Toyota Prius Toyota Prius 2010 BMW 7-Series BMW 7-Series 2015

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Toyota Prius vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $34,010

Toyota Prius V   
Difference: $55,585

Lowest Total Invoice: $31,266

Toyota Prius V   
Difference: $51,879

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102015
ModelPrius7-Series
TrimVActiveHybrid 7
Body4dr Hatch4dr Sedan, ext.
Base Price $28,070 $84,300
Base Invoice $26,129 $78,235
Advanced Technology Package 5,180  
Adaptive cruise control, all-speed   1,900
LED headlights   1,900
Semi-automated parking system   500
Advanced Technology Package 4,377  
Adaptive cruise control, all-speed   1,730
LED headlights   1,730
Semi-automated parking system   455
Options (change) 5,180 4,300
Options (change) 4,377 3,915
Destination 760 995
Total Price $34,010 $89,595
Total Invoice $31,266 $83,145

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $47,905
TrueDelta Adjusted Invoice Difference: $44,752
Model Year20102015
ModelPrius7-Series
TrimVActiveHybrid 7
Body4dr Hatch4dr Sedan, ext.
Engine98hp I4 H350hp I6 H
TransmissionCVTT8
DrivetrainFWDRWD
EPA Fuel Economy (city/highway)51/48 MPG22/30 MPG
Audio (watts, speakers)?, 8205, 12
Tire (rear if not all the same)215/45-17245/50-18
Total Price$34,010$89,595
Adjustments for Features0-7,680
Feature-Adjusted Total Price$34,010$81,915
Total Invoice$31,266$83,145
Adjustments for Features0-7,127
Feature-Adjusted Total Invoice$31,266$76,018

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Features Comparison: Toyota Prius vs. BMW 7-Series

Model Year20102015
ModelPrius7-Series
TrimVActiveHybrid 7
Body4dr Hatch4dr Sedan, ext.
Transmission and Drivetrain 
CVT$1000 
8-speed manually-shiftable automatic $1300
FWD$0 
RWD $0
Accessories 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Hands-free trunk or liftgate $100
Remote app $25
Remote window/roof operation $15
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200
Driver drowsiness monitor $150
Forward collision warning $200
Knee airbag, passenger $75
Lane departure prevention$150 
Obstacle detection, front $150
Obstacle detection, rear $250
Rollover sensor $50
Temporary spare tire$150 
Tires, run-flat $150
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Overhead sunglass holder$25 
Rear seat pass-through $100
Ski sack $50
Climate Control 
Automatic air recirculation $100
Dual-zone climate control $125
Heated windshield washer nozzles $15
Ionizing air filtration$50 
Rain-sensing wipers $175
Rear air vents with automatic controls $250
Rear dual-zone climate control $125
Rear wiper$175 
Residual heat $50
Variable intermittent wipers$75 
Water-repellent front-door glass$15 
Wiper de-icer $25
Engine / Motor 
Automatic start / stop $150
Regenerative braking $0
Exterior 
Bright-finished exhaust tip(s) $25
Rear spoiler$200 
Sunroof $900
Infotainment 
App support $0
CD changer, in-dash$325 
CD player $125
DVD-compatible player $0
Handwriting recognition $200
HD radio $50
In-vehicle Internet $150
Media drive $15
S Voice support $0
Satellite radio$200 
Satellite radio - one year subscription $250
Siri Eyes Free support $0
Traffic + travel information $25
Traffic information$25 
USB port $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75
Auto-dimming headlights $200
Auto-dimming passenger-side mirror $75
Automatic headlights $125
Automatic-off headlights$25 
Compass $0
Cornering lights $50
Digital instruments$0 
Illuminated vanity mirrors, rear seat $100
Interior ambient lighting, configurable $150
Large color reconfigurable instrument cluster display $250
Mirror tilt-down in reverse $25
Power-folding mirrors $50
Steering-linked headlights $150
Tachometer $75
Turn signals on or near mirrors $25
Seats and Interior Trim 
Door sill trim plates $100
Floor mats $75
Folding second row seats$300 
Leather door panel trim $250
Manual height adjuster, driver seat$50 
Memory system, driver seat $200
Power 4-way lumbar adjuster, driver seat $150
Power 4-way lumbar adjuster, passenger seat $150
Power fore-aft adjuster, driver seat $100
Power fore-aft adjuster, passenger seat $100
Power headrest height adjuster, driver seat $50
Power headrest height adjuster, passenger seat $50
Power height adjuster, driver seat $100
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power recliner, driver seat $100
Power recliner, passenger seat $100
Power tilt adjuster, driver seat $100
Power tilt adjuster, passenger seat $100
Upholstered instrument panel $300
Wood trim $300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500
Rear air springs, auto-leveling $350
Total Value of Features$3,790$11,470
Value of Feature Adjustments$0$7,680
Value of Feature Adjustments0-7,127

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Specifications Comparison: Toyota Prius vs. BMW 7-Series

Model Year20102015
ModelPrius7-Series
Body4dr Hatch4dr Sedan, ext.
Wheelbase106.3 in126.4 in
Length175.6 in205.3 in
Width68.7 in74.9 in
Height58.7 in58.7 in
Curb Weight3,042 lb.4,680 lb.
Fuel Capacity11.9 gal.21.7 gal.
Row 1 Headroom38.6 in40.8 in
Row 1 Shoulder Room54.9 in59.2 in
Row 1 Hip Room52.7 in0.0 in
Row 1 Legroom42.5 in41.2 in
Row 2 Headroom37.6 in38.9 in
Row 2 Shoulder Room53.1 in57.6 in
Row 2 Hip Room51.2 in0.0 in
Row 2 Legroom36.0 in44.3 in
Cargo Volume,
Minimum
21.6 ft317.7 ft3
Cargo Volume,
Maximum
39.6 ft317.7 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500Yes
Lane departure prevention system150No
Telematics service, such as OnStar200Yes
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested230094%
Total Not Requested1506%

Option Package Details
BMW 7-Series ActiveHybrid 7

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Lane departure warning system200Yes
Automatic braking, high-speed200No
Forward collision warning200No
Total Requested20015%
Total Not Requested110085%
LED headlights
FeatureValueRequested?
LED headlights500Yes
Auto-dimming headlights200No
Total Requested50071%
Total Not Requested20029%

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