Toyota Prius Toyota Prius 2010 BMW 7-Series BMW 7-Series 2010

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Toyota Prius vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $57,265

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $52,959

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102010
ModelPrius7-Series7-Series
TrimV750Li760Li
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Base Price $28,070 $85,900 $137,000
Base Invoice $26,129 $79,210 $126,220
Advanced Technology Package 5,180    
Adaptive cruise control, all-speed   2,400 2,400
Rearview camera   750  
Satellite radio - one year subscription   350  
Advanced Technology Package 4,377    
Adaptive cruise control, all-speed   2,135 2,135
Rearview camera   685  
Satellite radio - one year subscription   320  
Options (change) 5,180 3,500 2,400
Options (change) 4,377 3,140 2,135
Destination 760 875 875
Gas Tax 0 1,000 1,700
Total Price $34,010 $91,275 $141,975
Total Invoice $31,266 $84,225 $130,930

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $51,860
TrueDelta Adjusted Invoice Difference: $47,971
Model Year201020102010
ModelPrius7-Series7-Series
TrimV750Li760Li
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Engine98hp I4 H400hp V8535hp V12
TransmissionCVTT6T8
DrivetrainFWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8205, 10600, 16
Tire (rear if not all the same)215/45-17245/50-18245/45-19
Total Price$34,010$91,275$141,975
Adjustments for Features0-5,405-14,705
Feature-Adjusted Total Price$34,010$85,870$127,270
Cost Above Minimum$0$0$41,400
Total Invoice$31,266$84,225$130,930
Adjustments for Features0-4,988-13,561
Feature-Adjusted Total Invoice$31,266$79,237$117,369
Cost Above Minimum$0$0$38,132

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Features Comparison: Toyota Prius vs. BMW 7-Series

Model Year201020102010
ModelPrius7-Series7-Series
TrimV750Li760Li
Body4dr Hatch4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100 
8-speed manually-shiftable automatic  $1300
FWD$0  
RWD $0$0
Accessories 
Adaptive cruise control$600  
Adaptive cruise control, all-speed $850$850
Heated steering wheel  $100
Power door closers  $300
Power trunk closer  $350
Proximity key$250 $250
Remote window/roof operation $15$15
Semi-automated parking system$500  
Sunshade, rear, power  $225
Sunshades, second row, power  $225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
Around view cameras  $500
Blind spot warning system  $200
Forward collision warning $200$200
Knee airbag, passenger $75$75
Lane departure prevention$150  
Lane departure warning$200 $200
Obstacle detection, front $150$150
Obstacle detection, rear $250$250
Passenger side camera $200 
Rearview camera$200$200 
Temporary spare tire$150  
Tires, run-flat $150$150
Cargo Management 
Air-conditioned storage compartment $50$50
Cargo cover$75  
Overhead sunglass holder$25  
Rear seat pass-through  $100
Ski sack  $50
Climate Control 
Automatic air recirculation $100$100
Dual-zone climate control $125$125
Heated windshield washer nozzles $15$15
Ionizing air filtration$50  
Rain-sensing wipers $175$175
Rear air vents with automatic controls $250$250
Rear dual-zone climate control $125$125
Rear wiper$175  
Residual heat $50$50
Variable intermittent wipers$75  
Water-repellent front-door glass$15  
Wiper de-icer $25$25
Engine / Motor 
Regenerative braking $0$0
Exterior 
Bright-finished exhaust tip(s) $25$25
Rear spoiler$200  
Sunroof $900$900
Infotainment 
Bluetooth audio streaming$25  
CD changer, in-dash$325  
CD changer, remote  $200
CD player $125$125
DVD-compatible player  $0
HD radio $50$50
Media drive $15$15
Satellite radio$200  
Satellite radio - one year subscription $250$250
Surround sound  $250
USB port $25$25
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming headlights  $200
Auto-dimming passenger-side mirror $75$75
Automatic headlights $125$125
Automatic-off headlights$25  
Compass $0$0
Cornering lights $50$50
Digital instruments$0  
Head-up display (HUD)  $350
Illuminated vanity mirrors, rear seat $100$100
Interior ambient lighting $150$150
Large energy flow and fuel economy display$25  
LED headlights$1000  
Mirror tilt-down in reverse $25$25
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Tachometer $75$75
Turn signals on or near mirrors $25$25
Xenon HID headlights $500$500
Seats and Interior Trim 
Ceramic controls  $0
Cooled or ventilated front seats  $300
Cooled or ventilated second row seats  $200
Door sill trim plates $100$100
Floor mats $75$75
Folding second row seats$300  
Heated second row seats  $200
Leather door panel trim $250$250
Manual height adjuster, driver seat$50  
Massage, driver seat  $100
Massage, passenger seat  $100
Memory system, driver seat $200$200
Memory system, passenger seat $150$150
Power 4-way lumbar adjuster, driver seat $150$150
Power 4-way lumbar adjuster, passenger seat $150$150
Power 4-way lumbar adjuster, second row seats  $225
Power fore-aft adjuster, driver seat $100$100
Power fore-aft adjuster, passenger seat $100$100
Power headrest height adjuster, driver seat $50$50
Power headrest height adjuster, passenger seat $50$50
Power headrest height adjuster, second row seats  $75
Power height adjuster, driver seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, driver seat$100  
Power recliner, driver seat $100$100
Power recliner, passenger seat $100$100
Power recliner, second row seats  $150
Power seatback bolsters, driver seat $100$100
Power seatback bolsters, passenger seat $100$100
Power thigh support length adjuster, driver seat $100$100
Power thigh support length adjuster, passenger seat $100$100
Power tilt adjuster, driver seat $100$100
Power tilt adjuster, passenger seat $100$100
Power tilt adjuster, second row seats  $150
Power upper seatback recliner, driver seat $100$100
Power upper seatback recliner, passenger seat $100$100
Power upper seatback recliner, second row seats  $150
Synthetic suede headliner  $650
Upholstered instrument panel $300 
Upholstered instrument panel, leather  $1000
Wood trim $300$300
Suspension, Wheels, and Tires 
Active stabilizer bars  $500
Active steering  $1000
Adaptive dampers - electrical $500$500
Rear air springs, auto-leveling $350$350
Rear wheel steering  $1500
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$5,965$11,370$20,670
Value of Feature Adjustments$0$5,405$14,705
Value of Feature Adjustments0-4,988-13,561

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Specifications Comparison: Toyota Prius vs. BMW 7-Series

Model Year20102010
ModelPrius7-Series
Body4dr Hatch4dr Sedan, ext.
Wheelbase106.3 in126.4 in
Length175.6 in205.3 in
Width68.7 in74.9 in
Height58.7 in58.7 in
Curb Weight3,043 lb.4,641 lb.
Fuel Capacity11.9 gal.21.7 gal.
Row 1 Headroom38.6 in40.8 in
Row 1 Shoulder Room54.9 in59.2 in
Row 1 Hip Room52.7 in0.0 in
Row 1 Legroom42.5 in41.2 in
Row 2 Headroom37.6 in38.9 in
Row 2 Shoulder Room53.1 in57.6 in
Row 2 Hip Room51.2 in0.0 in
Row 2 Legroom36.0 in44.3 in
Cargo Volume,
Minimum
21.6 ft317.7 ft3
Cargo Volume,
Maximum
39.6 ft317.7 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500No
Lane departure prevention system150No
Telematics service, such as OnStar200Yes
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25No
Total Requested177572%
Total Not Requested67528%

Option Package Details
BMW 7-Series 750Li

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Radar- or camera-based collision preparation system0Yes
Forward collision alert200No
Total Requested00%
Total Not Requested900100%
Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Passenger side camera200No
Total Requested20050%
Total Not Requested20050%

Option Package Details
BMW 7-Series 760Li

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Radar- or camera-based collision preparation system0Yes
Forward collision alert200No
Total Requested00%
Total Not Requested900100%

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