Toyota Prius Toyota Prius 2007 BMW 7-Series BMW 7-Series 2010

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Toyota Prius vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $24,379

Toyota Prius   
Difference: $64,146

Lowest Total Invoice: $22,096

Toyota Prius   
Difference: $59,674

Calculate Payments

  Down Payment Interest Rate Term
Model Year2007200720102010
ModelPriusPrius7-Series7-Series
TrimBaseTouring750Li760Li
Body4dr Hatch4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Base Price $22,175 $23,070 $85,900 $137,000
Base Invoice $20,419 $21,171 $79,210 $126,220
Package 6 4,550 4,175    
Floor mats 184 184    
Rearview camera     750  
Package 6 4,095 3,758    
Floor mats 112 112    
Rearview camera     685  
Options (change) 4,734 4,359 750 0
Options (change) 4,207 3,870 685 0
Destination 620 620 875 875
Gas Tax -3,150 -3,150 1,000 1,700
Total Price $24,379 $24,899 $88,525 $139,575
Total Invoice $22,096 $22,511 $81,770 $128,795

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $57,216
TrueDelta Adjusted Invoice Difference: $53,273
Model Year2007200720102010
ModelPriusPrius7-Series7-Series
TrimBaseTouring750Li760Li
Body4dr Hatch4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Engine76hp I4 H76hp I4 H400hp V8535hp V12
TransmissionCVTCVTT6T8
DrivetrainFWDFWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9205, 10600, 16
Tire (rear if not all the same)185/65-15195/55-16245/50-18245/45-19
Total Price$24,379$24,899$88,525$139,575
Adjustments for Features00-6,930-15,780
Feature-Adjusted Total Price$24,379$24,899$81,595$123,795
Cost Above Minimum$0$520$0$42,200
Total Invoice$22,096$22,511$81,770$128,795
Adjustments for Features00-6,401-14,561
Feature-Adjusted Total Invoice$22,096$22,511$75,369$114,234
Cost Above Minimum$0$415$0$38,865

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Features Comparison: Toyota Prius vs. BMW 7-Series

Model Year2007200720102010
ModelPriusPrius7-Series7-Series
TrimBaseTouring750Li760Li
Body4dr Hatch4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
CVT$1000$1000  
6-speed manually-shiftable automatic  $1100 
8-speed manually-shiftable automatic   $1300
FWD$0$0  
RWD  $0$0
Accessories 
Heated steering wheel   $100
Power door closers   $300
Power trunk closer   $350
Proximity key$250$250 $250
Remote window/roof operation  $15$15
Sunshade, rear, power   $225
Sunshades, second row, power   $225
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, power  $350$350
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150$150
Active or whiplash-reducing head restraints, front seats  $0$0
Around view cameras   $500
Blind spot warning system   $200
Knee airbag, driver  $75$75
Knee airbag, passenger  $75$75
Lane departure warning   $200
Obstacle detection, front  $150$150
Obstacle detection, rear  $250$250
Passenger side camera  $200 
Rearview camera$200$200$200 
Tires, run-flat  $150$150
Cargo Management 
Air-conditioned storage compartment  $50$50
Cargo cover$75$75  
Cargo mat$40$40  
Console with shifter  $150$150
Console without shifter$150$150  
Overhead sunglass holder$25$25  
Rear seat pass-through   $100
Ski sack   $50
Climate Control 
Dual-zone climate control  $125$125
Heated windshield washer nozzles  $15$15
Rain-sensing wipers  $175$175
Rear air vents with automatic controls  $250$250
Rear dual-zone climate control  $125$125
Rear wiper$175$175  
Residual heat  $50$50
Variable intermittent wipers$75$75  
Wiper de-icer  $25$25
Engine / Motor 
Regenerative braking  $0$0
Exterior 
Bright-finished exhaust tip(s)  $25$25
Larger rear spoiler $200  
Rear spoiler$200   
Sunroof  $900$900
Infotainment 
CD changer, in-dash$325$325  
CD changer, remote   $200
CD player  $125$125
DVD-compatible player   $0
HD radio  $50$50
Media drive  $15$15
Satellite radio   $200
Surround sound   $250
Telematics service, such as OnStar  $200$200
Traffic information  $25$25
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75$75
Auto-dimming headlights   $200
Auto-dimming passenger-side mirror  $75$75
Automatic headlights  $125$125
Compass  $0$0
Cornering lights  $50$50
Digital instruments$0$0  
Head-up display (HUD)   $350
Headlight washers  $50$50
Illuminated vanity mirrors, rear seat  $100$100
Large energy flow and fuel economy display$25$25  
Mirror tilt-down in reverse  $25$25
Power-folding mirrors  $50$50
Steering-linked headlights  $150$150
Tachometer  $75$75
Turn signals on or near mirrors  $25$25
Seats and Interior Trim 
Ceramic controls   $0
Cooled or ventilated front seats   $300
Cooled or ventilated second row seats   $200
Folding second row seats$300$300  
Heated front seats  $200$200
Heated second row seats   $200
Massage, driver seat   $100
Massage, passenger seat   $100
Memory system, driver seat  $200$200
Memory system, passenger seat  $150$150
Power 4-way lumbar adjuster, driver seat  $150$150
Power 4-way lumbar adjuster, passenger seat  $150$150
Power 4-way lumbar adjuster, second row seats   $225
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat  $100$100
Power headrest height adjuster, driver seat  $50$50
Power headrest height adjuster, passenger seat  $50$50
Power headrest height adjuster, second row seats   $75
Power height adjuster, driver seat  $100$100
Power height adjuster, passenger seat  $100$100
Power recliner, driver seat  $100$100
Power recliner, passenger seat  $100$100
Power recliner, second row seats   $150
Power seatback bolsters, driver seat  $100$100
Power seatback bolsters, passenger seat  $100$100
Power thigh support length adjuster, driver seat  $100$100
Power thigh support length adjuster, passenger seat  $100$100
Power tilt adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat  $100$100
Power tilt adjuster, second row seats   $150
Power upper seatback recliner, driver seat  $100$100
Power upper seatback recliner, passenger seat  $100$100
Power upper seatback recliner, second row seats   $150
Upholstered instrument panel  $300 
Upholstered instrument panel, leather   $1000
Wood trim  $300$300
Suspension, Wheels, and Tires 
Active stabilizer bars   $500
Active steering   $1000
Adaptive dampers - electrical  $500$500
Electronic systems calibration selector  $200$200
Rear air springs, auto-leveling  $350$350
Rear wheel steering   $1500
Sport suspension (upgrade) $0  
Transmission 
Steering-wheel-mounted transmission controls  $100$100
Total Value of Features$2,990$2,990$9,920$18,770
Value of Feature Adjustments$0$0$6,930$15,780
Value of Feature Adjustments00-6,401-14,561

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Specifications Comparison: Toyota Prius vs. BMW 7-Series

Model Year20072010
ModelPrius7-Series
Body4dr Hatch4dr Sedan, ext.
Wheelbase106.3 in126.4 in
Length175.0 in205.3 in
Width67.9 in74.9 in
Height58.1 in58.7 in
Curb Weight2,891 lb.4,641 lb.
Fuel Capacity11.9 gal.21.7 gal.
Row 1 Headroom39.1 in40.8 in
Row 1 Shoulder Room55.3 in59.2 in
Row 1 Hip Room51.0 in0.0 in
Row 1 Legroom41.9 in41.2 in
Row 2 Headroom37.1 in38.9 in
Row 2 Shoulder Room53.0 in57.6 in
Row 2 Hip Room51.6 in0.0 in
Row 2 Legroom38.6 in44.3 in
Cargo Volume16.1 ft317.7 ft3

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Option Package Details
Toyota Prius

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested387590%
Total Not Requested45010%

Option Package Details
Toyota Prius Touring

Package 6
FeatureValueRequested?
Leather seating surfaces900Yes
Leather-wrapped steering wheel150Yes
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested325088%
Total Not Requested45012%

Option Package Details
BMW 7-Series 750Li

Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Passenger side camera200No
Total Requested20050%
Total Not Requested20050%

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