,891 lb.3,253 lb.
Fuel Capacity11.9 gal.14.0 gal.
Row 1 Headroom39.1 in37.9 in
Row 1 Shoulder Room55.3 in54.0 in
Row 1 Hip Room51.0 in0.0 in
Row 1 Legroom41.9 in41.4 in
Row 2 Headroom37.1 in37.1 in
Row 2 Shoulder Room53.0 in53.4 in
Row 2 Hip Room51.6 in0.0 in
Row 2 Legroom38.6 in32.0 in
Cargo Volume16.1 ft310.0 ft3

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Option Package Details
Toyota Prius

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Bluetooth cell phone link100No
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested312572%
Total Not Requested120028%

Option Package Details
Toyota Prius Touring

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Bluetooth cell phone link100No
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200No
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested250068%
Total Not Requested120032%

Option Package Details
BMW 1-Series 128i

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Total Requested70095%
Total Not Requested405%
Xenon HID headlights
FeatureValueRequested?
Xenon HID headlights500Yes
Steering-linked headlights150No
Cornering lights50No
Total Requested50071%
Total Not Requested20029%

Option Package Details
BMW 1-Series 135i

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Total Requested70095%
Total Not Requested405%

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